Archive for the ‘GEAR’ Category

March 16th, 2012 | By | 8,224 Comments

Penny Skateboards – New at SWELL

SWELL proudly welcomes Penny Skateboards Australia to our shop. Penny’s plastic molded retro shapes became an instant cultural phenomenon in Australia during 2010, and they are now available in the USA. These compact, durable skates give a super smooth ride, and priced 20% lower than competing brands. The original Penny boards are super small and

Penny offers radical retro color in their decks, wheels, and trucks. The flouro combos come in variety of colors including  glow in the dark decks and a theme for every holiday.
See how much fun you are missing out on with PENNY in this coastal cruising commercial

If you thinks its all a gimmick, here’s a few reasons why we are sold on the Penny style.

Why Plastic? The durable flexible nature of the plastic injection-molded decks allows a responsive ride that basically conforms to the shape of your foot. The camber, or slight arch in the deck creates a “pop” that allows ollies and momentum building carves.

The whole negative plastic stigma only applies to single-use plastics. The durable Penny decks outlast traditional wood decks and even survived the tire test.

Why Retro? Every skater must respect the roots of the sport, because old-school skates will improve your style and balance. The narrower decks allow your feet to grip the rails and throw filthy lay-backs and spins. The griptape-free deck is even better for cruisers who prefer to pump down the boardwalk barefoot and hang-ten.

Its the perfect skate to fit in your backpack, buzz down to Trestles without worrying about tiny skate wheels hitting the skids on some gravel or sand.

Instagram Penny regularly celebrates and rewards skaters with style. Post a unique inspiring and artsy instagram, including #Pennysinceforever for your chance to win a penny skates and shirts this March. Tag us @swelldotcom and we’ll give you some props on your stylish skate as well!

Penny Skateboards Instagram

Click the banner to see SWELL’s new line of Penny Products

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 11th, 2012 | By | 2,718 Comments

How To Make a Surfboard

Take a one-minute tour of SUPERbrand’s Coolangatta (Australia) offices to see how a board is made…

February 29th, 2012 | By | 3,218 Comments

Travis Rice Joins Team Contour

Travis Rice, backcountry powderhound and winner of just about every prestigious boarding accolade including 2 XGames gold medals, is now part of the Contour Team!

After searching for the best, most low profile point-of-view camera, Rice chose to represent Contour, “Out of pure necessity.” He added, “Seeking out the best image in the category and a sleek profile just makes more sense. With a new arsenal of attachments, getting one-of-a-kind footage is only limited by your creativity. I am proud to be a part of the future of Contour!”


– The Art of Flight

As the most slender camera on the market, the Contour cams are perfect for snowboarding and skiing among other action sports. The Water resistant design lets you ditch the need for a housing and helps reduce extra bulk when riding. This makes the camera more aerodynamic that when mounted to your helmet and ensures truly one of a kind POV footage.

The GPS camera also adds a new layer to your filming experience by tracking location, altitude, and speed. This feature is especially awesome for charting your performance down the side of a mountain.

We’re all excited to see what type of amazing footage Travis Rice will capture and will keep you posted on the new and noteworthy clips as they arrive. For those of you wanting to see some of Rice’s downhill mastery, make sure to check out the Art of Flight (preview above).




February 13th, 2012 | By | 5,312 Comments

Best Surf Bags: The Wet Dry Bag – All Sport, All Purpose Cargo – Surf Essentials Volume 1

In this Surf Essentials series we’ll give you the must have products in surf. Our first chapter will describe a bag that every surfer should own: The wet-dry bag.

Why a Wet Dry Bag?

One of the most crucial elements to any surf trek is a legit wet/dry bag or backpack. A long walk back to your car is bad enough and it sucks even more when you’re covered in the urine-filled drippings from your suit. A good wet dry bag will store your wetter, keep you dry, and help you lug all the necessities to and from the beach.

Besides surfing, a wet/dry bag can serve a number of other purposes as well. Since sealed, watertight seams are standard in most all bags you can keep your dry items dry or your wet items from seeping out and into the upholstery of your car. Fill your bag with ice and use it as a makeshift cooler, load with squid and bait and hose it out after fishing, or leave it rolled up on the beach without having to worry about the high tide soaking your phone or wallet.

Finding the Right Bag:

Fortunately for all you dollar menu connoisseurs out there, wet dry bags aren’t all expensive. They come in at a variety of different styles and prices ranging from the super gooch to the most wallet friendly of options. With that said, a solid wet dry bag is definitely worth the investment and the more expensive bags tend to offer better amenities that will let you roll up to the beach in style with all your bases covered.

<-Click here to check out all of our Wet Dry Bags->


1) Section wet dry bag. $130.

Dakine set out to make the best surf bag and, with the Section Wet/Dry Pack, they did just that. This bag’s got it all: A wax pocket, fleece lined sunglass/ipod pockets, waterproof zip pockets, an insulated cooler compartment, plush back & shoulder padding, a retractable bottle opener, and best of all a voluminous waterproof wetsuit compartment that cinches down when not in use. This backpack is perfect for surf trips large and small and is backed by Dakine’s Lifetime Warranty.
<-Click Here to check out a video of all the Section Wet Dry Pack's Features->
<-Click Here to check out the Section Wet Dry Pack->

2) Billabong Leap Frog Wet Sack. $69.50.

Billabong Leap Frog Wet Dry Back Pack

Coming in just under seventy bucks, the Leap Frog Wet Sack from Billabong is sick. This 100% waterproof roll top bag is great for boat trips or anywhere else you need to keep your gear dry and your belongings safe. This bag includes an extra, removable waterproof pocket area at front that’s great for electronics, fins or all your other accessories you want keep dry. The extra large main cargo compartment features super durable, water tight seams and enough space to store nearly 3 fullsuits inside. Get this if you are looking for a rugged, fully waterproof bag at a great price.
<-Click here to Check out the Billabong Leap Frog Wet Sack->

3) Creatures Wetsuit Bag. $20.

Creatures Wet Dry Bag

At a little over the price of 2 burritos this wet dry sack will turn any existing back pack into an inexpensive wet/dry bag option. It’s narrow design fits a single wetsuit and booties and then easily packs away into most backpacks or into the back of your truck. If you are light on cash then this bag is what you need to get the job done.
<-Click Here to check out the Creatures Wetsuit Bag->

Check back for Vol 2 Where We’ll list the Top Ten items to Keep inside Your Surf Bag.