Archive for the ‘CHECK IT’ Category

April 3rd, 2012 | By | 645 Comments

Win it Wednesday: Electric Captain Ahab Sunglasses + Footage from the Launch Party

Electric debuted Mark Healey’s new Captain Ahab signature shades with a rager aboard the Dana Pride fishing vessel. Check out some footage from the festivities and then sign up tomorrow for a chance to win a pair of Mark Healy’s glasses.

For more pics and info on the Boat Party Click here

To Enter:
1. Fill out the entry form:
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 27th, 2012 | By | 3,184 Comments

How to Body Surf: Equipment and Techniques

Forgot to bring your board to the beach? Want to body surf like Cunningham? Here are some tips that will get you out there and dropping in like the pros. This article won’t teach how to swim, so use your common sense and know your limits at the beach.

Why body surf?

- Experience the wave in a more natural way
- Good skill for when you snap your leash
- It’s just darn fun


Fins: Good fins are crucial for bodysurfing. A solid pair of fins will give you that extra propulsion to match the speed of a wave and race down the line.

You will want a surf fin (aka swim fin), NOT a diving fin. What’s the difference? A surf fin has an open heel and does not look like a shoe at the back. If you are trying to body surf with dive fins, water will fill up the shoe pocket and easily rip them off your feet when you get pounded by a wave.

A great fin for body surfing is the DaFin Swim Fin. This is the fin used by lifeguards on the North Shore and waterman up and down the coast. It features soft foots pockets that are easy on your feet and are not foot specific. That means you won’t have to look at your feet or fumble with right and left fins when you are putting them on in a hurry.

March 8th, 2012 | By | 1,387 Comments

St. Patrick’s Day Apparel Collection

Don’t get yourself in a pinch this St. Patrick’s day, pick up all your green goods from SWELL and enjoy FREE SHIPPING for the entire month of March. We’ve stocked up on green garments in preparation for our last St. Patty’s Day…according to the Mayans. Either way, party like you’re in Dublin, and sport that Galic look like it’s going out of style.

Here’s some sample looks you can throw together whether you’re going for the head-to-toe look, or just trying to avoid getting pinched. See SWELL’s “Bring Your Green” department here.

We stocked up with dozens of different styles in preparation for the big day. Cheap tees, pricer polos, tanks and trunks for day-parties, and all the accessories. Start assembling your best look to toast ole St. Patrick. But hurry, before other festive SWELL shoppers snag the best styles like O’Neill’s Dublin Tee

March 8th, 2012 | By | 5,864 Comments

SWELL’s Male Models Rip Harder than You!

Element Rider Chad Tim Tim 

“Who’s that Guy?!” That’s probably what a lot of you ask when stumbling across the male models our website.  While our female models are professional, magazine-cover-worthy models, most of the guys featured on our site and catalog are team riders for the respective brands.

Why do we use team riders as models?

Technically we could put our clothes on a Derek Zoolander or Fabio type model, but unlike a lot of big chains out there, we like to stay true to our roots and photo our clothes on the real brand ambassadors.

Whether you recognize the riders or not, these are the guys out there in the lineup and on the streets actually wearing & using the clothes/gear we sell. These are the guys battling it out in the contests and pushing the limits of their respective sports, not doing crunches in front of a mirror and perfecting their signature Blue Steel poses.

Sure we get a lot of funny bloopers and unusable photos, but by hiring the team guys for our shoots, we help keep it in the industry and support many up and coming and often underappreciated athletes.

With that said check our first “Who’s That Guy?!” video from our Spring 2012 shoot:

So how do you become a male model for SWELL? You’ve gotta rip!