Archive for the ‘GEAR’ Category

October 16th, 2012 | By | 1,839 Comments

Stance -Uncommon Styles Afoot

The action sports world runs on functionality and style, yet in the sock department we’ve long been prisoners to those tired old tube-socks.  In just 2 years Stance has reinvented street socks with modern art, technology, and by assembling a core collection of action sports icons young and old.

From Duane “The Master of Disaster” Peters to Lizard King to 4th generation ripper Greyson Fletcher, Team Stance is a wrecking crew of unparalleled skate talent and personalities. They hit the road to test their signature socks with features like gripper cushion sole padding enabling the boys to even skate the pool without shoes (4:30). Enjoy the antics…

The Stance Surf Team is equally radical, turning skate expression into surf progression. Led by World Title contender John John Florence, radical designs and outlines were contributed by the next generation of these underground idols and anti-heroes.

Stance socks feature:
+ Moisture and Odor Controlling Mesh vents
+ Russ Pope Paintings
+ Left Right specific toe shape (ON performance styles)
+ Gripper cushion pads, locking foot in place
+ Elastic arch support
+ Seamless toe closure
+ Deep heel pocket
+ Self adjusting welt cuff
+ Signature Team Rider Logo
BUY STANCE SOCKS AT SWELL -Over 20 styles in stock

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September 26th, 2012 | By | 4,666 Comments

New SUPERbrand Surfboards and Apparel

Backed by Dion Agius, SUPERbrand rallies around the goal of radically progressing elements to their boards and fashion-forward clothing. The team of Clay Marzo, Ry Craike, The Fish and more push the limits with their one-upping mentality for bigger airs and all forms self expression.
surperbrand surfboards
SUPERbrand’s first movie “Sorry, We’re Open” is a fun, no-frills exotic adventure shot in 35 and 16 mm film. Dion Agius on his perma-Bali vacation; Ry Craike off his tits in West Oz death pits; Clay Marzo in uncharted Indo and fabulous France. Enjoy this kick in your teeth Kai Neville compilation.

“How can I shred like that?” you ask… SUPERbranded boards and apparel are now available on SWELL. Dion’s affect on the apparel literally has no boundaries as he was the first pro to wear tee and collared shirts in the line-up, as you see in the video flapping around like a cape. Shop all the SUPERbrand styles at SWELL

September 18th, 2012 | By | 3,029 Comments

New Brand: Kinetik Racing Co.

When we mention Kinetik Racing Co. you might be thinking, “Never heard of em..” Well chances are you’ve heard of their A-list team of surfers: Parko, Occy, Bruce & Andy, Luke Egan, Dusty Payne, and Jack Freestone – all KR fins riders.

Parko on his Signature KR Fins

Current world No. 2 Joel Parkinson shows off his Signature Parko Fin template

Launching in the summer of 2009 KR began making high quality, performance-driven surfing fins with a collaboration of team riders, shapers, and manufacturing elites. After comprehensive R&D and hours of testing out in the field, these fins aren’t just endorsed by their riders, but they are the actual fins ridden in competition and free surf sessions the world over.

 

Kinetik has a healthy assortment of templates to fit a variety of styles and surfers. From the Occy’s power-surfing to Dusty’s above the lip approach, you’ll find a set to take your surfing to the next level. The best part is that all KR fins come in single and twin tab versions so they will fit both Futures and FCS fin boxes. So grab yourself a set and see why some of the top guys are backing this technology.

Here newly signed team rider and 2010 ASP World Junior Champion Jack Freestone talks about KR:

 

August 30th, 2012 | By | 1,230 Comments

Billabong Pro Tahiti 2012 -Battle of the Boardshorts

The 2012 Billabong Pro Tahiti served up far less deadly slabs spilling over the shelf than last year’s Code Red conditions, but the 12 day wait paid off with a peaking swell for the finals. The wave-starved contest highlights mostly consisted of fishing and hiking instagrams around “the end of the road” Teahupoo area, until a solid south swell gave contest director Luke Egan a sigh of relief.

Increasingly intense rumblings on the reef on the eve of the final day yielded the usual flurry of upsets, buzzer beater victories, wipeouts, intense rivalries, and glory for one. Enjoy another Teahupoo barrel bender highlight reel and read more below.

The progressive level of surfing and hi-tech equipment have a direct relationship, and surf companies are in an arms race to develop the best boardies for their teamriders to contort through those bendy barrels. Here’s who’s signature styles carried them to the final rounds.

John John Florence
is arguably the sharpest shooting backside barrel rider in the world, and only a lull of a heat could stop his run in the semis. You could see his super stretch O’Neill HyperFreak boardshorts working as he pig dogged past Gabriel Medina and Damien Hobgood. Check out his trunks here.

Joel Parkinson won every heat heading into the final, including a controversial call that got him past an in-form Jeremy Flores by .07pts. He backdoored the peak with the nimble fluidity you’d expect from the young guns, and credits the Flux boardshorts he wears in every trunkable contest. The Flux flex boardshorts are made from recycled plastic bottles which scored him karma points too.
See his signature style boardshort.



Jeremy Flores
won the Andy Irons Award for last years inspiring performance, and the French Pipemaster went on another tear in 2012. Charging every set wave of the building south swell, he suffered some of the longest hold-downs of the event. He would lose the heat to Parko in the quarters, but the ruling was unpopular. Judge for yourself here. During those those long hold-downs, the 4-way stretch shorts minimized ballooning that could pin him to the bottom longer, and allowed him to scratch to the surface quicker.
Check the tech boardshorts.

Taj Burrow took the unconventional approach at Chopes by attacking the lip to put an exclamation point on his wave scores. He was taken down by giant-killing Brazilian Ricardo Dos Santos. His Komplete boardshorts have the function and flare worthy for Taj’s insane approach to any venue.
See the Komplete package here.

Mick Fanning secured his slot atop the standing with multiple last second victories. After everyone suffered infections from reef rash last year, Mick opted for the extra protection from his Rip Curl springsuit. It was all smiles when he took out his best mate from the Gold Coast. Mick and Joel head to Trestles as #1 and #2 ranked surfers in the world.

Photos courtesy of © ASP/ Kirstin