Archive for the ‘EVENTS’ Category

March 21st, 2012 | By | 3,485 Comments

World Water Day 2012

World Water Day is all about promoting wise water management, and SWELL strives to support this issue that threatens our beloved beaches. In conjunction with The Surfrider Foundation we carry a line of products that empowers our customers to become advocates of conservation and change.

With the government cutting funds for water testing and politicians slowing progress for pollution regulation, use these tool for your own advocacy and responsible consumer behaviors.

OCEAN FRIENDLY GARDENS GUIDE -Surfrider’s $15 book will save you hundreds on your water bill. It is a manual on how to design and manage a garden that captures and keeps the water that it gets from rain or irrigation. Over 50% of the water used to water residential gardens is lost to evaporation, and with water costs expected to triple in parts of the country, you can’t afford not to get this book.

SURFRIDER WATER TESTING KIT -Know what you’re getting yourself into, literally. Despite over 24,000 polluted beach closures last year, the federal government plans to remove funding from the water quality monitoring program. Test your local break with this Blue Water Beginner Test Kit.

Recycler Series Clothing -Don’t stop your advocacy on World Water Day, shape your consumer behaviors to save our seas every time you shop. Billabong created an entire clothing line dedicated to keeping plastics out of our ocean. The recycler series boardshort keeps plastics out of places like The Pacific Garbage Patch and other hypoxic places threatening our food sources.

Why WWD 2012 Matters -The United Nations established World Water Day in 1993 to create global awareness for responsible water management.   The mismanagement of this natural resource affects more than just our water supply.  Massive water demands consume 20% of our energy resources,  discharges sewage into our waterways,  and creates marine dead-zones. This year’s WWD theme focuses on “Water and Food Security” uncovering the effects of water on our global food supply.

The demand for food production and the required irrigation has pushed many areas past “peak water” capability, meaning the renewable sources of water cannot sustain the growers’ demand due to massive residential water-consumption. But, even when farms are supplied with ample  irrigation, our waterways can turn hypoxic due to the chemical pollutants in agriculture.

Since all water usage eventually affects our beaches, The Surfrider Foundation has released studies emphasizing the interrelationship between household water use and out nation’s food sources. Over 80% of the nation’s  consumptive water use goes towards agriculture. The increased rate of human effluent and farming nitrates  entering our waterways has reached alarming levels. The fight to curb nitrate and pesticide pollution in California’s Ag industry (the nation’s worst) is currently in court. Learn how you can help here.

Join Surfrider and SaveJoin or renew your Surfrider Foundation membership at the $30 level on March 22nd and we’ll send you this limited edition World Water Day t-shirt.  Printed using water-based inks on a brushed 100% organic cotton blank, this t-shirt is as water-friendly as it is comfortable.

 

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February 23rd, 2012 | By | 2,580 Comments

Follow The Light -Apply for a $5K Surf Photography Grant

Attention Surf Photographers! The Follow The Light Foundation is now accepting applications for the 7th annual $5,000 grant in memory of legendary surf photographer Larry “Flame” Moore.

The grant recognizes and celebrates promising photographers with the vision and dedication that honors Flame’s legacy.  He was a mentor, pioneer and editor of SURFING magazine for over 30 years.  We have seen finalists from diverse backgrounds and perspectives, and FTLF encourages anyone with a passion for surf photography to enter.

SWELL proudly sponsors the seventh straight year of this exciting showcase that always wows the high-profile attendees . The ceremony takes place during the US Open of Surfing, attracting captains of the surf industry seeking young talent for their brands and magazines.

Past winners of the grant continue to inspire and prosper. 2011 recipient Duncan McFarlane is now a staff photographer for SURFING Magazine. Recipients Morgan Maassen and Todd Glaser are SURFER staffers and considered among the surf world’s freshest eyes.  2007 winner Matt Clark is a professional photographer based in New York, specializing in fine art surf, travel and documentary photography.

Winners (L to R) Todd Glasser, Duncan Macfarland and Morgan Maasen

Matt Kurvin, the 2011 SWELL People’s Choice Award winner is now widely published in Surfline, SWELL’s Catalog, ESPN, Fuel TV and more. Listen to how becoming a FTLF finalist fast-tracked his career here.

The application period ends April 13.  You must be present to accept your award on the evening when emceed Aaron Chang presents the portfolios from each finalist. For information about applying for the Follow The Light Foundation, visit followthelightfoundation.org

Check out winners and more from last year’s awards ceremony here

 

December 14th, 2011 | By | 5,608 Comments

2011 Billabong Pipemasters: Kieren Perrow Crowned

John John scores 10s, Slater nails buzzer-beater comebacks, and Kieren Perrow (literally held together by duct tape) redeems last year’s finals fail. Pipemasters 2011 was the culmination of a record year of amazing surf on the World Championship Surfing Tour, and most surfers have the scars, staph, and cover-shots to prove it.

After the opening ceremonies came a special blessing in memory of Andy Irons, and a first birthday cheers to his son Axel Irons smiling on the beach with mom Lyndie. The wave gods proceeded to put on a spectacle of bombing surf that continuously drenched spectators like the Shamu Show.

Surfline predicted the swell would break at second and third reef pipeline during the first day of competition, something we haven’t seen since the 97′ Pipemasters. An irregularly sober mood swept the field of surfing’s favorite jokers. Perhaps out of fear for his riders, Jeff Hurley suggested starting to run heats a day early in more contestable conditions. But Slater said “There’s about 100 yards of sand that still needs to wash off the reef, and the wave doesn’t know where to go until this first pulse can push it off” and everyone reluctantly agreed.

Round 1 started with pipe-savvy Hawaiian wildcards like Marcus Hickman, Ian Walsh, and Jamie O’Brien winning 8 of 12 heats, while the visiting CT boys were just happy to make it back to the sand.

Here’s a few post comments that surfers told the SWELL team after their round 1 heats:

“Those were the worst beatings I’ve ever taken in a contest” -Ian Walsh
“Has anyone seen the other half of my board?” -Jamie O’Brien
“I was praying they would postpone the heats until the swell died down” -Kolohe Andino
“I got slapped around so hard, and had no idea which way I was paddling” -Bruce Irons

In Round 2 John John Florence continued his triple crown campaign scoring a perfect 10 and a 9.93 in round 3. But who other than Slater to nearly dash his lifelong hopes of a triple crown title in their quarter final face-off. From the beach it appeared the judges would be accused of another scoring scandal, but decide for yourself in this heat recap.

After losing to Slater, Michel Bourez had to make the finals to steal surfing’s second highest honor, but honorary Hawaiian Kieren Perrow weaved through backdoor to keep the crown in Hawaii with John John Florence.

Kieren earned his first elite victory after 20 years as a touring pro. Only a day earlier he was facing elimination from next year’s tour, but went on to beat Taj, Dorian, Gabriel Medina, Michel, and finally Parko, to become the 2011 Billabong Pipemasters Champion. This smiling 34 yr old Aussie is the surfer’s representative to the ASP, a respected big-wave charger, and a role model family-man.

Even Slater teared up as he announced the victory over the live webcast. Everyone was “over the moon”

Watch thrills and spills from the first day of firing surf.

Get your piece of Pipemasters history at SWELL

 

December 5th, 2011 | By | 1,361 Comments

Day 1: Jack Johnson Performs at Surfrider Awards in Waimea Bay

The SWELL team is out on Oahu’s North Shore to bring you the exciting events in the epicenter of  surf world. The first part of our “7 Days on 7 Mile Miracle” series features the Surfrider’s 9th Annual John Kelly Environmental Awards.

The ceremony and silent auction went down  in the Waimea Valley Pavilion, and the whole north shore community joined in to celebrate those responsible for protecting the coastal environment.  Attendees enjoyed a surprise performance by Jack Johnson, performing original songs about the harms of single-use plastic, holiday remixes, and his best selling hits.

Mark Cunningham, Peter Cole , and other legends recounted decades of hard fought battles to “keep the country, country” and they awarded  these supporters for maintaining an uncompromising defense of the coast. Do your part showing support with iconic Surfrider apparel here.

Lifetime Achievemnt Award: Cora Sanchez is the co-founder of the Oahu Chapter, and leads the ongoing fight against development.  She also made huge strides in ridding North Shore beaches of plastics  deposited by oceanic gyres from all over the world.

Environmentally Friendly Hawai‘i-Based Company Award: The Kona Brewing Company  promotes sustainable practices at all their facilities and is a long time supporter of Surfrider.   The company helps organize the Kona Brewers Festival, which raises money for educational, environmental and cultural organizations.  The State of Hawaii holds high eco-standards, and Kona leads the charge by using recycled building materials and installing solar  panels at their facilities.

Professional Surfer Award:  Kyle Thiermann created a five-part video series, Surfing for Change, to encourage individuals to change their life habits to help save the environment. Kyle’s video “Where Is Away? Solving Plastic Pollution in 4 Minutes” shows how wasteful and destructive single-use plastics are to the marine environment and encourages people to bring their own reusable bags and bottles.

Check back for day two on the North Shore, Featuring locals surfing in the Waimea River