Archive for the ‘GEAR’ Category

January 31st, 2012 | By | 3,318 Comments

Surf Shirts…Yes, for Surfing

Surf Shirt, Rashguard or Thrashguard…who cares? You should, because surf companies finally bridged the gap between wearing that super-hero spandex top, and a soggy stretched-out cotton tee. The goal of the “Surf Shirt” aims to provide a top that protects watermen from UV rays and rashes, without making you look like a barn.

10 years ago companies came out with surf shirt that were stiff, non-breathable, and easily became caked in surf wax. Today’s Surf Shirts feature the same soft heathered fabric blend you love in street tees, combined with flexible, quick drying fabric. This improved functionality means you can wear surf shirts in and out of the water, without leaving a snail-trail on seat-backs after getting wet.

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January 20th, 2012 | By | 8,837 Comments

Carver Skateboards – The Ultimate Surf Training Tool

Looking for a new type of cross training to improve your surfing? Check out Carver skateboards, now available at SWELL. These specialized surf skates feature a swiveling front truck equipped with an embedded spring system to propel the board forward when it’s pumped like a surfboard.

The power is in the patented, swiveling front truck!

What you get is a new type of riding that truely mimicks down the line surfing and helps keep your legs fit while you are out of the water. With the Carver boards you will stay in shape and improve your surfing even when away from the coast or during an extended dry spell.

Team rider Laird Hamilton cross trains on his Carver skate

Created by surfers for surfers, this board will turn a parking lot or driveway into your very own standing wave and is a must have for everyone’s quiver. You’ll be able to pump this board uphills or even get it going from a dead stop. This is not a skateboard, this is The Ultimate Surf Training Tool.

Grab yourself a Carver skateboard here and get ready to Surf your Skate!

Check out the video below to see the board in action:

January 19th, 2012 | By | 3,273 Comments

Functional Trunks -Autonomous

It’s a new year, so you need new gear to stay active and hit those exercise goals. Face it, you spend 90% more trunk time on the turf than in the surf, so why not wear a trunk designed to excel in any sport? Autonomous solved this age old issue by partnering up with Olympic athletes and local surfers to develop more versatile gear.

We caught Autonomous founder and Manhattan Beach Volleyball champ Aaron Wachtfogel, on his daily cross-training regimen around the South Bay to get the latest on his fast growing brand.

Swell: Hey Aaron, everyone wants to know, What’s the secret to the flexi-perfection behind those comfy trunks?
Aaron: Its called autoFlex fabric, a breathable, flexible material that’s built to last and even dries fast. Auto-flex also allows some water to pass through, preventing the dreaded ballooning you get in traditional trunks.

Swell: Tell us about the heavy hitting (PUN Intended) Olympians we’ve seen in Autonomous.
Aaron:That’s right, Gold Medalists Todd Rogers and Phil Dahausser won a recent tournament wearing the Autonomous Original and AVP Champion Matt Olson won gold in our Lion tee and So Solid trucker

Swell: Before we let you get back to the grind, is there anything else happening this Spring?
Aaron: Thanks, we’re always helping support the prostate cancer foundation, and just so stoked to see our spring line getting waves in the surf, victories on the court, hikes on the trail, and sweat in the gym.

In case you haven’t heard of them Autonomous was born on the in Hermosa Beach Ca, where volleyball, surf, and style runs the town. They’ve become a favorite brand of SWELL over the last year for their versatile active-wear that our customers love. See the whole line here

January 10th, 2012 | By | 4,124 Comments

Win It Wednesday: Captain Fin Company

This week’s Win it Wednesday is brought to you by Captain Fin Company. They packaged their finest fins and gear worth over $150 Bucks

The Dane Reynold fin is probably set to win “fin of the year”, and it even has signature Summer Teeth deign. Then you’ve got a captains hat, shirt, patches, and their latest surf movie. Be Cool Man features Dane, Andrew Doheny, and their whole team master shredders.

Get an extra 5 entries in the contest for every friend you refer to the contest. So sign up every Wednesday on the “win it” tab at before someone snags this gift basket worthy of the surf gods.