Archive for the ‘EVENTS’ Category

June 11th, 2012 | By | 1,519 Comments

Get Buzzed with FYASKO Tonight

The dapper fellas at FYASKO are giving the gift of beer, bangs and buzzes with their monthly party in Newport Beach. If you are in the Orange County area, stop by the bridge level of South Coast Plaza for free coldies and $10 cuts. You won’t find a better deal in all of Orange County. Tell them SWELL sent you, for even better bro-deals on FYASKO swag.

Get some fresh clothes to go with that fresh new cut from FYASKO here

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
June 6th, 2012 | By | 4,184 Comments

Volcom Fiji Pro 2012

Volcom continues their “Destroy Boredom” campaign by bringing back the Tavarua event to the WCT. After political instability discontinued the Globe Fiji Pro in 2009, the tour was in desperate need for the perfection of pumping Cloudbreak and Restaurants.

As foretasted, the contest kicked off with solid 6-8 foot surf  and the world title race ensued with standouts like Slater, Julian and Media getting puked out of near perfect tubes, and Darkhorse Volcom wildcard Mitch Coleborn scoring a buzzer beater double-barrel. The Volcom Webcast keeps putting the fun in FUNction with their classic antics from Alex Grey, Chris Cote, Richard Woolcott and a whole sideshow of Volcom Entertainment.

Watch the live feed  to witness history at volcomfijipro.com, and enjoy the mind-blowing highlights below from the opening day of competition.

To commemorate the return of Tavi to the tour, Volcom created a signature high performance boardshort.The 4-way stretch fabric was tested and developed by Bruce Irons in hellish surf where flexible fabric was the difference between glory or agony. Get a dose of pure FUNction here.

May 24th, 2012 | By | 4,923 Comments

SWELL’s 13th Birthday Hook-Up and History

We’re “SWELLelebrating” our birthday this week, marking 13 years of the core-est catalog and online selections of surf/coastal gear and apparel. Since 1999, the style and loyalty of our beach-minded customers keeps us carrying more than 300 of the best brands, and we couldn’t be more stoked.

So, like a typical teenager we’re dragging out the party for week and demanding that all our friends get hooked up! We are giving you money back for every year of our existence, totaling an ultra-rare 13% off site-wide discount. Then, as the week progresses some surprise brands will announce some surf swag up for grabs.

Look back at SWELL’s surf heritage of what inspired over a decade of surf and style

May 1999: SWELL established original website
Feb: 2000: Moves to location in Orange County, Ca
Sept 2000: Acquires Surfline.com
Nov 2000: First catalogs hits homes
Apr 2001: SWELL XXL (Now Billabong XXL) awards record cash prize to Mike Parson’s 64ft wave
July 2001: Wins Webby awards for “Best Sports Website” beating ESPN.com
Oct 2002: Acquires Laguna Surf & Sport surf shops
Jan 2003: Expands assortment into all core brands: Volcom, Hurley, Quik

Nov: 2007: Named top 100 hot retail websites
Feb 2008: Move into 40,000sq ft facility in San Clemente, Ca
Aug: 2006: Awards 3rd annual $5K Larry “Flame” Moore photography grant to Todd Glasser
Jan 2009: Brand selection expands to small brands, eventually breaking 300
Nov 2009: SWELL launches Surfrider Foundation Online Store
Nov 2009: SWELL joins the Billabong family of brands and retailers
June 2010: Legendary Surf Photographer, Art Brewer becomes SWELL’s on-location photographer
Sept 2010: Employee Bill Laity makes Guinness Book for “Longest Continuous Surf Session”
Nov 2010: Jeff Divine contributes his north shore portfolio to the holiday catalog

SWELL was destined to be the world’s best online surf retailer, ever since our first catalog cover featured future 2x World Champion Mick Fanning at 16 yrs old. But it was only the beginning of our catalog eye-candy bound for soo many coffee tables and dorm-room walls.

Our culture of world class surf photography started when SURFING Mag editor Larry “Flame” Moore worked with SWELL/Surfline to add premier action sport media content to the best apparel assortment in the business. Since Flame’s passing, we continued the tradition of featuring renowned photographers to contribute their surf inspired visions in every catalog. Guest lensmen include: Jeff Hornbaker, Jason Naude,Tom Blake, Jeff Divine, Art Brewer and the finalists for the Follow the Light photography grant.

swell-covers

Don’t forget to redeem your 13% off your entire order with code: 13yrs at checkout, and check the promotions page for more birthday surprises.

May 16th, 2012 | By | 7,100 Comments

Battle of the Boardshorts: Rio Pro Brasil 2012

When the world tour came to the home of  “The Brazilian Airforce”, many expected the local young punters to air-reverse their way to a brazo-heavy final, but it was all Aussies and a Hawaiian into the Semis at the 2012 Billabong Rio Pro.  The precise tube riding and fine tuned gear of  these top ten ranked surfers continued to show why they are perennial title threats .

 Adrian “Ace” Buchan (World #8) came out firing in round one, taking out event favorite Gabriel Medina and progressive rookie Yadin Nicol. Ace relies on Hurley’s Phantom stretch technology for maximum stretch and lightweight performance when he unleashes  his combinations of  signature power hacks. This 60s Block Party style combines a rigid waistband with the 4-way stretch material that has made this patented Hurley technology the surf industry’s best boardshort for 4 years. Unfortunately Adrian fell to an in-form Jeremy Flores, but we look forward to his front-hand attack at Tavarua during next month’s Volcom Fiji Pro.  Get Ace’s style – Hurley.

ace buchan

Owen Wright (World #10)  was another Australian who smoked a local hero Raoni Montieri, and out-gunned past Brazil winner Taylor Knox.  Owen owes it to Rip Curl’s Mirage Flex technology for sticking those tricky vertical re-entries and stomping airs. For such a big guy, it’s important that Owen’s shorts offer minimal  resistance and weight in such a tricky beachbreak. Owen went down to quarter finalist Tiago Pires in a wonky, stormy and low scoring 3rd round affair.  Get this Rip Curl technology

owen wright

John John Florence (World #5) stole the show with buzzer beater barrels against Julian Wilson, and two no-grab 360 airs to win the final over current world #1 Joel Parkinson. John’s hot streak continues in his signature Epic Stretch trunks that contain elastane stretch fabric for his freakish abilities above and beneath the lip.  He has been wearing this lucky style ever since his historic run to become the youngest Triple Crown Champion in 2011. He’s another goofy-footer that is poised to place high in the upcoming Volcom Fiji Pro.  Get John John’s signature style here

john-john-florence

Parko  (World #1) surpassed the sidelined Slater in the rankings with his second place result.  Joel made it through four extremely close heats decided by only fractions of a point (0.4, 0.7, 1.3, 0.83) In a game of inches, Parko trusted the super-stretch panels of the Flux boarsdshort, and the good karma of this recycler series style. Get the Flux here

Watch the heat reviews here

Photos courtesy of the ASP