Archive for the ‘CHECK IT’ Category

June 25th, 2014 | By | 69 Comments

Behind the Lens: Matt O’Brien Meet the Man Capturing the Lighter Side of the Laguna Beach Surf Scene

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Where is your favorite kinda spot to shoot?
Matt: Funky waves are my favorite, slabs with siders preferable, they always (more…)

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June 7th, 2014 | By | 823 Comments

Sublimated Style Gallery Worthy Graphics

Getting tired of seeing bold type face prints with sayings like “SWAG” or “BALL SO HARD” slathered all over them? Then check the stories on these sublimate printed tanks, as seen in SWELL’s June Catalog. We spoke with some of the brands behind these awesome Photo-Graphic styles from Matix and Reef.

Matix “Lazy Days” Tank With Featured Photographer Drew Martin

matix tanks at swell.com

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May 1st, 2014 | By | 143 Comments

#SWELLivin

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Ok, think about it for a minute: how freaking amazing do you feel when you are at the beach? I don’t need to go into detail, just close your eyes and think about it. You feel relaxed, amazing, vibrant, healthy, carefree, and usually the only thing you are worried about is if you are getting burned or not (sunscreen to the rescue). (more…)

April 20th, 2014 | By | 10 Comments

Slice Of Life | Meet Winifred, the Pinniped! Guest Series by Stephanie Schechter

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After class on Thursday, April 3, 2014, the waves were pretty flat, so I went for a paddle at Campus Point, not expecting the experience of a lifetime. I was just cruising, paddling and catching some baby waves when this California Sea Lion pup decided to come say hello! I first noticed her swimming along, and took a couple pictures, feeling lucky to be able to see such a beautiful creature in its natural habitat. When she came up to the nose of my board, I was surprised that she was so brave. The moment she clambered aboard, my mind was blown! I knew she must have been unwell, because she was quite a young pup to be away from her mother, but she didn’t seem injured or sick! I coaxed her back into the water but she hopped right back onto my board, cuddling and nuzzling up to me, as if I was her mother. A young boy and his father saw me, and paddled out. They too were excited, and the boy even asked me, “are you a mermaid?!” They were also kind enough to use my camera to take a picture of me with the pup (my selfie attempts weren’t working out so well)! When the young boy paddled up to my board, approaching the pup, she growled at him, and waddled over to me for safety. The boy and his father went in to look for help, but no one of authority was around!
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