Archive for the ‘EVENTS’ Category

August 4th, 2011 | By | 4,358 Comments

Taj Launches Airs and His Signature Collection at the 2011 US Open of Surfing

Taj Collection Debut Party

The always classy, subtly casual Taj Collection is back! After dominating his first couple of heats at the US Open of Surfing, Taj Burrow celebrated the night with a launch party for his newest collection at RA sushi in Huntington Beach. The swanky, yet laid back restaurant seemed appropriate for a line which Taj claims, “You can wear it to the beach, but then it still has enough steeze to work in a bar.”

taj collection

SWELL will be one of the first to carry the Taj Burrow Collection, so make sure to check back (some of it is already up) and be the first to get your hands on the gear that’s fresher than a thick slice of sashimi!

launch-party

Click here for more pics from the event

In the meantime, we’ll def be rooting for Mr. Burrow in his upcoming rounds in US Open of surfing!

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August 2nd, 2011 | By | 3,112 Comments

Follow The Light 2011 Surf Photography Awards -Tonight in Huntington Beach

Swell proudly sponsors another talented class of up-and-coming surf photographers for this year’s Follow The Light Foundation grant, in memory of Larry “Flame” Moore.

The foundation has a reputation for identifying future industry pioneers such as Chris Burkard and Todd Glasser. The $5,000 grant encourages winners to continue pushing the boundaries of surf photography that legendary lensman “Flame” made his life’s work.

Follow The Light 2011

This year’s event is open to the public tonight at 7pm at the Huntington Beach Shorebreak Hotel’s Main Ballroom. Don’t miss this rare opportunity to preview the future of surf photography during the biggest action sports festival in the world, The US Open of Surfing. Every year the world best surfers show up to see which photog they want to travel with in order to get their next cover shot.

Let us know who you think has the passion to take this years 5k grant donated by Swell.com. Click their names to see profolo submissions. Here’s what inspires these young lensmen:

Carlos Santana
“The feelings that I get through my photography are what fuel my passion. The most joy that I experience happens when I’m swimming in the ocean with my camera because I simply feel free and in love with what I’m doing and when I’m doing it.”

Matt Kurvin
“I spent a lot of time on the beach and in the water watching 6 inch waves peel, wishing I was small enough to ride them. I was never able to describe to people the way I saw things, especially in the ocean. It wasn’t until photography entered my world that I was finally able to do so.”

Quincy Dein
“As a photographer, I feel successful when the person viewing one of my images takes a moment to rethink what is possible. I want to inspire people to go outside, to enjoy life, and to explore.”

Ricky Lesser
He has traveled the world, photographing some its most unique locations and people. Lessers’ unique ability to craft story through imagery is second only to his unbridled optimism and enthusiasm for life. He currently resides in Manhattan Beach, surrounded by his greatest muses – his wife Bekah, son Noah and the enduring, domineering Pacific.

Duncan Macfarlane
“During high school I doodled with some smaller point and shoot cameras and then a Nikonos V, which I flooded because I knew nothing of seals and water photography. That prompted me to get a DSLR and from there I have been shooting for the last few years learning as I go.”
ftl4

July 27th, 2011 | By | 5,793 Comments

Nike Lights Up Seaside Reef for a Night Surfing Session

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.

morgan-text

July 21st, 2011 | By | 3,188 Comments

Billabong Pro J-Bay -Round 2 Complete & Swell Employee Challenge

The Billabong Pro Jefferys Bay just finished the first elimination round, and the approaching swell should bring classic J-Bay conditions for the closing rounds. Defending contest champion and South African favorite Jordy Smith lived up to the hype in his first round heat. He smoothly comboed airs into multi-manuver scores on less than performance enhancing waves.

Billabong has provided an awesome webcast with the always entertaining Mark Occilupo, Ronnie Blakey, and Joel Turpel. Even during lay days they produce a funny and informing morning show that lays out the Surfline swell forecast and interviews the boys. Click the banner for the videos and forecasts:

billabong-pro-j-bay2

The goofy footers are frothing for the swell to even the playing-field against the regular footers. Watch the heats on demand to catch up on the action, and catch the live feed that usually starts around 11pm PST. But don’t stay up all night tweeting about your fantasy team, and drag your feet at work the next day.
With little to no surf in the first week of competition, many thought Kelly Slater would make a dramatic appearance just in time for his round 2 heat. But he and Bobby Martinez no-showed leaving Fantasy Surfer teams in disarray. The Swell office fantasy contest remains close as three players advanced at least 5 surfers into round 5, except for Billy who banked on Kelly pully a mysto-arrival.

This contest loser has to endure a firing squad of burritos, meaning we all get to huck a burrito at his face with any projection device of our choosing. Billy endured 24 hrs wearing a bike lock around his neck, and it looks like he’s headed to bean town this time.

Here’s the SWELL teams and strategies:
jbay-morgan Morgan’s Strategy: “The gnarlier looking the brazilian the better he surfs”

jbay-dave Dave’s Strategy: “Youth over experience…sorry Bill”

jbay-nutt Michael’s Strategy: “If he dated either of the Miller sisters he’s in the title race”

bill-jbay
Bill’s Strategy: “Kelly is going to jump out of a helicopter mid heat and steal this thing”

The Punishment

The Punishment