Archive for the ‘EVENTS’ Category

November 29th, 2010 | By | 1,186 Comments

Party On with Fyasko

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November 22nd, 2010 | By | 1,924 Comments

Swell’s Bill Laity Surfs his way into the Guinness World Record

Huntington Beach Pier (November 21, 9:26 am) – SWELL’s self proclaimed “surf-happy microcosmonaut,” Billy Laity, set the new World Record by surfing 26 consecutive hours in far from favorable winter conditions.

Surpassing the previous record of 24 hours, Laity, surfed his way right into the Guinness Book of World Records. It was no small feat, considering the session outlasted one of the worst winter storms Southern California has offered up so far. This was no casual, sun soaked, idyllic day at the beach by any stretch of the imagination.
Still Smiling
The 26 hour stretch taunted Billy with constant winds gusting between 20 and 40 mph, storm swell surging from all directions, a blinding and torrential downpour, water temperatures in the low sixties, and air temperatures in the low forties coupled with a near freezing level of wind chill. Despite the numerous obstacles, Billy broke the previous World Record (which was set in summertime North Carolina mind you) by a very fair margin. Catching a total of 147 waves and logging 26 consecutive hours in the water, this is believed to be a new World Record that should stand for a considerable amount of time, perhaps indefinitely.

“Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons,” Billy noted, “which included, but were not limited to, hypothermia, hydropsychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted, such as being able, upon the setting of the sun, to take in a warm meal with the missus from the comfort of one’s humble abode.”

Where one would typically attribute such a feat to a strong will, perseverance, friends, family, etc, Billy can’t thank his sponsors enough for giving him access to all the gear technology the surfing industry has to offer. In addition to a strong support team, Billy was given the opportunity to put select gear and surf accessories carried by SWELL to the ultimate test.


Bill and the entire team at SWELL would like to thank the following companies that sponsored this endeavor via the contribution of their product: Billabong, Matuse, Xcel, O’Neill, Rip Curl, Infinity Surfboards, Regular Surfboards, Dakine, Watermans Sunblock, Sex Wax, Cliff Bar, and the city of Huntington Beach.

Check out some more picture here on SWELL’s facebook fan page

September 29th, 2010 | By | 2,828 Comments

Free Show Tomorrow Night! Audible Mainframe

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Check out Audible Mainframe tonight at The Blue Beet in Newport, complements of Fyasko.

For the LA crowd, or if sloppy seconds just isn’t your steeze, catch the show at El Cid tonight:
El Cid
4212 Sunset Blvd
Los Angeles, CA
8pm doors, 21+, $12
AMF hits at 8:30pm SHAR

September 22nd, 2010 | By | 1,989 Comments

DEMO DAY 2010: World’s Best Shapers Showcase Progressive Models at Hollow Beach-Break

The southern-hemi swell that carried Slater into the top of the ASP also provided fast hollow barrels for the inaugural SWELL Demo Day in San Clemente, Ca. The conditions favored faster, lighter models able to drive through the rifling close-outs, making it obvious which boards and riders could make the cut.

With over fifty sleds lining the sand, even grommets found it hard to choose a board to sample. Shaper for both current world champs Mick Fanning and Steph Gilmore, shared his trade secrets by lending out DHD’s Bobby Martinez small wave Monster. Darren Handley himself gave everyone a free lesson in hung-over hacking after a long week of waving the Aussie flag at lowers.

Other standouts of the day came from Firewire’s ex-WCT soldier Chuy Reyna who brought down a whole trailer of boards, and made everyone look bad in the water by schralping every wave to the beach. The Firewire En Fuego model’s versatility made it a favorite throughout the day’s varying conditions.

Scotty and the boys at T.Patterson owned the south peak, blowing up lips like collagen with The Weapon.

Johnny from Catchsurf and Sean from SWELL back-doored the bigger peaks of the day and got funky with some fins-free spins in the pocket on their Beaters.

Dave Boehne of Infinity Surfboards busted out some hyper-progressive shapes to the likes we’ve never witnessed. His fin-less green egg featuring reverse winged rails and deep channels, baffled SWELL’s own resident-ripper Billy, who flailed over the falls all session.

When the sun retreated, so did our beach-goers back up on the bluff to throw back some coldies provided by Firestone, followed by an amateurish horse-shoe tourney. Everyone in attendance grinded tons of local mexi grub and heckled one another around the fire all night.

We’d also like to thank; Bobby Lockhart from Billabong for a sneak peak at new wetsuit technology, Scott from Dakine for showing off the “hide-a-board” board bag to save $$$ at the airport, big Johnny at Lost who showed of Kolohe Andino’s magic board The Scorcher , and Nick at Thalia Street Surfshop.

Click all the links to peruse the cutting edge gear you coulda sampled, and don’t blow it next year.

Check out the Demo Day 2010 video above and water shots below –taken with the Go-Pro– to see what you missed.

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Picture captions in order (Click thumbnails to view individual picture sequences): Johnny from CATCH SURF pulling in with the Chode Chomper; Sean cruising by on his Infinity Single Fin; Dave Boehne on an Insider; One of the DHD boys flying down the line and throwing some water; Unknown Demo Day-er on a liner; CHuy & the DHDers

Also check out this video made by the guys down at Infinity

Surfboard Demo w/ Swell.Com from theINFINTREE on Vimeo.