August 28th, 2015
Archive for the ‘EVENTS’ Category
We’re “SWELLelebrating” our birthday this week, marking 13 years of the core-est catalog and online selections of surf/coastal gear and apparel. Since 1999, the style and loyalty of our beach-minded customers keeps us carrying more than 300 of the best brands, and we couldn’t be more stoked.
So, like a typical teenager we’re dragging out the party for week and demanding that all our friends get hooked up! We are giving you money back for every year of our existence, totaling an ultra-rare 13% off site-wide discount. Then, as the week progresses some surprise brands will announce some surf swag up for grabs.
Look back at SWELL’s surf heritage of what inspired over a decade of surf and style
May 1999: SWELL established original website
Feb: 2000: Moves to location in Orange County, Ca
Sept 2000: Acquires Surfline.com
Nov 2000: First catalogs hits homes
Apr 2001: SWELL XXL (Now Billabong XXL) awards record cash prize to Mike Parson’s 64ft wave
July 2001: Wins Webby awards for “Best Sports Website” beating ESPN.com
Oct 2002: Acquires Laguna Surf & Sport surf shops
Jan 2003: Expands assortment into all core brands: Volcom, Hurley, Quik
Nov: 2007: Named top 100 hot retail websites
Feb 2008: Move into 40,000sq ft facility in San Clemente, Ca
Aug: 2006: Awards 3rd annual $5K Larry “Flame” Moore photography grant to Todd Glasser
Jan 2009: Brand selection expands to small brands, eventually breaking 300
Nov 2009: SWELL launches Surfrider Foundation Online Store
Nov 2009: SWELL joins the Billabong family of brands and retailers
June 2010: Legendary Surf Photographer, Art Brewer becomes SWELL’s on-location photographer
Sept 2010: Employee Bill Laity makes Guinness Book for “Longest Continuous Surf Session”
Nov 2010: Jeff Divine contributes his north shore portfolio to the holiday catalog
SWELL was destined to be the world’s best online surf retailer, ever since our first catalog cover featured future 2x World Champion Mick Fanning at 16 yrs old. But it was only the beginning of our catalog eye-candy bound for soo many coffee tables and dorm-room walls.
Our culture of world class surf photography started when SURFING Mag editor Larry “Flame” Moore worked with SWELL/Surfline to add premier action sport media content to the best apparel assortment in the business. Since Flame’s passing, we continued the tradition of featuring renowned photographers to contribute their surf inspired visions in every catalog. Guest lensmen include: Jeff Hornbaker, Jason Naude,Tom Blake, Jeff Divine, Art Brewer and the finalists for the Follow the Light photography grant.
Don’t forget to redeem your 13% off your entire order with code: 13yrs at checkout, and check the promotions page for more birthday surprises.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
When the world tour came to the home of “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro. The precise tube riding and fine tuned gear of these top ten ranked surfers continued to show why they are perennial title threats .
Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes his combinations of signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro. Get Ace’s style – Hurley.
Owen Wright (World #10) was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox. Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair. Get this Rip Curl technology
John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip. He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro. Get John John’s signature style here
Parko (World #1) surpassed the sidelined Slater in the rankings with his second place result. Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here
Watch the heat reviews here
Photos courtesy of the ASP
On stage at the Billabong XXL awards with two Playboy Playmates at his side, 75 yr old Greg Noll pulled down his pants.
While Noll was presenting Garret McNamera with a $50,000 check for Biggest Wave of the Year, everyone enjoyed “Da Bull” retell his own quest for the world’s biggest waves in his signature black and white boardshort. He then alluded to the fact that his original short style was being copied by surf companies and poser brands. But, patenting black and white stripes would be harder than laying claim to boardshorts themselves, so he did what any pissed-off surfer would, and mooned the crowd with his signature stripes across his bare ass.
It was not what many expected from a nice looking old man, but Noll is a real bad-ass and has a core perspective about wannabe fads in the surf industry. Here’s what he said about the trendy surf guitar genre of the 60s “Crap, all of it. That’s what real surfers thought. Dick Dale was okay, but the rest was garbage. We hated all that stuff; all the surf music and the Beach Blanket Bingo movies. It (The Beach Boys) just sounded kind of pussy to us.”(Warshaw, 2006)
Playboy’s Miss June 2012 Amelia Talon, and Miss April 2011 Jaclyn Swedberg weren’t the ones taking their clothes off this time, so they cheered him on along with the rest of the industry in attendance.
Who Stole Surfing?
Noll mentioning rip-off surf companies comes just weeks after Hollister Co. became the world’s largest (so-called) surf company, posting 2 billion dollars in annual revenues. This upset many in the surf industry who are dedicated to maintaining an ocean-first mentality, and an overall sense of respect to the heritage of people like Greg Noll.
Hollister aka “Mall-ister” mass produces kitschy knock-offs of our coastal classics, and waters down our sacred surf culture. Making shirts that say “Hollister Surf Team” is blatant rip-off of smaller surf companies who actually invest in their fellow rippers who keep the dream alive.
SUPPORT BRANDS WHO SUPPORT SURFERS!
Shop the Greg Noll X Billabong Collection Here
Warsaw, M. (1996). Photo/Stoner: The Rise, Fall, and Mysterious Disappearance of Surfing's Greatest Photographer (pp. 46). San Fransisco, CA: Chronicle Books.
The Newport Beach Film Festival Action Sports Film Series showcases international films about athletes, filmmakers and pioneers of the action sports culture. It’s the largest action sports cinema event in the nation, taking place during from April 26 – May 3, 2012 in Orange County, CA, at locations like the Lido theater where legendary surf movies premiered over the years.
If you are in Southern California during the festival, treat yourself to discover the host of groundbreaking visions of the sports we love. Check out the schedule to make it to some fun after parties where you can mingle with the stars like Travis Rice from The Art of Flight and Quiksilver Waterman Jamie Mitchell.
Watch trailers and learn about must-see films of the 2012 NBFF Action Sports Film Series
Day At The Pool
A Day at the Pool is a documentary-style film that attempts to uncover the true origins of (more…)