Archive for the ‘EVENTS’ Category

May 11th, 2012 | By | 1,743 Comments

Greg Noll Moons Crowd at Billabong XXL Awards

On stage at the Billabong XXL awards with two Playboy Playmates at his side, 75 yr old Greg Noll pulled down his pants.

While Noll was presenting Garret McNamera with a $50,000 check for Biggest Wave of the Year, everyone enjoyed “Da Bull” retell his own quest for the world’s biggest waves in his signature black and white boardshort. He then alluded to the fact that his original short style was being copied by surf companies and poser brands. But, patenting black and white stripes would be harder than laying claim to boardshorts themselves, so he did what any pissed-off surfer would, and mooned the crowd with his signature stripes across his bare ass.

It was not what many expected from a nice looking old man, but Noll is a real bad-ass and has a core perspective about wannabe fads in the surf industry. Here’s what he said about the trendy surf guitar genre of the 60s “Crap, all of it. That’s what real surfers thought. Dick Dale was okay, but the rest was garbage. We hated all that stuff; all the surf music and the Beach Blanket Bingo movies. It (The Beach Boys) just sounded kind of pussy to us.”(Warshaw, 2006)

Playboy’s Miss June 2012 Amelia Talon, and Miss April 2011 Jaclyn Swedberg weren’t the ones taking their clothes off this time, so they cheered him on along with the rest of the industry in attendance.

Who Stole Surfing?

Noll mentioning rip-off surf companies comes just weeks after Hollister Co. became the world’s largest (so-called) surf company, posting 2 billion dollars in annual revenues. This upset many in the surf industry who are dedicated to maintaining an ocean-first mentality, and an overall sense of respect to the heritage of people like Greg Noll.

Hollister aka “Mall-ister” mass produces kitschy knock-offs of our coastal classics, and waters down our sacred surf culture.  Making shirts that say “Hollister Surf Team” is blatant rip-off of smaller surf companies who actually invest in their fellow rippers who keep the dream alive.

SUPPORT BRANDS WHO SUPPORT SURFERS!

Shop the Greg Noll X Billabong Collection Here

Warsaw, M. (1996). Photo/Stoner: The Rise, Fall, and Mysterious  Disappearance of Surfing's Greatest Photographer (pp. 46). San
Fransisco, CA: Chronicle Books.

 

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April 20th, 2012 | By | 3,782 Comments

Newport Beach Film Festival 2012 Action Sports Film Series

The Newport Beach Film Festival Action Sports Film Series showcases international films about athletes, filmmakers and pioneers of the action sports culture. It’s the largest action sports cinema event in the nation, taking place during from April 26 – May 3, 2012 in Orange County, CA,  at locations like the Lido theater where legendary surf movies premiered over the years.

If you are in Southern California during the festival, treat yourself to discover the host of groundbreaking visions of the sports we love. Check out the schedule to make it to some fun after parties where you can mingle with the stars like Travis Rice from The Art of Flight  and Quiksilver Waterman Jamie Mitchell.

Watch trailers and learn about must-see films of the 2012 NBFF Action Sports Film Series

Day At The Pool


A Day at the Pool is a documentary-style film that attempts to uncover the true origins of (more…)

April 20th, 2012 | By | 5,261 Comments

Surf Camp -Top Schools and Gear Check out the best surf schools, and get geared up to learn from local legends

Regardless of skill level, no grom-hood is complete without a party-wave filled surf camp. Learning your shrediquette from a legendary local instructor is a crucial step towards parent-free beach days and earning your spot in the line-up. So Listen up parents, even if you dont live by the beach, send your kids to a surf camp. They will return with the confidence and strength that no other recreation provides.

Billabong camps are famous for featuring local pros and epic surf ambassadors to teach the next generation of surfers how to do it in style. Here’s two Bong camps that have been spreading stoke to thousands of aspiring surfers.

WEST COAST

Voted as Orange County’s Best Surf Coach (OC Weekly 2011) Stephen “Slidawg” Chew guarantees to get your grommet up on some Hakama peelers. For 20 years the camp has been perched in the epicenter of Laguna’s surf community at Thalia Street where campers have their pick of Reef rights, sandy lefts and shore-break mini-tubes.

Slidawg teaches kids a double dose of style and ability in the water, and the classic vernacular only heard in Laguna Beach.

1) The camp starts at 9am with some serious instruction about ocean safety from the certified surf instructors.
2) Next the trainees learn the rules of the reef, proper paddling, duck diving and getting to your feet.
3) Softboards and suits are provided, but bringing yours is a good opportunity to get more familiar with your sled.
4) The fun doesn’t stop at the sand, they get daily grinds at a local eatery, and the kids are hooked up with a Billabong backpack filled with swag from the top names in surf. Camp ends at 2pm.
5) Sign up before June 25 and save 20%. (more…)

April 12th, 2012 | By | 4,552 Comments

Music Festival Attire Essentials FRESH, FLOURO AND FUNCTIONAL GEAR FOR SUMMER MUSIC FESTIVALS

Springtime kicks off a nationwide blitzkrieg of outdoor music festivals, showcasing cutting edge bands and hot summer styles. Coming off record breaking hot weather in March, picking the right ropa will be clutch for surviving those long raging days.

Here’s SWELL’s pick’s for putting together a fresh and functional kit.

Good shades are the cornerstone to a marathon weekend in the sun. They hide your droopy hung-over eyes, avoid squinting from those blazing rays, and even shields you during those light shows on the main stage.

Vonzipper Cletus sunglasses tweaked the classic wayfarer style with a larger frame and slightly wrapped lens. Cletus gives you more sun protection, updated contours, and the Frosteez blue chrome tint -$100

The Sidecar by Dot Dash are spicy and not to pricey. If you habitually lose your spendy shades at blow-outs like Coachella, these shades will fit the bill without draining your dollars -$27

Tank or Tee, pick a top that says you like to party. Check the weather to ensure you wont over heat or freeze based on your shirt selection.

coachella tops Mingle Tee from Neff: your friends wont have trouble tracking you down in a crowd. Flouros are a must at most festivals -$26

Freddy Tank from Lightening-Bolt adds some extra aloha to a day in the sun. Keep your special party favors in the chest pocket and get loose -$54

Vox Tee by Howe features an over sized graphic of some crazy French omen. Big parties call for big styles like this -$48

Jailor Sappy tank by Dues en Machina was inspired by epic bike rallies, just like the origins of many festivals in the desert. It’s walking street-cred, and keeps you cool in the hot sands of places like Burning Man and Coachella -$33

Accessories finish off a festival kit like a maraschino cherry. Accent your look with a functional piece from SWELL

New Wave Trucker: Ride the party wave with RVCA and shield your mug from the sun in style -$26

Will Farrell’s Sexy Hot Tan: It’s a conversation piece, it’s sexy. Rub it on , Rock out. Get your man tan on -$14

Vans Rata Vulc Shoe: This kind of hemp isn’t meant to get passed around the crowd, unless you’re crowd surfing -$58

HDX Hydration Pack: Stay hydrated, keep cool, party longer and harder $1.50-$20

Nixon Carded Iphone Case: Party proof your body with the all-in-one combo kit -$24

Boardshorts are notoriously bad for protecting precious cargo, but thankfully we’ve got new hybrid styles that have lightweight water-friendly fabric and pocketing for your phone and wallet. Choose from over 100 hybrid styles here

Party in style…and responsibly