Archive for the ‘EVENTS’ Category

June 8th, 2011 | By | 4,388 Comments

Billabong & Hurley to Host The Australian Open of Surfing 2012

In a “world first” collaboration between Billabong and Hurley, the two action sports giants announced they’ve partnered up to bring an ASP championship surfing event to Manly Beach, Australia. As an extension of the U.S. Open of Surfing in Huntington Beach (the world’s largest action sports festival), organizers expect to attract over 125,000 people to come witness the world’s best in surfing, skate, music, fashion and art.

Manly Beach was the site of the first World Surfing Championships in 1964, the same year that surfwax was invented. The region of New South Wales hopes to generate $6 million dollars for their economy and re-establish Manly Beach as a world class surfing mecca.

US Open of Surfing in HB (top) Site of AUS Open of Surfing Manly Beach (Bottom)

US Open of Surfing in HB (top) Site of AUS Open of Surfing Manly Beach (Bottom)

Local surf icons like Occy, Rabbit, and Fanning were very outspoken in support of event during today’s ASP press conference.

The partnership between competing brands came to the surprise of many, but the Billabong’s expansive retail chains have long supported the Hurley brand. Both companies have long supported the evolution of the sport or surfing. Billabong will move their World Junior Title from Narabeen to Manly, combining the exploding junior scene with the stadium setting of this world class action sports showcase. “The ASP World Junior Championships provides a window into the future of surfing and by wrapping the season-deciding event into the broader Australian Open of Surfing, we now provide the competitors with an incredible opportunity to showcase their talents,” Derek O’Neill, Billabong International CEO.

Derek O'Neill, Mick Fanning & Bob Hurley © ASP / Dunbar

Derek O'Neill, Mick Fanning & Bob Hurley © ASP / Dunbar

The event, set to take place at Sydney’s iconic Manly Beach February 11 – 19, 2012. Surfline describes the Manly Beach area as “The Bondi of the northern beaches – crowded with tourists, filled with the stench of stale fish and chips, crowded bars that get violent after midnight and bursting with retail shopping, including several massive surf emporiums. Manly is the first beach you’ll come to when you cross the Sydney Harbor Bridge.

“Who’d think it has beachbreaks that get epic and a series of points at the southern end that can hold 12-foot barrels?” -Derek Rielly

AUSTRALIAN OPEN OF SURFING (February 11 – 19, 2010)
- Men’s ASP 6 star – $250,000
- Women’s ASP 6 star – $80,000
- Australian Open Men’s World Juniors – $75,000
- Australian Open Women’s World Junior – $20,000
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May 25th, 2011 | By | 4,512 Comments

Surf Like A Girl (Yes, It’s A Good Thing)

Like a kitten in a knitting circle at Nike’s new all-female surf movie, Leave A Message….

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After watching the Leave a Message trailer, I posted something on my Facebook like, “OMG I’m so excited to see this surf film,” and by the grace of the surf gods, hours later I had an invite to see the OC premiere that Friday night. I have good friends, what can I say (Thank you Jen!!)

Showing up, I felt a little silly as I took my front row seat among the crowd of nine year old girls but my reservations went out the window when I first spotted Coco Ho. Almost peeing myself in excitement I thought, “No Elsa, you are right where you belong.”

Kudos to all the girls but hands down, my favorite part was Carissa Moore’s tow-in clip. Epic.

Afterwards I was lucky enough to participate in a Q&A with some of the girls. Meeting Coco Ho, Laura Enever, Malia Manuel, Monica Byrne-Wickey and Carissa Moore – what can I say other than I can now die a happy lady. Star struck? Me? Umm, YEAH!

Hope you get a chance to see the film too!!
Oh, wait, you can… Watch it HERE

As my coworker Morgan so perfectly put it, “Takes the sting out of the phrase ‘surf like a girl’.”

elsa

About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.

May 13th, 2011 | By | 2,997 Comments

Heal Japan X SWELL Swim Show

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Laguna Beach, CA, May 7th-

The suits were amazing, the girls were hot and place was packed. Saturday’s SWELL-sponsored Heal Japan swim show was packed with all the things we love about summer…bikinis, babes, and cold beers…all in a [completely selfless, of course] effort to raise money and awareness for Heal Japan.  A special thanks to our sponsors, including swimwear brands: Eberjey, Salt Swimwear, Billabong, Tigerlily, Luli Fama, Tyler Rose Swimwear, L*Space, Lolli Beach Candy, Maaji & Splendid!

Check out the suits on SWELL
Read more about Heal Japan and the benefit show HERE

View more pictures after the jump (more…)

May 4th, 2011 | By | 1,598 Comments

Interview: Heal Japan’s Founder Chris Walthall

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An interview with Heal Japan’s founder Chris Walthall, to find out more about Heal Japan, and how your donation money will to REAL people affected by the recent disasters…

SWELL: What is Heal Japan?
Chris: Heal Japan is an organization dedicated to benefiting the victims of the recent disasters that have taken place in Japan. Our goal is to collect $50,000 by the end of June. Funds will be delivered IN PERSON as soon as it is safe to do so.

SWELL: How did you come up with the idea to put something like this together?
Chris: The idea came to me at work actually! I was speaking to a client and out of nowhere all these ideas just came to me. After I got off the phone I started drawing shirts designs and a game plan for how I wanted the organization to function. I wanted to be the one held accountable for where the money went. If I could go and speak with people about the cause and “put a face to the name” that they were familiar with, I knew it would be effective. With so many people in this unimaginable situation, I just had to do something. So many people are willing to be a part of making positive changes in and around our community. I decided it was time to do my part. I called a close friend of mine and asked to go to lunch. We got together at a restaurant that same day and threw a bunch of ideas around. Right then and there he dedicated some funds to have wristbands and t-shirts made in exchange for donation. Without the help of my incredible friends who have done so much to make this happen, it just would not have been possible.

SWELL: When exactly do you plan on going to Japan? And do you have a charity in mind that you would like the money to go to?
Chris: As of now we’re thinking it will be close to a year before it is safe to go there ourselves. It’s just unreal how much damage the affected areas have sustained. It’s likely that it will be close to a year before we can go in person.
Our plan is to go to Japan and deliver the funds to charity ourselves. We want to make certain that the money goes to REAL people affected by the recent disasters. We are in the works of selecting a like-minded organization that will work closely with us in completing our goals. We are also very open to speaking with others and hearing new ideas in order to be as effective as possible.

SWELL: Why Japan? There are so many horrible things that could use benefit, what made you choose Japan? (Not saying it isn’t a mighty fine choice!)
Chris: When I really think about it, it was all about the timing. Around the same time as the earthquake and tsunami, my father was hospitalized. It was one of the most difficult situations I’ve ever been in. It’s so frightening to see a parent fighting for their lives. You think your dad is a super hero, but in reality we are all human. You don’t really know what it’slike until it happens. By the grace of God he’s still alive and making a smooth recovery. I took a step back and thought about the situation. That was my own personal earthquake and tsunami. If I thought what I had to deal with was hard, the people of Japan are facing some exponentially more difficult. We cannot even fathom what their situation is like. It’s on my heart to help, so I’m going to.

SWELL: Is there anything else you would like to add to this lovely Q & A that you think our readers show know?
Chris: I’d like to thank everyone who has helped make this possible: John Cohen, David Vanderveen, Ryah Arthur, Clarke Brogger, Dylan Fait, Steven Chew, and Chanel Sonego. The list goes on and on. Basically all of my friends and family. You know who you are. I’m just so blessed to have these people around me. It’s unreal.
Please check out our website HEALJAPAN.ORG, join our Facebook group and invite your friends, and do whatever you can to help spread the word. No matter how big or small your efforts, ALL of it makes a difference. God Bless! -CHRIS