Archive for the ‘EVENTS’ Category

November 21st, 2012 | By | 2,777 Comments

Roark “Fear the Sea” Release Party

Roark, Surfer Magazine, SWELL, and Jack Daniels joined forces to celebrate the release of Roark’s latest adventure-inspired apparel collection: Fear the Sea, Respect the Tree. The ragin’ occasion took place at Zenbu Sushi bar in Cardiff by the Sea, and this “Wet Wednesday” was one for the books.

Just like their tradeshow booths, everyone threw back the Jack and got loose to local DJs Fishfonics, Will Hernandez & Huy Believe. Enjoy the evidence of this whiskey laced celebration with everyday faces of the surf industry and adventure-junkies alike.

The party marked Roark’s return from the rugged Big Sur coastline where his transcendent travels inspired the latest graphics of Angry Seas, Drunken Bears, and Psychedelic Spaceriders. Surrender to your inner adventurer and represent Roark.

All Lookbook Photos: Chris Burkard

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October 11th, 2012 | By | 3,094 Comments

Raptoberfest -Rise Against Plastic With Surfrider

October is “Rise Above Plastics” Month, or Raptoberfest: a month long  campaign to identify the harms of plastics and implement solutions to this global pollutant.  Every year the Surfrider Foundation mobilizes their team of passionate watermen to create rad ideas to help you reduce your plastic footprint.

Surfers see the harms of plastics firsthand, with one million seabirds and one hundred thousand marine mammals washing up dead from ingestion or entanglement in plastics each year. This prompted surf companies like Billabong, Hurley and Element to manufacture surfwear with upcycling, by building spent plastics into products of greater quality than before. So while most beach lovers try to Rise Against Plastics every month, the surf industry dedicates October to make this a mainstream ideology.

The Annual Surfrider Event has been instrumental in achieving:

-Banning the Bag in many Ca cities, Portland and internationally
-Impactful research about the Pacific Garbage Patch
-Innovative reducing & recycling solutions.

 One Foot at a Time Plastic Clean-up Contest

This creative clean-up activity brings together volunteers from across the country to turn the plastic beach trash into symbolic art pieces. One square foot at a time, beach-goers make cleaner oceans, unique mosaic sculptures, and win Rusty Surf prizes for: Most Creative, Best Use of Materials, Most Trash Collected, Best Photo, Best Overall.

Stocked with Eco-conscious gear, The Surfrider Store is your one stop shop for organic tees and rad gift ideas for that surfer on your gifting list.

September 18th, 2012 | By | 6,107 Comments

New York Surf Film Festival 2012

Just when you thought East Coast surfers couldn’t have it any better this year, The New York Surf Film Festival comes to town. The festival showcases surfing’s newest productions from every corner of the sport, in the iconic indie Brooklyn venue of Nitehawk Cinemas September 19-20.

During a year where we witnessed more big-waves, aerial progression, and even shark attacks in decades, the 2012 showcase is a must for anyone in the New York area this week. Check out for more

Dear Suburbia: The latest What Youth production from absurd surfers like Dane Reynolds, Craig Anderson, and Chippa Wilson.  Kai Neville did it again, making us all feel like terrible surfers and slaves to society. If you miss the show, get Dear Suburbia at SWELL.
Showtime: 10:45p 9/20


September 7th, 2012 | By | 5,632 Comments

Art Walk Laguna Beach -Billabong Featured Artist

Laguna Beach has a history of producing surf pioneers and core companies who can claim their products are “Made for surfers, by surfers.” Dustin Pettit is a Billabong’s boardshort designer, surfer, artist and Laguna Beach native. His art was on display at Second Reef Surfshop, a legendary haven for local surfers, and named after the local reef that is home to the oldest surf contest in the USA.

The party went down during Laguna Art Walk, when every first Thursday of the month the art community comes alive with a soulful exhibits and open bars at every door. The coldies flowed well into the evening as the crew enjoy the sounds of Leslie Lowe, until the crowd migrated to the infamous Sandpiper Lounge aka “The Dirty Bird.” So if your ever passing through Laguna-town, stop into Second Reef Surf Shop on Thalia and PCH, say what-up to Bradley and tell them SWELL sent ya.

Dustin Pettit’s art portrays his vivid, colorful, and somewhat vulgar eye. His raw, energetic and spicy approach to art is only surpassed by his radical surfing that he’s polished in the break just down from Second Reef.

His boardshort designs are influenced by the trinkets he’s collected along his many surf trips. Here you see the progression of a boardshort design made from woven bracelets picked up in Mexico.

See the surf inspired boardshorts from Billabong here