Archive for the ‘CHECK IT’ Category

October 29th, 2013 | By | 1,240 Comments

Beer-30 with Imperial Motion

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Our friends at Imperial Motion just cruised by SWELL HQ to share an Oktoberfest treat to toast another sick delivery of their goods. They brewed the lager at their headquarters in Tacoma, Washington and named it after the mantra under which they established Imperial Motion – “The Underachiever.”

Big core-score points to IM for making the rounds delivering surprise coldies to SWELL and other shops in need of an impromptu beer-30. Check out the best of the Pacific Northwest styles.imperial_style (more…)

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October 17th, 2013 | By | 1,299 Comments

DIY: Boot Socks

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So you scored a pair of the most perfecto boots in history. No? Get to gettin’ some freshies here. Agreed? Then it’s time to accessorize. With boot socks that is. ‘Tis the season to trim out your boots. Get the most out of your pair with this easy DIY for killer boot socks, using the sleeves of an old sweater. Read on for the simply how-to….
(Pictured: Angie Sweater / Steve Madden Back Zip Boots) (more…)

October 9th, 2013 | By | 1,732 Comments

Shapers Shed | Alaia Surfboards Jon Wegener Takes Us in His SD Shaping Bay for a Wood Board Building Lesson

Why Ride Alaias:
-  Alaias are such low-friction boards, you can ride with effortless speed.  In other words, they fly.
-  Riding finless gives you a slide, and a feeling that you can’t get riding traditional boards.
-  Your wave selection improves, because you really need to pick the right ones.  Paddling for the wrong waves means burning valuable energy. (more…)
October 2nd, 2013 | By | 1,381 Comments

Wetsuit Buyers Guide

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Picking a new wetty doesn’t just affect your wallet, it can change the course of your surfing style… and even your health.  Here’s our picks to suit your style, and our favorite InstaSurfers showing off their rubber. (more…)