Archive for the ‘CHECK IT’ Category

March 8th, 2012 | By | 3,174 Comments

SWELL’s Male Models Rip Harder than You!

Element Rider Chad Tim Tim 

“Who’s that Guy?!” That’s probably what a lot of you ask when stumbling across the male models our website.  While our female models are professional, magazine-cover-worthy models, most of the guys featured on our site and catalog are team riders for the respective brands.

Why do we use team riders as models?

Technically we could put our clothes on a Derek Zoolander or Fabio type model, but unlike a lot of big chains out there, we like to stay true to our roots and photo our clothes on the real brand ambassadors.

Whether you recognize the riders or not, these are the guys out there in the lineup and on the streets actually wearing & using the clothes/gear we sell. These are the guys battling it out in the contests and pushing the limits of their respective sports, not doing crunches in front of a mirror and perfecting their signature Blue Steel poses.

Sure we get a lot of funny bloopers and unusable photos, but by hiring the team guys for our shoots, we help keep it in the industry and support many up and coming and often underappreciated athletes.

With that said check our first “Who’s That Guy?!” video from our Spring 2012 shoot:

So how do you become a male model for SWELL? You’ve gotta rip!

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March 7th, 2012 | By | 1,882 Comments

Win it Wednesday: Ambig Fish Fry Tank and Two Tees

This week Bill is on a tour through the badlands for our Win it Wednesday Teaser. Here, he and Lalo give us the lowdown on the Ambig clothing Sweeps straight from the Burning Man music festival.

Here’s How To Enter this weeks Win it Wednesday:
1. Fill out the entry form: http://woobox.com/54xg92
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

<- Click Here to Check out AMBIG on SWELL ->

<- Click Here to Check Out our Full Win it Wednesday Playlist ->

March 1st, 2012 | By | 2,272 Comments

iPhone App Tracks Great White Sharks

You know that adage about keeping your friends close and your enemies closer? Well now, if you are not so fond of great whites, you can keep an eye on where these notorious fishes are headed.

 

A new app for the iPhone (& iPad) tracks a group of about 12 great whites tagged off the coast of Northern California & Baja. The app, Expedition Great White, was made in conjunction with the popular Nat Geo show with the same name and the SD based Marine Conservation Science Institute to let the public track the migration pattern of these often misunderstood creatures.

For the $3.99 you can see where these predators are heading and gain a general idea of when the bulk of them will return to your coast. The app lets you receive the same, real-time tracking info as the research scientists and also serves up a bunch of other interesting features such as videos, pictures, and fun facts about the sharks.


Tall Tails from a great white shark researcher

Picture from Previous SWELL article “Tall Tails From a Great White Shark Researcher”

 

For those who are already particularly squeamish about Jaws in the lineup, the app also maps out info on all reported shark attacks up and down the western US coast (and parts of Australia). While this app is intended for entertainment purposes only, I can already imagine folks frantically scoping out the virtual waters prior to their scheduled surf lesson.

Check it out at: http://www.expeditionwhiteshark.com/

What are your thoughts on such an app?

February 23rd, 2012 | By | 4,118 Comments

Quik Pro Preview & Join SWELL’s Fantasy Surfer League

The Dream Tour starts a new season this week at the Quiksilver Pro Gold Coast, and the ASP Board of Directors once again ratified tour qualifications and personal conduct regulations.  Pay close attention because your fantasy surfer team could live or die by the new rules… and in the SWELL fantasy league the losers pay their dues

Before we begin speculating about the craziness about to unfold on the goldy, where’s how the new regulations will affect this year’s World Championship Tour:

  1. Random Drug and Alcohol Testing -High paying corporate sponsors means high expectations for surfers not to show up high
  2. No Mid-Year Cut – Could it be true…Bobby Martinez’s vulgar rants actually made a difference?
  3. 1 yr vs 52 week rolling qualifying point total -This one actually benefits Nate Yeomans (opposed to rule #2)

With most surfers approving the new ASP rules (Wilco must have been “out to brunch”) the stage is set to kick off the season at head-high Snapper Rocks on Saturday morning. Like every year, nobody knows how committed Kelly is to a full year on tour but his first event results always tells us if he’s more interested in chasing swells or titles. Check out the gear Slater uses here.

Other storylines evolving in the twelve day boardriding festival are: the participation of free surfing freak Dane Reynolds who claims he is “Blown talent and would rather sit at home and play with crayons and ride f*cked up boards“, the one year anniversary of women’s high-performance surfing arriving on the world stage, and Wolfmother performing for the crazed Aussies occupying Coolangatta.

For those of you familiar with online fantasy sports, Fantasy Surfers follows the same best team wins format… SWELL’s league doesn’t. While all SWELL fantasy players meticulously factor every element in drafting surfers, top scoring teams merely get bragging rights. It is the losing team who must endure humiliating hazes. Punishments a cruel as 24hrs with a U-Lock for bikes, locked around the neck were dealt last year. See the video recap of the loser.

If you’d like to join SWELL’s fantasy surfer league, sign up here, and we will award savvy surf fans, while you get to watch us punish eachother for losing here in San Clemente. Each event prize ranges from $25 in SWELL product, to bigger gear jackpots.

For tips on building the a solid fantasy squad, read SWELL’s Fantasy Surfer Semi-gnar here. No Cheating.