Archive for the ‘CHECK IT’ Category

July 17th, 2013 | By | 3,365 Comments

Who Wore It | AMBSN Burger Shirt


Cult classic San Clemente Café meets New Wave Nostalgia with fresh-off-the-grill style from AMBSN. SWELL’s favorite San Clemente brand, and San Clemente’s favorite post-dawn-patrol grinds have a passion for patties, burgers and button-ups. The SC Cafe crew holds (above) down the joint wearing the all-over printed burger pattern, drop in after your next Trestles session and get the style here.




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June 3rd, 2013 | By | 922 Comments

It’s Here: The Summer ’13 Catalog

Your Summer ’13 Style Guide Has Arrived.
It’s Here! Summer has arrived, bringing with it some unexpected Americana, Aloha, and all-around sun-filled style. Expect South of the Boarder prints and plenty of vacation inspiration. Get outside and celebrate the sunshine…in style. Flip through the pages for our favorite styles to start out the season with.
Shop the digital edition here: SWELL Summer ’13 Catalog

#theSWELLlife: take a photo with your SWELL catalog and upload it to Instagram with the tag #theSWELLlife. We’ll re-post our favorite picks. Check out a few of our favorite theSWELLlife photos:
theswelllife copy

WATCH: Behind the scenes at the Summer ’13 photoshoot…

May 4th, 2013 | By | 95 Comments

Billabong XXL Awards 2013


2013 Billabong XXL Global Surf Awards
XXL Ride Of The Year: Shane Dorian (Jaws)
Pacifico Paddle Champion: Shawn Dollar (Cortes Banks)
Biggest Wave Champion: Shawn Dollar (Cortes Banks)
Pacifico Tube Champion: Shane Dorian (Jaws)
Men’s Overall Performance: Greg Long
Women’s Overall Performance: Keala Kennelly
Wipeout Champion: Chris Shanahan (The Right in WA)


April 4th, 2013 | By | 1,912 Comments

Surfing Power Couple: Ola & MBW

She’s The Face of Roxy Surfing, and he’s perfect-10 scoring Triple Crown contender. Ola Elogram and Monyca Bryne Wickey are engaged and continue to make the Hana Coast of Maui proud.

monyca bryne wickey

The two grew up next door to each other and started dating 8 years ago when both of their pro surfing careers took off. They train, travel, and can be seen partying with fellow power couple Laura Enever & Granger Larsen. Follow the soon to be married Hawaiians @MonycaBW @OlaEleogram

Monyca is a fitness and fashion guru for Roxy’s web series and is credited for progressing womens surfing in the film Leave A Message

See all the Roxy Styles from MBW and her bestie Kelia Moniz’s trip here

Ola is a WQS journey-man touring mostly sponsorless, but is known to ride SUPERbrand boards in mental edits like this.