Archive for the ‘EVENTS’ Category

May 16th, 2012 | By | 7,429 Comments

Battle of the Boardshorts: Rio Pro Brasil 2012

When the world tour came to the home of  “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro.  The precise tube riding and fine tuned gear of  these top ten ranked surfers continued to show why they are perennial title threats .

 Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes  his combinations of  signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro.  Get Ace’s style – Hurley.

ace buchan

Owen Wright (World #10)  was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox.  Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal  resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair.  Get this Rip Curl technology

owen wright

John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip.  He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro.  Get John John’s signature style here

john-john-florence

Parko  (World #1) surpassed the sidelined Slater in the rankings with his second place result.  Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here

Watch the heat reviews here

Photos courtesy of the ASP

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May 11th, 2012 | By | 1,767 Comments

Greg Noll Moons Crowd at Billabong XXL Awards

On stage at the Billabong XXL awards with two Playboy Playmates at his side, 75 yr old Greg Noll pulled down his pants.

While Noll was presenting Garret McNamera with a $50,000 check for Biggest Wave of the Year, everyone enjoyed “Da Bull” retell his own quest for the world’s biggest waves in his signature black and white boardshort. He then alluded to the fact that his original short style was being copied by surf companies and poser brands. But, patenting black and white stripes would be harder than laying claim to boardshorts themselves, so he did what any pissed-off surfer would, and mooned the crowd with his signature stripes across his bare ass.

It was not what many expected from a nice looking old man, but Noll is a real bad-ass and has a core perspective about wannabe fads in the surf industry. Here’s what he said about the trendy surf guitar genre of the 60s “Crap, all of it. That’s what real surfers thought. Dick Dale was okay, but the rest was garbage. We hated all that stuff; all the surf music and the Beach Blanket Bingo movies. It (The Beach Boys) just sounded kind of pussy to us.”(Warshaw, 2006)

Playboy’s Miss June 2012 Amelia Talon, and Miss April 2011 Jaclyn Swedberg weren’t the ones taking their clothes off this time, so they cheered him on along with the rest of the industry in attendance.

Who Stole Surfing?

Noll mentioning rip-off surf companies comes just weeks after Hollister Co. became the world’s largest (so-called) surf company, posting 2 billion dollars in annual revenues. This upset many in the surf industry who are dedicated to maintaining an ocean-first mentality, and an overall sense of respect to the heritage of people like Greg Noll.

Hollister aka “Mall-ister” mass produces kitschy knock-offs of our coastal classics, and waters down our sacred surf culture.  Making shirts that say “Hollister Surf Team” is blatant rip-off of smaller surf companies who actually invest in their fellow rippers who keep the dream alive.

SUPPORT BRANDS WHO SUPPORT SURFERS!

Shop the Greg Noll X Billabong Collection Here

Warsaw, M. (1996). Photo/Stoner: The Rise, Fall, and Mysterious  Disappearance of Surfing's Greatest Photographer (pp. 46). San
Fransisco, CA: Chronicle Books.

 

April 20th, 2012 | By | 3,782 Comments

Newport Beach Film Festival 2012 Action Sports Film Series

The Newport Beach Film Festival Action Sports Film Series showcases international films about athletes, filmmakers and pioneers of the action sports culture. It’s the largest action sports cinema event in the nation, taking place during from April 26 – May 3, 2012 in Orange County, CA,  at locations like the Lido theater where legendary surf movies premiered over the years.

If you are in Southern California during the festival, treat yourself to discover the host of groundbreaking visions of the sports we love. Check out the schedule to make it to some fun after parties where you can mingle with the stars like Travis Rice from The Art of Flight  and Quiksilver Waterman Jamie Mitchell.

Watch trailers and learn about must-see films of the 2012 NBFF Action Sports Film Series

Day At The Pool


A Day at the Pool is a documentary-style film that attempts to uncover the true origins of (more…)

April 20th, 2012 | By | 5,291 Comments

Surf Camp -Top Schools and Gear Check out the best surf schools, and get geared up to learn from local legends

Regardless of skill level, no grom-hood is complete without a party-wave filled surf camp. Learning your shrediquette from a legendary local instructor is a crucial step towards parent-free beach days and earning your spot in the line-up. So Listen up parents, even if you dont live by the beach, send your kids to a surf camp. They will return with the confidence and strength that no other recreation provides.

Billabong camps are famous for featuring local pros and epic surf ambassadors to teach the next generation of surfers how to do it in style. Here’s two Bong camps that have been spreading stoke to thousands of aspiring surfers.

WEST COAST

Voted as Orange County’s Best Surf Coach (OC Weekly 2011) Stephen “Slidawg” Chew guarantees to get your grommet up on some Hakama peelers. For 20 years the camp has been perched in the epicenter of Laguna’s surf community at Thalia Street where campers have their pick of Reef rights, sandy lefts and shore-break mini-tubes.

Slidawg teaches kids a double dose of style and ability in the water, and the classic vernacular only heard in Laguna Beach.

1) The camp starts at 9am with some serious instruction about ocean safety from the certified surf instructors.
2) Next the trainees learn the rules of the reef, proper paddling, duck diving and getting to your feet.
3) Softboards and suits are provided, but bringing yours is a good opportunity to get more familiar with your sled.
4) The fun doesn’t stop at the sand, they get daily grinds at a local eatery, and the kids are hooked up with a Billabong backpack filled with swag from the top names in surf. Camp ends at 2pm.
5) Sign up before June 25 and save 20%. (more…)