June 3rd, 2013 | By | 2,193 Comments

Design Your Lollli Bow Back!

Love all things Lolli…sand-covered ice cream cones, heart shaped shades and mermaids!? Then here’s your chance to be the designer. Tell us which Lolli Bow bottom you’d want to rock most, and we’ll make it!
Place your vote by leaving a comment below, or on our Facebook Page HERE.

Voting ends Friday, 6/7 at midnight.

Can’t wait for the newest bow bottom to get here? Check out some new favorites here: Lolli Swimwear

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
May 21st, 2013 | By | 2,023 Comments

14 Years of SWELL Style. We're SWELLebrating 14 Years Today!

SWELL turns 14 today! Born in Orange County, CA in 1999, SWELL set out to create an online source for the beach lifestyle – offering the very best from established surf brands, as well as a hand-picked selection of styles from up-and-coming surf and lifestyle brands. We’re celebrating 14 years of curating the the very best of surf and beach lifestyle goods with some surf, some savings, and snapshots from the SWELL community… (more…)

April 30th, 2013 | By | 2,489 Comments

It’s On. The SWELL Guest Blogger Contest


Are you living #theSWELLlife? Write on.
Seriously, write on, and share it with the SWELL Community. We’re searching for a new guest blogger to share their photography, style, art, philanthropic endeavors, travel or surf experiences, tips, or how-to’s on the blog. Pick a topic you love, and think the SWELL Community would love to hear about, and share it. Already a blogger? Then here’s your chance to give your blog a shout-out on the site.

How To Enter:
* Post an original photo and short blog post HERE
* Share your entry with friends: winner will be decided on, in part, by number of votes (the other part being creativity and relevance to the SWELL community).
* We’ll pick our favorite post (see judging criteria above) to become the next featured blogger during the month of June.

Bonus: in addition to some shameless self-promotion, you’ll receive 4 weekly blog spots and $400 in SWELL cash!

Contest ends May 31st.
Enter Here: Guest Blogger Contest

Need some inspiration? Check out a few of our current guest bloggers:
Taco Tuesday’s with Capt. Mateo
#SWELLivin with Rebekah

February 15th, 2013 | By | 1,032 Comments

Coachella Lineup Countdown: White Arrows

It’s the v-day edition of your band checklist, so psyche out to a solid LA band that will rock your chonies off.
White arrows band

Genre: Psycho-tropical and impressionistic soundscapes of many dreamy genres
Band Members: Mickey Church: Vocals, Frontman
Henry Church: Drums
J.P. Caballero: Guitar
Andrew Naeve: Keyboards and beats
Steven Vernet: Bass

Self Proclaimed: “We like it to be a total sensory overload, a lot of projections, a lot of strobes, haze and fog. Like a complete sensory takeover. We like people, for that hour, to have a complete uninterrupted experience and whatever happens, happens. Just to be in the moment.”

Latest album: Dry Land Is Not A Myth (2012)
Random facts:Mickey Church was born legally blind, but his vision was righted at age 11yrs. He then created his own college major at NYU about this phenom.

They do a buncha free shows up the Ca coast and yonder. follow the boys here

Must Hear Track: Get Gone


White Arrows Style: Hula shirts, Cat-eye sunnies, cloth snap-backs and retro boardies