Archive for the ‘CHECK IT’ Category

March 8th, 2012 | By | 1,387 Comments

St. Patrick’s Day Apparel Collection

Don’t get yourself in a pinch this St. Patrick’s day, pick up all your green goods from SWELL and enjoy FREE SHIPPING for the entire month of March. We’ve stocked up on green garments in preparation for our last St. Patty’s Day…according to the Mayans. Either way, party like you’re in Dublin, and sport that Galic look like it’s going out of style.

Here’s some sample looks you can throw together whether you’re going for the head-to-toe look, or just trying to avoid getting pinched. See SWELL’s “Bring Your Green” department here.

We stocked up with dozens of different styles in preparation for the big day. Cheap tees, pricer polos, tanks and trunks for day-parties, and all the accessories. Start assembling your best look to toast ole St. Patrick. But hurry, before other festive SWELL shoppers snag the best styles like O’Neill’s Dublin Tee

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 8th, 2012 | By | 3,626 Comments

SWELL’s Male Models Rip Harder than You!

Element Rider Chad Tim Tim 

“Who’s that Guy?!” That’s probably what a lot of you ask when stumbling across the male models our website.  While our female models are professional, magazine-cover-worthy models, most of the guys featured on our site and catalog are team riders for the respective brands.

Why do we use team riders as models?

Technically we could put our clothes on a Derek Zoolander or Fabio type model, but unlike a lot of big chains out there, we like to stay true to our roots and photo our clothes on the real brand ambassadors.

Whether you recognize the riders or not, these are the guys out there in the lineup and on the streets actually wearing & using the clothes/gear we sell. These are the guys battling it out in the contests and pushing the limits of their respective sports, not doing crunches in front of a mirror and perfecting their signature Blue Steel poses.

Sure we get a lot of funny bloopers and unusable photos, but by hiring the team guys for our shoots, we help keep it in the industry and support many up and coming and often underappreciated athletes.

With that said check our first “Who’s That Guy?!” video from our Spring 2012 shoot:

So how do you become a male model for SWELL? You’ve gotta rip!

March 7th, 2012 | By | 2,227 Comments

Win it Wednesday: Ambig Fish Fry Tank and Two Tees

This week Bill is on a tour through the badlands for our Win it Wednesday Teaser. Here, he and Lalo give us the lowdown on the Ambig clothing Sweeps straight from the Burning Man music festival.

Here’s How To Enter this weeks Win it Wednesday:
1. Fill out the entry form:
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

<- Click Here to Check out AMBIG on SWELL ->

<- Click Here to Check Out our Full Win it Wednesday Playlist ->

March 1st, 2012 | By | 2,469 Comments

iPhone App Tracks Great White Sharks

You know that adage about keeping your friends close and your enemies closer? Well now, if you are not so fond of great whites, you can keep an eye on where these notorious fishes are headed.


A new app for the iPhone (& iPad) tracks a group of about 12 great whites tagged off the coast of Northern California & Baja. The app, Expedition Great White, was made in conjunction with the popular Nat Geo show with the same name and the SD based Marine Conservation Science Institute to let the public track the migration pattern of these often misunderstood creatures.

For the $3.99 you can see where these predators are heading and gain a general idea of when the bulk of them will return to your coast. The app lets you receive the same, real-time tracking info as the research scientists and also serves up a bunch of other interesting features such as videos, pictures, and fun facts about the sharks.

Tall Tails from a great white shark researcher

Picture from Previous SWELL article “Tall Tails From a Great White Shark Researcher”


For those who are already particularly squeamish about Jaws in the lineup, the app also maps out info on all reported shark attacks up and down the western US coast (and parts of Australia). While this app is intended for entertainment purposes only, I can already imagine folks frantically scoping out the virtual waters prior to their scheduled surf lesson.

Check it out at:

What are your thoughts on such an app?