Archive for the ‘GEAR’ Category

April 25th, 2012 | By | 2,417 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition

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April 13th, 2012 | By | 5,787 Comments

Punt Wax -Surf Essentails Volume 2

After a year of everyone stealing slivers of Fu Wax from friends returning from Brazil, super gooey surf wax is now available from your favorite domestic wax makers.

Adriano de Souza sticky little secret was out after Taj, Luke Davis and Slater returned from Brazil comps with kilos of Fu Wax, and they weren’t eager to share. Perpetual hater, Jamie O’Brien and Kolohe had their doubts but the proof is in the pudding, and this stuff will turn into it when left in the sun. It’s not too much of a stretch to link Kolohe’s epic tear to make the tour with punt wax. Right when he became a believer, he started “sticking” every damn air in the book, and consequently dominated consecutive contest in his improbable road to qualification.

Watch and learn as the Sticky Bumps gurus put punt wax to the test.

Skeptics bitch about messy goo that coats anything it touches, and the Velcro bond it makes to your chest while paddling. Those claims have some validity, but a small price to pay once you pop up, “Even though I get a Brazilian wax job before every wave, it feel like there’s foot straps on. I’ve been able to ride out of some shit I never thought I’d land before” claims Bill Laity, SWELL’s surf enforcer.

Combat the pitfalls of punt wax by throwing this gear in your kit.

1. Surf Shirt: In a recent trip to Puerto we surfed with the Billabong Skulldrag, avoiding painful wax in the chest hair and it even helped stay positioned on your board.

sticky-bumps-wax-case

2. Wax Case: 2 SWELL employees have fallen victim to a full wax melt-down in their backpack and boardshorts. It completely melts in about about 20 minutes at 80F heat. Box it up with this case from Sticky Bumps, and even if it melts, you can throw it in the fridge and pop it out of the mold then re-use. It also comes with a costum sharped toothed comb to avoid a bead-less top-coat.

Shop all Swell traction here

April 5th, 2012 | By | 5,872 Comments

The Beater is Back and Ready for Summer!

Beaters are back and better than ever! After being out of stock for nearly 6 months the guys at Catch Surf just unleashed their best boards yet with updated colors, an unbelievable strong new stringer system, and now a new twin fin option. These boards will transform your average day at the beach into an epic tale of radness. Check out the fresh new Beater models here or grab yourself one of their super soft tees here at SWELL.

2012 Catch Surf Beaters

Never heard of a Beater?

The Beater is the ultimate, all-purpose shred stick perfect for groms, geezers and anyone in between. You can surf them, skim them, ride them like a boogie board, or even tow them behind a boat. This is a necessary tool to everyone’s quiver, no matter what your skill level or riding preference!

These custom shaped, foam boards were originally created to beat the dreaded summertime black ball zones in Southern California. When summer would hit and the Southern Hemi would chun out its typical, long period south swells, many surfers were left on the shore frothing and unable to surf some of the area’s best breaks. That’s when the masterminds at Catch Surf put their heads together to produce the world’s most versatile and shred-worthy foam board: The Beater. Now, many south swells and countless sessions later, the Catch Surf crew and team riders have perfected their most durable and high-performance boards yet with the new 2012 models.

2012 Beaters: Best Beaters Yet!

A big update to the 2012 Beaters is the inner maple-ply, dual stringer system. This ingenious design gives the boards an unmatched level of stiffness for greater durability and added performance.

Here Beater madman Johnny Redmond highlights both advantages of the enhanced stringer system in the new 2012 boards.

Twin Fin Model: New to the Lineup

Twin Fin Catch Surf Beater

Now the beater is available in a twin fin option perfect surfers a little less comfortable riding a single fin and wanting a bit more hold than a finless board. With the Twin Fin Model you can draw out your bottom turns and shred your local beachie like never before!

Want to upgrade your board? You can always get your self a couple of Beater Fin Kits and customize the fin set up to your liking.

Make sure to check out the other great Catch Surf Accessories including the Beater board bag, tees, and even Catch Surf’s very own body boards and fins. These boards are on every little gremmies xmas list this year so make sure to grab one before they sell out!

Remember folks, when the black ball’s got you down JUST BEAT IT!

March 16th, 2012 | By | 5,311 Comments

Penny Skateboards – New at SWELL

SWELL proudly welcomes Penny Skateboards Australia to our shop. Penny’s plastic molded retro shapes became an instant cultural phenomenon in Australia during 2010, and they are now available in the USA. These compact, durable skates give a super smooth ride, and priced 20% lower than competing brands. The original Penny boards are super small and

Penny offers radical retro color in their decks, wheels, and trucks. The flouro combos come in variety of colors including  glow in the dark decks and a theme for every holiday.
See how much fun you are missing out on with PENNY in this coastal cruising commercial

If you thinks its all a gimmick, here’s a few reasons why we are sold on the Penny style.

Why Plastic? The durable flexible nature of the plastic injection-molded decks allows a responsive ride that basically conforms to the shape of your foot. The camber, or slight arch in the deck creates a “pop” that allows ollies and momentum building carves.

The whole negative plastic stigma only applies to single-use plastics. The durable Penny decks outlast traditional wood decks and even survived the tire test.

Why Retro? Every skater must respect the roots of the sport, because old-school skates will improve your style and balance. The narrower decks allow your feet to grip the rails and throw filthy lay-backs and spins. The griptape-free deck is even better for cruisers who prefer to pump down the boardwalk barefoot and hang-ten.

Its the perfect skate to fit in your backpack, buzz down to Trestles without worrying about tiny skate wheels hitting the skids on some gravel or sand.

Instagram Penny regularly celebrates and rewards skaters with style. Post a unique inspiring and artsy instagram, including #Pennysinceforever for your chance to win a penny skates and shirts this March. Tag us @swelldotcom and we’ll give you some props on your stylish skate as well!

Penny Skateboards Instagram

Click the banner to see SWELL’s new line of Penny Products