Archive for the ‘EVENTS’ Category

January 24th, 2013 | By | 2,834 Comments

Beached Days -Volume 2 Release Party Hang with Surfing's Anti-Heros in Laguna Beach, Celebrating a Legit New Mag

It’s not your average surf mag. Beached Days is the backwards brain child of Mitch Abshere, founder of Captain Fin Co, and a brand ambassador for Electric, Stance, and Hurley. This second release looks at surfing’s anti-heroes like the Fletchers, Jay Adams, T.Sherms, Alex Knost and some crazy indie dudes you may have never heard of.

The FRUS TNOD (DONT SURF) edition was edited by SWELL’s own Nate Zoller, and the launch party is going down on his home turf in Laguna Beach on Friday 6-9pm. Our friends at Thalia Surf are hosting the mixer with free beer and local grinds. The mag is only published a couple times a year, so don’t miss out.  915 S Coast Hwy Laguna Beach, CA 92651 6-9pm, YEW!

Here’s a preview of the newest name in surf media: BEACHED DAYS



Nathan Fletcher rarely opens up like this: A 18 interview and photo feature. More on his code red session and signature collection here


Another Laguna local, JP Olson is a fine art freak over at Hurley


Tyler Warren: cool with the consequences, and making Billabong proud


Mitch Abshere refers to Alex Knost as a major influence in the progression of the sport.  See the A.Knost signature cuts from RVCA


Ando letting loose in his signature Quik shorts in Hawaii

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January 16th, 2013 | By | 120 Comments

Steve Sherman Talk Story Tonight

High-profile portrait surf photographer and all-around interesting human being, Steve Sherman has epic stories to share about world title races from Parko to Kelly, Mick and A.I. Get the behind the scenes scoop with Sherm himself tonight Jan 16 at the Privateer in Oceanside, Ca.

The Senior Staff Photographer at Surfing Magazine will be talking story over some pizza and beer, and sharing never before seen photos of Parko’s dramatic campaign to become a world champion. Open to the public. Directions here.

Steve Sherman represents a select collection of brands that personify his signature styles.
They include: Brixton Hats, V.S.T.R apparel, and Stance Socks


November 23rd, 2012 | By | 771 Comments

Black Freakin’ Friday 25% Off Entire Site

Swell stepped up the savings with Black Friday blowout prices starting at 25% off the ENTIRE site.
So avoid the mobs of snapping shoppers and score insane deals right from your cozy casa.

Start saving here

But the deals dont stop with 25% off, we’re stuffing orders with free gifts, 10% SWELL cash back, and fun ways to win presents and prizes this holiday season. So start benefiting from SWELL’s giving spirit, and get your shopping don during the best deals of the year.

Click the promo that stokes you and cash in, and check the promo page for all ongoing hook-ups

November 21st, 2012 | By | 2,783 Comments

Roark “Fear the Sea” Release Party

Roark, Surfer Magazine, SWELL, and Jack Daniels joined forces to celebrate the release of Roark’s latest adventure-inspired apparel collection: Fear the Sea, Respect the Tree. The ragin’ occasion took place at Zenbu Sushi bar in Cardiff by the Sea, and this “Wet Wednesday” was one for the books.

Just like their tradeshow booths, everyone threw back the Jack and got loose to local DJs Fishfonics, Will Hernandez & Huy Believe. Enjoy the evidence of this whiskey laced celebration with everyday faces of the surf industry and adventure-junkies alike.

The party marked Roark’s return from the rugged Big Sur coastline where his transcendent travels inspired the latest graphics of Angry Seas, Drunken Bears, and Psychedelic Spaceriders. Surrender to your inner adventurer and represent Roark.

All Lookbook Photos: Chris Burkard