Archive for the ‘EVENTS’ Category

September 22nd, 2010 | By | 2,016 Comments

DEMO DAY 2010: World’s Best Shapers Showcase Progressive Models at Hollow Beach-Break

The southern-hemi swell that carried Slater into the top of the ASP also provided fast hollow barrels for the inaugural SWELL Demo Day in San Clemente, Ca. The conditions favored faster, lighter models able to drive through the rifling close-outs, making it obvious which boards and riders could make the cut.

With over fifty sleds lining the sand, even grommets found it hard to choose a board to sample. Shaper for both current world champs Mick Fanning and Steph Gilmore, shared his trade secrets by lending out DHD’s Bobby Martinez small wave Monster. Darren Handley himself gave everyone a free lesson in hung-over hacking after a long week of waving the Aussie flag at lowers.

Other standouts of the day came from Firewire’s ex-WCT soldier Chuy Reyna who brought down a whole trailer of boards, and made everyone look bad in the water by schralping every wave to the beach. The Firewire En Fuego model’s versatility made it a favorite throughout the day’s varying conditions.

Scotty and the boys at T.Patterson owned the south peak, blowing up lips like collagen with The Weapon.

Johnny from Catchsurf and Sean from SWELL back-doored the bigger peaks of the day and got funky with some fins-free spins in the pocket on their Beaters.

Dave Boehne of Infinity Surfboards busted out some hyper-progressive shapes to the likes we’ve never witnessed. His fin-less green egg featuring reverse winged rails and deep channels, baffled SWELL’s own resident-ripper Billy, who flailed over the falls all session.

When the sun retreated, so did our beach-goers back up on the bluff to throw back some coldies provided by Firestone, followed by an amateurish horse-shoe tourney. Everyone in attendance grinded tons of local mexi grub and heckled one another around the fire all night.

We’d also like to thank; Bobby Lockhart from Billabong for a sneak peak at new wetsuit technology, Scott from Dakine for showing off the “hide-a-board” board bag to save $$$ at the airport, big Johnny at Lost who showed of Kolohe Andino’s magic board The Scorcher , and Nick at Thalia Street Surfshop.

Click all the links to peruse the cutting edge gear you coulda sampled, and don’t blow it next year.

Check out the Demo Day 2010 video above and water shots below –taken with the Go-Pro– to see what you missed.

catchsurfthumbnail1seanthumbnail1infinitythumbnail1dhdthumbnaildownthelinethumbnail1Chuy&DHDers
Picture captions in order (Click thumbnails to view individual picture sequences): Johnny from CATCH SURF pulling in with the Chode Chomper; Sean cruising by on his Infinity Single Fin; Dave Boehne on an Insider; One of the DHD boys flying down the line and throwing some water; Unknown Demo Day-er on a liner; CHuy & the DHDers

Also check out this video made by the guys down at Infinity

Surfboard Demo w/ Swell.Com from theINFINTREE on Vimeo.

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September 15th, 2010 | By | 3,170 Comments

SWELL and Firewire Surfboards Raise over $4,500 for Firefighters at 9/11 OC Brew HAHA

Irvine Hidden Valley Park, 9/11/2010: The SWELL flag was flying high and the line snaked around the festival grounds to spin SWELL’s “wheel of misfortune”. Firewire Surfboards donated a lip leveling surfboard, aka the 6’2″ Dominator, and thousands mobbed the boys holding down the SWELL booth to take a shot at winning it.

Many left with SWELL shirts, hats, koozies, but only Sean Fitzgerald of Orange took home a glossy new Firewire. We hear he’s en-route to Playa Hermosa, so we’re pumped it landed in the hands of journey-man, hungry fro the last south swells of the season.

The festival included over 50 breweries like Stone Brewery were pouring and pairing, local rockers: The Creepers kept the mojo flowing, and I saw at least a dozen buzzards fall off the climbing wall. We couldn’t think of a better way to raise money for fallen firefighters than to raise a glass and honor our brave brothers in red. This was the inaugural OC Brew Ha Ha, so don’t miss next year’s beers, we know we won’t.
As for the pickled patrons who wandered into the neighboring water-park after the beer went dry… you’re freaking creepy (Yes, you Matt).

Special thanks to:The James Family who hosted the Fund-Raiser, Firestone Walker Brewery who donated their hoppy happiness for tomorrow’s Demo Day, and Firewire for donating the Dominator available on SWELL.com
Brew Vision Below

September 2nd, 2010 | By | 1,507 Comments

SWELL SURFBOARD DEMO DAY Sept. 16, 2010. Try Before You Buy

The groms are back in school, which means its time to take back the line-up. So, while the rest of the socal surf world sits and watches the now top 30 WCT surfers at lower trestles, run down the beach to San Clemente State Park and test out the latest models from the best sharpers in the world.

SWELL.com is organizing this epic collective for any and all to sample. Feel free to just come hang out and try to snag some swag from the boys repping brands ranging from niche to gnarly.

Just another way that SWELL shows love to all who surf our site.
SWELL demo day 2010
Need we remind you that the WCT event will be running less than a mile away, so you never know what team riders may join the fun…

The who’s who:

RUSTY: The Rusty collective will be there waving the Rusty flag with some bad ass shred sleds to try out.

DHD: The DHD blokes will bring the whole board rack/etc with a plethora of boards to sample. Also Kirra’s very own Darren Handley the head honcho of “Darren Handley Designs” will be hanging out at the event. He shapes boards for both the Men’s and Women’s 2008, 2009 world champs Mick Fanning & Steph Gilmore. CHeck them out here: http://www.basesurfboards.com/brand/show/id/5

FIREWIRE: Chuy Reyna, frothing former California Pro surfer who is currently the marketing director at Firewire is bringing a truck load of boards (around 25). Everything from yer standard high performance short-board to yer retro style fish will be available to try out on the Firewire rack.

PLACEBO: Rick Hazard & Brad Kingsley (aka “BK”), the dudes that run the show at Placebo are bringing some cool hybrid boards to sample.

LOST: Trevor Traut (aka “Traut”) is bringing a bunch of boards to try out. There’ll be Rockets, there’ll be Scorchers, there’ll be sub-scorchers. So pretty much everything thing that absolutely shreds a San Clemente beachbreak to pieces

CATCH SURF: These things are bad ass! They’re super fun and you can flip any lifeguard off if he gives you shit for being within a blackball zone. The boys at Catch Surf are bringing a stack of these different models to try out (ones with fins & ones without). High tide peaks around 4pm that day, so expect a great demo when the lip hits the sand. Hopefull Bill “Beaker” Bryan will show off a bit.

INFINITY: The Boehne Bros are bringing their magic quiver of complete madness for all to try out. It’ll be an amazing quiver… I assure you.

T. PATTERSON: You’ll easily be able to spot Scotty & the T. Patt crew in the EZ up logo’d tent with a rack of their wide range shapes of ultimate shred sticks. Just look for the T. Patt tent and grab a stick

THALIA: Nick and the Thalia family will be there representing with some bomb ass retro boards to try out in the combers

CHEMISTRY: Will Smith (well known actor who played the character “J” in the movie Men & Black) & tip top shaper Jason Bennett will be there with their complete and utmost bombass quiver of boards that will make u feel like a complete ripper even if you aren’t.

FACTORY @ BASHAM’S: Maurice & the shaper’s alley gang will be there with their newly designed hybrid models to try out, like the Quad-a-lupe, and What the Fish!

DAKINE: The Dakine crew is gonna be there with all of their latest gear that you get to check out. From ultimate world travel bags, to the thinnest comp leash known to man. You might even go home with a couple.

BILLABONG: Wetsuits! Bong will show to give a special look at their latest and raddest wetsuits!

QUIKSILVER: Wetsuits! Quik will be there with suit to suit any water temp!

STRETCH: The Stretch guys will be heading out with an assortment of their signature boards for frolicking past the foamballs

Demo day is gonna be one of those days that sticks in yer mind forever. An experience that gives the kind of industry insight that will change your surfing forever (seriously you will learn tons about progressive equipment based on sound surfing philosophies).


August 31st, 2010 | By | 1,899 Comments

Drink Beer, Support Firefighters! Visit the SWELL booth at the OC Brew Ha ha – 9/11/2010

For info on this Year’s 2011 Brew Ha Ha Event Click Here: http://bit.ly/pLaAF9

That’s right, come party with SWELL at the 9/11 OC Brew Ha Ha Craft Beer Festival and help us honor firefighters everywhere by toasting our beverages and saluting these brave men. A portion of the proceeds of this event will go on to benefit the local Fallen Fire Fighters Relief Fund, a non-profit organization that aids families of Orange County Fire Fighters lost in the line-of-duty.  Also, patrons will get a chance to win the SWELL Surfboard, motorized scooter, and tons of other raffles to benefit the charity. Did we mention your entry includes ten free beers?!

Party with SWELL at the OC Brew HA HA craft beer festival flyer

So come out,  sample a variety of tasty brews and party with the SWELL crew at this hiccup-worthy event.  There will be over 100 different craft brews from over 50 different breweries to toast away the summer. Beer connoisseurs to the not-so-informed drinker alike will enjoy the beer seminars, live entertainment, and many other festivities that this venue has to offer.

Plus, stop by the SWELL aloha grass-hut and we will be giving out heaps of free prizes, high-fives and shakas to every brew-lover with a smile on their sunburned mug .

General Admission: $35
VIP Packages Available

Get your tickets at:
http://ocbrewfest.com/

Use the discount code: swellbrew (all lowercase) for 22%  off your tickets!

Designated drivers get in for $10!

Nobody under 21 is allowed into this event

Hidden Valley Park
8800 Irvine Center Dr
Irvine, CA 92618

OC BREW HA HA Event Map

Event to be held:
Saturday, 9/11/2010
12pm to 3pm

Event to support Local 3631 Firefighters Union:
Local 3631 Firefighters Union

http://ocfirefighters.org/getinvolved/ffrf

For info on this Year’s 2011 Brew Ha Ha Event Click Here: http://bit.ly/pLaAF9