Archive for the ‘CHECK IT’ Category

June 3rd, 2013 | By | 768 Comments

It’s Here: The Summer ’13 Catalog

catalog-womens
Your Summer ’13 Style Guide Has Arrived.
It’s Here! Summer has arrived, bringing with it some unexpected Americana, Aloha, and all-around sun-filled style. Expect South of the Boarder prints and plenty of vacation inspiration. Get outside and celebrate the sunshine…in style. Flip through the pages for our favorite styles to start out the season with.
Shop the digital edition here: SWELL Summer ’13 Catalog

#theSWELLlife: take a photo with your SWELL catalog and upload it to Instagram with the tag #theSWELLlife. We’ll re-post our favorite picks. Check out a few of our favorite theSWELLlife photos:
theswelllife copy

WATCH: Behind the scenes at the Summer ’13 photoshoot…

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
April 4th, 2013 | By | 1,472 Comments

Surfing Power Couple: Ola & MBW

She’s The Face of Roxy Surfing, and he’s perfect-10 scoring Triple Crown contender. Ola Elogram and Monyca Bryne Wickey are engaged and continue to make the Hana Coast of Maui proud.

monyca bryne wickey

The two grew up next door to each other and started dating 8 years ago when both of their pro surfing careers took off. They train, travel, and can be seen partying with fellow power couple Laura Enever & Granger Larsen. Follow the soon to be married Hawaiians @MonycaBW @OlaEleogram

Monyca is a fitness and fashion guru for Roxy’s web series and is credited for progressing womens surfing in the film Leave A Message

See all the Roxy Styles from MBW and her bestie Kelia Moniz’s trip here

Ola is a WQS journey-man touring mostly sponsorless, but is known to ride SUPERbrand boards in mental edits like this.

January 23rd, 2013 | By | 2,307 Comments

Featured Photographer: Sarah Lee Underwater Photography Tips + Win It from Photographer Sarah Lee

If you’ve been on the site lately (or seen the October ’12 Follow the Light Catalog), you’ve undoubtedly noticed the mermaid-esque photos from Sarah Lee. Glued to camera viewfinders, DaFins, and the sea. Aiming to make photos to capture and accentuate the beauty in her surroundings, her photos bring a fresh element of minimalism – of pure, youthful stoke – to surf photography.

Wish you could capture underwater scenes like Sarah? Yeah, us too. So after equipping ourselves with waterproof iPhone cases, we’ve turned to the expert at underwater/beach photography. Read on for tips from Sarah Lee, plus details on how you can WIN this beautiful print…

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December 18th, 2012 | By | 1,416 Comments

Parko’s World Title -By the Numbers

In the biggest feel-good win in years, Joel Parkinson puts on a spectacular display of competitive flair to capture his first world title. Parko was the biggest threat to Ke11y’s 12th crown, and they had the entire surfing world on the edge of their towels at the Billabong Pipemasters in Memory of Andy Irons.

Enjoy the memorable recap of his run at the ASP World Title.

Parko’s 12-year title campaign saw more ups than downs, but the stats show he really earned it.

6: # of boards Parko broke at Pipe this winter
31: # of Stitches in his foot from his Snapper fin gash
22: # of Parko Signature Styles on SWELL
40,000: Bar-tab charged after Parko won the Quik Pro (Turns out they added an extra “0″ to 4K)
3689: # of #GOPARKO tags on Instagram
67.34: Career Heat Winning %
16,400: # of people talking about Parko on Facebook
7.57: Avg Wave score in 2012
4: # of Years he was runner up for the world title.