Archive for the ‘EVENTS’ Category

April 20th, 2012 | By | 5,245 Comments

Surf Camp -Top Schools and Gear Check out the best surf schools, and get geared up to learn from local legends

Regardless of skill level, no grom-hood is complete without a party-wave filled surf camp. Learning your shrediquette from a legendary local instructor is a crucial step towards parent-free beach days and earning your spot in the line-up. So Listen up parents, even if you dont live by the beach, send your kids to a surf camp. They will return with the confidence and strength that no other recreation provides.

Billabong camps are famous for featuring local pros and epic surf ambassadors to teach the next generation of surfers how to do it in style. Here’s two Bong camps that have been spreading stoke to thousands of aspiring surfers.

WEST COAST

Voted as Orange County’s Best Surf Coach (OC Weekly 2011) Stephen “Slidawg” Chew guarantees to get your grommet up on some Hakama peelers. For 20 years the camp has been perched in the epicenter of Laguna’s surf community at Thalia Street where campers have their pick of Reef rights, sandy lefts and shore-break mini-tubes.

Slidawg teaches kids a double dose of style and ability in the water, and the classic vernacular only heard in Laguna Beach.

1) The camp starts at 9am with some serious instruction about ocean safety from the certified surf instructors.
2) Next the trainees learn the rules of the reef, proper paddling, duck diving and getting to your feet.
3) Softboards and suits are provided, but bringing yours is a good opportunity to get more familiar with your sled.
4) The fun doesn’t stop at the sand, they get daily grinds at a local eatery, and the kids are hooked up with a Billabong backpack filled with swag from the top names in surf. Camp ends at 2pm.
5) Sign up before June 25 and save 20%. (more…)

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April 12th, 2012 | By | 4,450 Comments

Music Festival Attire Essentials FRESH, FLOURO AND FUNCTIONAL GEAR FOR SUMMER MUSIC FESTIVALS

Springtime kicks off a nationwide blitzkrieg of outdoor music festivals, showcasing cutting edge bands and hot summer styles. Coming off record breaking hot weather in March, picking the right ropa will be clutch for surviving those long raging days.

Here’s SWELL’s pick’s for putting together a fresh and functional kit.

Good shades are the cornerstone to a marathon weekend in the sun. They hide your droopy hung-over eyes, avoid squinting from those blazing rays, and even shields you during those light shows on the main stage.

Vonzipper Cletus sunglasses tweaked the classic wayfarer style with a larger frame and slightly wrapped lens. Cletus gives you more sun protection, updated contours, and the Frosteez blue chrome tint -$100

The Sidecar by Dot Dash are spicy and not to pricey. If you habitually lose your spendy shades at blow-outs like Coachella, these shades will fit the bill without draining your dollars -$27

Tank or Tee, pick a top that says you like to party. Check the weather to ensure you wont over heat or freeze based on your shirt selection.

coachella tops Mingle Tee from Neff: your friends wont have trouble tracking you down in a crowd. Flouros are a must at most festivals -$26

Freddy Tank from Lightening-Bolt adds some extra aloha to a day in the sun. Keep your special party favors in the chest pocket and get loose -$54

Vox Tee by Howe features an over sized graphic of some crazy French omen. Big parties call for big styles like this -$48

Jailor Sappy tank by Dues en Machina was inspired by epic bike rallies, just like the origins of many festivals in the desert. It’s walking street-cred, and keeps you cool in the hot sands of places like Burning Man and Coachella -$33

Accessories finish off a festival kit like a maraschino cherry. Accent your look with a functional piece from SWELL

New Wave Trucker: Ride the party wave with RVCA and shield your mug from the sun in style -$26

Will Farrell’s Sexy Hot Tan: It’s a conversation piece, it’s sexy. Rub it on , Rock out. Get your man tan on -$14

Vans Rata Vulc Shoe: This kind of hemp isn’t meant to get passed around the crowd, unless you’re crowd surfing -$58

HDX Hydration Pack: Stay hydrated, keep cool, party longer and harder $1.50-$20

Nixon Carded Iphone Case: Party proof your body with the all-in-one combo kit -$24

Boardshorts are notoriously bad for protecting precious cargo, but thankfully we’ve got new hybrid styles that have lightweight water-friendly fabric and pocketing for your phone and wallet. Choose from over 100 hybrid styles here

Party in style…and responsibly

April 3rd, 2012 | By | 608 Comments

Win it Wednesday: Electric Captain Ahab Sunglasses + Footage from the Launch Party

Electric debuted Mark Healey’s new Captain Ahab signature shades with a rager aboard the Dana Pride fishing vessel. Check out some footage from the festivities and then sign up tomorrow for a chance to win a pair of Mark Healy’s glasses.

For more pics and info on the Boat Party Click here

To Enter:
1. Fill out the entry form: http://facebook.com/swell
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

March 30th, 2012 | By | 2,416 Comments

Mark Healey Capt. Ahab Electric Release Boat Party

It’s only fitting that Mark Healey threw his release party aboard a boat, and he even brought his spear-gun. A year after signing with Electric Visual, Mark Healey and Kip Arnett (Electric co-founder) finally developed a pair of sunglasses worthy for Healey’s maniacal missions for big waves and monster fish. He spends his life staring at the highly reflective ocean surface, so a pterygium or sun damaged eyes could jeopardize the pursuit of his love and livelihood.

PARTY TIME! A select crew Healey’s entourage, locals hotties and industry insiders met at Turk’s, the saltiest water-hole in all of Dana Point Harbor. The less than friendly bar staff was happy to see the semi sea-worth partiers leave port, and the three hour tour began. Living legends in attendance included Brian Toth, Justin Quirk, Bruce Beach, Stephen “Sly Dog” Chew, and Riffe owner Jay Riffe.

The combination of less than favorable weather and an open bar sent a few Electricians spewing over the rails, while the rest rocked out to the legendary “DJ Brothers from Another Mother”. A lucky shop grom won a Riffe speargun in the raffle, then it was on to Turks for hours of more rum infused fun.

The Captain Ahab template combines aviator shields with the frames of your classic wayfarers. Those two styles don’t traditionally block glare from the periphery, so Mark and Kip created a slightly spherical lens and frame contours to block all glare, without losing that classic look.

Mark is a classic down-to earth character. If you spot him in the street, don’t hesitate to give him a high-five. Get the shades here