Archive for the ‘CHECK IT’ Category

October 31st, 2013 | By | 331 Comments

#SWELLivin

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Be a sunset watcher.

Once, I was traveling in the Greek Isles and was staying at a hostel. I realized it was almost sunset time, and something in my DNA said, “hey you’d better figure out a way to go watch it.” Everyone else was partying, eating, or hanging out in the common room, but I found my way to the roof and watched one of the most spectacular sunsets during my time there. There were two other people on the roof:  an employee at the hostel, and another traveler (I think from the Czech Republic or something). The employee turned to us two lone travelers, and told me something I still haven’t forgotten: “You are either a person who watches sunsets, or you aren’t. I’m so glad that you made the effort.”  It was in a thick Australian accent too. ‘Twas quite poetic. (more…)

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October 29th, 2013 | By | 497 Comments

Beer-30 with Imperial Motion

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Our friends at Imperial Motion just cruised by SWELL HQ to share an Oktoberfest treat to toast another sick delivery of their goods. They brewed the lager at their headquarters in Tacoma, Washington and named it after the mantra under which they established Imperial Motion – “The Underachiever.”

Big core-score points to IM for making the rounds delivering surprise coldies to SWELL and other shops in need of an impromptu beer-30. Check out the best of the Pacific Northwest styles.imperial_style (more…)

October 17th, 2013 | By | 235 Comments

DIY: Boot Socks

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So you scored a pair of the most perfecto boots in history. No? Get to gettin’ some freshies here. Agreed? Then it’s time to accessorize. With boot socks that is. ‘Tis the season to trim out your boots. Get the most out of your pair with this easy DIY for killer boot socks, using the sleeves of an old sweater. Read on for the simply how-to….
(Pictured: Angie Sweater / Steve Madden Back Zip Boots) (more…)

October 9th, 2013 | By | 766 Comments

Shapers Shed | Alaia Surfboards Jon Wegener Takes Us in His SD Shaping Bay for a Wood Board Building Lesson

Why Ride Alaias:
-  Alaias are such low-friction boards, you can ride with effortless speed.  In other words, they fly.
-  Riding finless gives you a slide, and a feeling that you can’t get riding traditional boards.
-  Your wave selection improves, because you really need to pick the right ones.  Paddling for the wrong waves means burning valuable energy. (more…)