Archive for the ‘EVENTS’ Category

September 16th, 2011 | By | 2,403 Comments

Premiere Night: Ammo & Shoot the Moon

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.
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September 7th, 2011 | By | 2,160 Comments

Bobby Martinez Disqualified from Quik Pro NY…Quits Pro Surfing

Whats eating Bobby Martinez? Starting with the “One World Rankings” he is in protest of the new format of ASP rankings that allows surfers on the World Qualifying Series to enter the world tour half way through the season. The one world rankings went into effect last season, limiting some hard-earned Dream Tour careers (think Nate Yeomans) to 6 events. Bobby prefers the traditional format of 45 surfers completing an 11 event season.

But his hostile outspokenness overshadowed his argument in his post-heat victory interview:
“They want to do a halfway cutoff. How the f*** is somebody who’s not even competing against our caliber of surfers ahead of 100 of us on the one world ratings. They’ve never been here. They’ve never f***ing made the right to surf against us, but now we’re ranked upon them. Come on now. That’s Bullshit. That’s why I ain’t going to these stupid contests no more.”

After making those comments, the ASP had a meeting and suspended Bobby from the remainder of the competition and therefore the rest of the year.

It appears that Bobby is having an identity crisis, and he admits that constant competing and traveling since he was 15 has taken a toll on him. Some people are baffled that someone would piss away a life of paid-surfing to exotic places, but the origins of the sport sprouted from guys who rejected the status-quo. His new sponsor “FTW” celebrates anti-establishment lifestyles, and the amount of mentions Bobby gave them makes you think his contract is rich enough to float him after his days in the singlet. Plus is hard to pity a guy who gets 14K just for showing up to the event.

In the ASP’s press release, they claimed Bobby’s was disqualified on the following grounds, “Article 151 has been breached as a result of the numerous comments you made publicly in an interview on the webcast of the current ASP World Tour Event in New York City. The interview was conducted on the event live webcast being watched by a global audience, which includes many young children.”

He’s been ranting about the ASP for months on his all-caps twitter and interviews, but it was his profanity on the live web cast that couldn’t be ignored by Brody Carr. You think they’ll have a 5 second delay next time?
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Fans are protesting his dismissal from the event, but he obviously doesn’t want to “bleach my hair blonde, wear tight skinny jeans and put in blue contacts and become a “yes” man” as he ranted on the Channel Islands Blog. Take his world view with a grain of salt because after all, his last pro heat was against Slater, so he put FTW on the map while he could.
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Publicity Stunt…What’s your take?
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September 6th, 2011 | By | 2,742 Comments

Kelly Slater Continues to Win on his Quad Fin -Advances at Quik Pro New York

The Quiksliver Pro New York kicked off this morning, and the first question the announcers asked was “What fin set-up is Kelly using?” For the third straight event he screwed in his signature FCS K2.1 quad fins, and easily advanced through his round 1 heat. He sent fellow Quik rider and local wild-card Balaram Stack into the losers round. For more contest updates, visit quiksilverpro.com

Critics thought Slater’s fins were too big for the gutless 2-4ft waves, but Kelly anticipates significant swell to move in via Hurricane Katia, and he looks ready to destroy any wave/anyone with his current fin configuration. He forecasts “We’ll find some peaky barrels and we’ll see what happens. I know that Hurricane swell is out there.” Not one to over-hype conditions, we look forward to seeing what Kelly and Katia bring in the coming rounds at the Quiksilver Pro New York.

Kelly Slater Wins Massive Teahupoo

The quad fin set-up has gradually gained popularity in the past few years, and Kelly is taking it to new levels this year as he four-fins his way to winning three straight events in 2ft-TOH surf.

At the Billabong Pro Tahiti Kelly Slater proved once again that he’s the best surfer on the planet. In what many described as the heaviest and most terrifying World Tour Event to date, Slater defeated Aussie surfer Owen Wright at the 2011 Billabong Pro at Teahupoo. On a board much smaller than his competitors’ and ridinghis signature K2.1 quad fin set-up, Slater weaved through slabby, 6-12ft barrels to claim his 2nd World tour Victory this year.

FCS K2.1 Quad Fins

Of his fin choice the 10x World Tour Champ said, “I rode my K2.1 Quad set-up for the entire event, it felt really fast and comfortable in the tube. The quad set-up seems to provide a little more security especially in the barrel, it also gives you more control when you’re riding a shorter board.”

Kelly Slater US Open Photo: Jeff Gross - Getty Images North America

Not only did this choice of equipment propel him at the infamous reef pass, but it also helped him win at the sloppy 2-4ft beach break surf at the US Open of Surfing as well. There, with the same K2.1 set-up, Kelly both won the event and pulled off one of the craziest maneuvers in the competition’s history by landing a no grab, backside 360 during a heat (This was against yet another hyper-progressive Lost Atlas surfer, Dusty Payne).

These wins have put Slater at the top of the World title ratings and it seems like only a matter of time before we start seeing the KE-11-Y flags being raised. In an interview in Tahiti he remarked “Since there’s no other multi-contest winners at this point in the year, it’d be almost impossible to catch up if I had three wins after New York.”

Kelly’s signature FCS K2.1 fins are available at SWELL in a variety of set-ups, including Quad, Thruster, and Tri-Quad

Check out FCS’s other fins here
Get official Quiksilver Pro New York apparel here.
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September 1st, 2011 | By | 1,423 Comments

Swell Presents: OC Brew Ha Ha -SoCal’s Best Beer Festival

Join Swell as we raise money for fire-fighters while throwin back the finest micro-brewskies in the world. The second annual Brew Ha Ha commemorates the 10th anniversary of 9/11 and aids The Fallen Fire Fighters Relief Fund.

The festival kicks off with seminars from the gnarliest beer wizards in the business, breaking down the magic behind the hops and hooking up the dankest food pairings. Speaking of food, OC’s best food trucks are rolling in some rare treats for the foodie in all of us.

Did we mention 150 beers will be flowing? Yes, so smile at those pourers and you may get a couple extra courtesy ounces. Enjoy California’s top 80′s band The Creepers, and OC’s own Dub Rock sensation Seedless.
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Swell and partnering sponsors are trying to beat last year’s mark of $5,000 in donations we raised auctioning surfboards, mopeds and other primo prizes, so don’t miss the funnest fundraiser of the summer.

Not enough? then use discount code “swell” here to save on general admission and VIP tix while they last. Buy tickets here http://ocbrewfest.com/

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DATE: Saturday, 9/10/2011
TIME: 11:00 am to 3:00 pm
DISCOUNT CODE: swell
All tickets include:

Commemorative Festival Glass
Ten 4 oz Tastes (Additional tastes may be purchased)
Free Parking
Free Water and Soda
Beer Appreciation Seminars by Renowned Experts