Archive for the ‘GEAR’ Category

September 24th, 2010 | By | 1,576 Comments

Product Showcase: Infinity Loose Cannon

Here we find the Youngman Laity in his natural habitat—an utter state of confusion. Frantically searching the highways, alleys and impasses of Dana Point, seeking the ever elusive Infinity Loose Cannon a spark ignites within his somewhat obtuse but unfeigned melon . Remembering how the Boehne Brothers always look so dapper-do, Youngman Laity realizes that they most likely frequent a magnificent lil barber shop called “The Kings Club ” for that fine, polished look. As Laity enters this quaint little establishment it’s no coincidence when he stumbles across one of the illustrious Boehne Brothers, Diamond Dave. Let us now watch the interaction of the species…….

http://www.swell.com/INFINITY-SURFBOARDS-THE-LOOSE-CANNON

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September 22nd, 2010 | By | 1,946 Comments

DEMO DAY 2010: World’s Best Shapers Showcase Progressive Models at Hollow Beach-Break

The southern-hemi swell that carried Slater into the top of the ASP also provided fast hollow barrels for the inaugural SWELL Demo Day in San Clemente, Ca. The conditions favored faster, lighter models able to drive through the rifling close-outs, making it obvious which boards and riders could make the cut.

With over fifty sleds lining the sand, even grommets found it hard to choose a board to sample. Shaper for both current world champs Mick Fanning and Steph Gilmore, shared his trade secrets by lending out DHD’s Bobby Martinez small wave Monster. Darren Handley himself gave everyone a free lesson in hung-over hacking after a long week of waving the Aussie flag at lowers.

Other standouts of the day came from Firewire’s ex-WCT soldier Chuy Reyna who brought down a whole trailer of boards, and made everyone look bad in the water by schralping every wave to the beach. The Firewire En Fuego model’s versatility made it a favorite throughout the day’s varying conditions.

Scotty and the boys at T.Patterson owned the south peak, blowing up lips like collagen with The Weapon.

Johnny from Catchsurf and Sean from SWELL back-doored the bigger peaks of the day and got funky with some fins-free spins in the pocket on their Beaters.

Dave Boehne of Infinity Surfboards busted out some hyper-progressive shapes to the likes we’ve never witnessed. His fin-less green egg featuring reverse winged rails and deep channels, baffled SWELL’s own resident-ripper Billy, who flailed over the falls all session.

When the sun retreated, so did our beach-goers back up on the bluff to throw back some coldies provided by Firestone, followed by an amateurish horse-shoe tourney. Everyone in attendance grinded tons of local mexi grub and heckled one another around the fire all night.

We’d also like to thank; Bobby Lockhart from Billabong for a sneak peak at new wetsuit technology, Scott from Dakine for showing off the “hide-a-board” board bag to save $$$ at the airport, big Johnny at Lost who showed of Kolohe Andino’s magic board The Scorcher , and Nick at Thalia Street Surfshop.

Click all the links to peruse the cutting edge gear you coulda sampled, and don’t blow it next year.

Check out the Demo Day 2010 video above and water shots below –taken with the Go-Pro– to see what you missed.

catchsurfthumbnail1seanthumbnail1infinitythumbnail1dhdthumbnaildownthelinethumbnail1Chuy&DHDers
Picture captions in order (Click thumbnails to view individual picture sequences): Johnny from CATCH SURF pulling in with the Chode Chomper; Sean cruising by on his Infinity Single Fin; Dave Boehne on an Insider; One of the DHD boys flying down the line and throwing some water; Unknown Demo Day-er on a liner; CHuy & the DHDers

Also check out this video made by the guys down at Infinity

Surfboard Demo w/ Swell.Com from theINFINTREE on Vimeo.

September 9th, 2010 | By | 2,819 Comments

SWELL GoPro Sessions – Part 1

The waves were flat this week in Southern California so Dave and Morgan checked out the local caves with mask, snorkel and a GoPro

Song:

Tame Impala – Half Full Glass of Wine

Buy the track off iTunes at
http://itunes.apple.com/us/album/tame-impala-ep/id312872130

Leave a comment let us know what you think!

September 8th, 2010 | By | 1,079 Comments

Hemp Surfboard Sweepstakes Winner: Joseph McConnell

Joeseph McConnel Winner of the Kaimanu Hemp Surfboard
I hope they allow hemp on the Camp Pendelton Marine Base, because US Marine Helicopter Pilot, Joseph McConnell took the Hemp wrapped board back to his barracks. We almost gave up on him after three calls, and no answer, but it turns out this guy was flying secret missions in “The Frog”, one of those dual propeller choppers that buzz the Trestles line-up.
SWELL is stoked to hook up heroes like Joseph. If you see this guy out in O-Side give him a couple waves so he can get used to his new sled.

Joeseph McConnell on the FROG Helicopter

The Kaimanu Hemp surfboard was made by SLO Charger and friend of SWELL, Chad Kaimanu Jackson. Give our bro 10 stars on his free-surfing film here: http://innersection.tv/video/171 He’s an environmental engineer, improving the standards of the industry with his boards and clothing. Check his gear out at http://localclothes.com/. Vote for Chad’s video for good karma, you need it.

Bummed you didn’t win? Check out what swell is giving away now: http://boatsweeps.com/swell