Archive for the ‘EVENTS’ Category

April 12th, 2012 | By | 4,689 Comments

Music Festival Attire Essentials FRESH, FLOURO AND FUNCTIONAL GEAR FOR SUMMER MUSIC FESTIVALS

Springtime kicks off a nationwide blitzkrieg of outdoor music festivals, showcasing cutting edge bands and hot summer styles. Coming off record breaking hot weather in March, picking the right ropa will be clutch for surviving those long raging days.

Here’s SWELL’s pick’s for putting together a fresh and functional kit.

Good shades are the cornerstone to a marathon weekend in the sun. They hide your droopy hung-over eyes, avoid squinting from those blazing rays, and even shields you during those light shows on the main stage.

Vonzipper Cletus sunglasses tweaked the classic wayfarer style with a larger frame and slightly wrapped lens. Cletus gives you more sun protection, updated contours, and the Frosteez blue chrome tint -$100

The Sidecar by Dot Dash are spicy and not to pricey. If you habitually lose your spendy shades at blow-outs like Coachella, these shades will fit the bill without draining your dollars -$27

Tank or Tee, pick a top that says you like to party. Check the weather to ensure you wont over heat or freeze based on your shirt selection.

coachella tops Mingle Tee from Neff: your friends wont have trouble tracking you down in a crowd. Flouros are a must at most festivals -$26

Freddy Tank from Lightening-Bolt adds some extra aloha to a day in the sun. Keep your special party favors in the chest pocket and get loose -$54

Vox Tee by Howe features an over sized graphic of some crazy French omen. Big parties call for big styles like this -$48

Jailor Sappy tank by Dues en Machina was inspired by epic bike rallies, just like the origins of many festivals in the desert. It’s walking street-cred, and keeps you cool in the hot sands of places like Burning Man and Coachella -$33

Accessories finish off a festival kit like a maraschino cherry. Accent your look with a functional piece from SWELL

New Wave Trucker: Ride the party wave with RVCA and shield your mug from the sun in style -$26

Will Farrell’s Sexy Hot Tan: It’s a conversation piece, it’s sexy. Rub it on , Rock out. Get your man tan on -$14

Vans Rata Vulc Shoe: This kind of hemp isn’t meant to get passed around the crowd, unless you’re crowd surfing -$58

HDX Hydration Pack: Stay hydrated, keep cool, party longer and harder $1.50-$20

Nixon Carded Iphone Case: Party proof your body with the all-in-one combo kit -$24

Boardshorts are notoriously bad for protecting precious cargo, but thankfully we’ve got new hybrid styles that have lightweight water-friendly fabric and pocketing for your phone and wallet. Choose from over 100 hybrid styles here

Party in style…and responsibly

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April 3rd, 2012 | By | 640 Comments

Win it Wednesday: Electric Captain Ahab Sunglasses + Footage from the Launch Party

Electric debuted Mark Healey’s new Captain Ahab signature shades with a rager aboard the Dana Pride fishing vessel. Check out some footage from the festivities and then sign up tomorrow for a chance to win a pair of Mark Healy’s glasses.

For more pics and info on the Boat Party Click here

To Enter:
1. Fill out the entry form: http://facebook.com/swell
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

March 30th, 2012 | By | 2,443 Comments

Mark Healey Capt. Ahab Electric Release Boat Party

It’s only fitting that Mark Healey threw his release party aboard a boat, and he even brought his spear-gun. A year after signing with Electric Visual, Mark Healey and Kip Arnett (Electric co-founder) finally developed a pair of sunglasses worthy for Healey’s maniacal missions for big waves and monster fish. He spends his life staring at the highly reflective ocean surface, so a pterygium or sun damaged eyes could jeopardize the pursuit of his love and livelihood.

PARTY TIME! A select crew Healey’s entourage, locals hotties and industry insiders met at Turk’s, the saltiest water-hole in all of Dana Point Harbor. The less than friendly bar staff was happy to see the semi sea-worth partiers leave port, and the three hour tour began. Living legends in attendance included Brian Toth, Justin Quirk, Bruce Beach, Stephen “Sly Dog” Chew, and Riffe owner Jay Riffe.

The combination of less than favorable weather and an open bar sent a few Electricians spewing over the rails, while the rest rocked out to the legendary “DJ Brothers from Another Mother”. A lucky shop grom won a Riffe speargun in the raffle, then it was on to Turks for hours of more rum infused fun.

The Captain Ahab template combines aviator shields with the frames of your classic wayfarers. Those two styles don’t traditionally block glare from the periphery, so Mark and Kip created a slightly spherical lens and frame contours to block all glare, without losing that classic look.

Mark is a classic down-to earth character. If you spot him in the street, don’t hesitate to give him a high-five. Get the shades here

March 21st, 2012 | By | 3,920 Comments

World Water Day 2012

World Water Day is all about promoting wise water management, and SWELL strives to support this issue that threatens our beloved beaches. In conjunction with The Surfrider Foundation we carry a line of products that empowers our customers to become advocates of conservation and change.

With the government cutting funds for water testing and politicians slowing progress for pollution regulation, use these tool for your own advocacy and responsible consumer behaviors.

OCEAN FRIENDLY GARDENS GUIDE -Surfrider’s $15 book will save you hundreds on your water bill. It is a manual on how to design and manage a garden that captures and keeps the water that it gets from rain or irrigation. Over 50% of the water used to water residential gardens is lost to evaporation, and with water costs expected to triple in parts of the country, you can’t afford not to get this book.

SURFRIDER WATER TESTING KIT -Know what you’re getting yourself into, literally. Despite over 24,000 polluted beach closures last year, the federal government plans to remove funding from the water quality monitoring program. Test your local break with this Blue Water Beginner Test Kit.

Recycler Series Clothing -Don’t stop your advocacy on World Water Day, shape your consumer behaviors to save our seas every time you shop. Billabong created an entire clothing line dedicated to keeping plastics out of our ocean. The recycler series boardshort keeps plastics out of places like The Pacific Garbage Patch and other hypoxic places threatening our food sources.

Why WWD 2012 Matters -The United Nations established World Water Day in 1993 to create global awareness for responsible water management.   The mismanagement of this natural resource affects more than just our water supply.  Massive water demands consume 20% of our energy resources,  discharges sewage into our waterways,  and creates marine dead-zones. This year’s WWD theme focuses on “Water and Food Security” uncovering the effects of water on our global food supply.

The demand for food production and the required irrigation has pushed many areas past “peak water” capability, meaning the renewable sources of water cannot sustain the growers’ demand due to massive residential water-consumption. But, even when farms are supplied with ample  irrigation, our waterways can turn hypoxic due to the chemical pollutants in agriculture.

Since all water usage eventually affects our beaches, The Surfrider Foundation has released studies emphasizing the interrelationship between household water use and out nation’s food sources. Over 80% of the nation’s  consumptive water use goes towards agriculture. The increased rate of human effluent and farming nitrates  entering our waterways has reached alarming levels. The fight to curb nitrate and pesticide pollution in California’s Ag industry (the nation’s worst) is currently in court. Learn how you can help here.

Join Surfrider and SaveJoin or renew your Surfrider Foundation membership at the $30 level on March 22nd and we’ll send you this limited edition World Water Day t-shirt.  Printed using water-based inks on a brushed 100% organic cotton blank, this t-shirt is as water-friendly as it is comfortable.