Archive for the ‘EVENTS’ Category

September 7th, 2012 | By | 5,637 Comments

Art Walk Laguna Beach -Billabong Featured Artist

Laguna Beach has a history of producing surf pioneers and core companies who can claim their products are “Made for surfers, by surfers.” Dustin Pettit is a Billabong’s boardshort designer, surfer, artist and Laguna Beach native. His art was on display at Second Reef Surfshop, a legendary haven for local surfers, and named after the local reef that is home to the oldest surf contest in the USA.

The party went down during Laguna Art Walk, when every first Thursday of the month the art community comes alive with a soulful exhibits and open bars at every door. The coldies flowed well into the evening as the crew enjoy the sounds of Leslie Lowe, until the crowd migrated to the infamous Sandpiper Lounge aka “The Dirty Bird.” So if your ever passing through Laguna-town, stop into Second Reef Surf Shop on Thalia and PCH, say what-up to Bradley and tell them SWELL sent ya.

Dustin Pettit’s art portrays his vivid, colorful, and somewhat vulgar eye. His raw, energetic and spicy approach to art is only surpassed by his radical surfing that he’s polished in the break just down from Second Reef.

His boardshort designs are influenced by the trinkets he’s collected along his many surf trips. Here you see the progression of a boardshort design made from woven bracelets picked up in Mexico.

See the surf inspired boardshorts from Billabong here

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August 31st, 2012 | By | 1,347 Comments

SWELL Presents The Orange County Brew Ha Ha 2012

3rd ANNUAL ORANGE COUNTY BREW HA HA

VOTED SOUTHERN CALIFORNIA’S BEST BEER FESTIVAL

OVER 150 CRAFT BREWS ON TAP

LIVE MUSIC – FOOD TRUCKS – BREW SEMINARS

SEPT 8, 2012. OAK PARK, IRVINE LAKE

$15 OFF VIP WITH CODE: SWELLVIP

GET TICKETS HERE

SUPPORTING THE FALLEN FIREFIGHTERS FUND

 

 

August 30th, 2012 | By | 1,414 Comments

Billabong Pro Tahiti 2012 -Battle of the Boardshorts

The 2012 Billabong Pro Tahiti served up far less deadly slabs spilling over the shelf than last year’s Code Red conditions, but the 12 day wait paid off with a peaking swell for the finals. The wave-starved contest highlights mostly consisted of fishing and hiking instagrams around “the end of the road” Teahupoo area, until a solid south swell gave contest director Luke Egan a sigh of relief.

Increasingly intense rumblings on the reef on the eve of the final day yielded the usual flurry of upsets, buzzer beater victories, wipeouts, intense rivalries, and glory for one. Enjoy another Teahupoo barrel bender highlight reel and read more below.

The progressive level of surfing and hi-tech equipment have a direct relationship, and surf companies are in an arms race to develop the best boardies for their teamriders to contort through those bendy barrels. Here’s who’s signature styles carried them to the final rounds.

John John Florence
is arguably the sharpest shooting backside barrel rider in the world, and only a lull of a heat could stop his run in the semis. You could see his super stretch O’Neill HyperFreak boardshorts working as he pig dogged past Gabriel Medina and Damien Hobgood. Check out his trunks here.

Joel Parkinson won every heat heading into the final, including a controversial call that got him past an in-form Jeremy Flores by .07pts. He backdoored the peak with the nimble fluidity you’d expect from the young guns, and credits the Flux boardshorts he wears in every trunkable contest. The Flux flex boardshorts are made from recycled plastic bottles which scored him karma points too.
See his signature style boardshort.



Jeremy Flores
won the Andy Irons Award for last years inspiring performance, and the French Pipemaster went on another tear in 2012. Charging every set wave of the building south swell, he suffered some of the longest hold-downs of the event. He would lose the heat to Parko in the quarters, but the ruling was unpopular. Judge for yourself here. During those those long hold-downs, the 4-way stretch shorts minimized ballooning that could pin him to the bottom longer, and allowed him to scratch to the surface quicker.
Check the tech boardshorts.

Taj Burrow took the unconventional approach at Chopes by attacking the lip to put an exclamation point on his wave scores. He was taken down by giant-killing Brazilian Ricardo Dos Santos. His Komplete boardshorts have the function and flare worthy for Taj’s insane approach to any venue.
See the Komplete package here.

Mick Fanning secured his slot atop the standing with multiple last second victories. After everyone suffered infections from reef rash last year, Mick opted for the extra protection from his Rip Curl springsuit. It was all smiles when he took out his best mate from the Gold Coast. Mick and Joel head to Trestles as #1 and #2 ranked surfers in the world.

Photos courtesy of © ASP/ Kirstin

August 16th, 2012 | By | 652 Comments

Waterman’s Weekend Golf Tournament 2012

Surf Industry CEOs, World Champs, and Watermen of the world took to the links at the St. Regis golf course perched over the Salt Creek surf break. The Waterman’s Weekend tournament is infamous for crazy costumes and rowdy high-octance antics. This year was no different when team SWELL rolled out a jello shot ice-luge that gave a new meaning to “handicapping” in golf.

Standout performances came from Team Hurley with Kai Barger’s Olympic size luge shots, Billabong retail wining longest drive, Dane Gudauskas’ hair-piece of team Vans, and the ever present and ever delicious Peligroso tequila crew.

The event was followed by the Surf Industry Manufacturer’s Association Waterman’s Ball, where they raised over 6 million dollars for sea protecting initiatives.

The reception awarded legendary achievements in surfing.
Watermen of the Year: Shanne Dorian
Environmentalist of the Year: Jean-Michel Cousteau
Lifetime Achievement Award: Sean Collins