Archive for the ‘BEST IN GEAR’ Category

September 18th, 2015 | By | No Comments

Interesting Human: Craig Stecyk "Hi-Shredability" A Vice Sports Series Showcasing Action Sports Icon and Hurley Designer

He’s the visionary behind the “Dogtown Articles” and the iconic art that shaped the legend of the Z-Boys movement. Enjoy a rare look at Craig Stecyk’s atypical worldview and the resulting eccentric works.

Craig and friend of SWELL J.P. Olson started experimenting with an old printing press at Hurley HQ in Costa Mesa and changed the game in surfing’s graphic tee game. Shop Hurley at SWELL.


JP and Craig at Agenda Tradeshow, taking a break from their screen printing demonstration


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September 4th, 2015 | By | No Comments

3 Reasons to You Need the “Forget Me Not” At The Moment, It's The World's Best Board. Here's Why

Parko, Owen, Dusty, Julian, Ace and Jeremy all surfed tricky Teahupo’o riding a pin-tail “Forget Me Not” Model by JS.  SWELL is a lucky stockist of this magic surfboard, and the legend keeps growing for reasons why you should add one to your quiver. Check it out in the SWELL Board Room.

1. Jeremy Flores Upsets Gabriel Media // Wins Billabong Pro Tahiti

Jeremy worked super hard coming back from a serious head injury his hard work has paid off. Jeremy surfed some super tough heats taking down Joel Parkinson, Kelly Slater, C J Hobgood and then an inform Gabriel Medina in the final. (more…)

September 2nd, 2015 | By | No Comments

Who is “Grapes the Cat”? SWELL's newest surf brand and the boys who brought this life saver to life

Grapes the Cat involves a mysterious tail of the world’s best surfers and sharing the shenanigans they reaped around the world. Let’s just say keeping your phone charged was a clutch move when adding to the tale of that scapegoat named Grapes. So clearly this new style of portable usb phone charger is a necessity for any restless savage wandering the world and documenting scandalous mayhem.

Join the Ranks of Team Grapes:
Mick Fanning, Luke Rockhold, Atiba Jefferson, Owen Wright, Jefferson Atiba, Luke Davis, Corey Wilson, Balaram Stack, Evan Geiselman, Scott Wilson, Matt Finelli, Grady Brannan, Miles Kirchner, Tyler Hendley, Ian Crane, Ryan Perrings, Oliver Kurtz, Koa Rothman, Mark Powell, Yadin Nicol, Koa Smith, Alex Smith, and (more…)

August 10th, 2015 | By | No Comments

Making of: Dane Reynolds’ New Vans + Launch Party Pics The Man (and Dogs) Behind Surfing Freshest New Footwear

With the help of his insta popular pooch Pam, Dane drew up a new shoe worth partying about. His new Vans are covered in k-9s and built to thrash a mini-ramp, hit the pit or stumble through the Central Coast. He unveiled his signature “Black Ball SF” style at the US Open of Surfing and the crew got loose… HB Style.

Shop Dane’s Shoes, and enjoy the party pics below


Dane Reynolds Blackball Shoe Launch Party

Shore Break Hotel – US Open of Surfing

8/1/2015VANS_DANE_PARTY_14 (more…)