Archive for the ‘CHECK IT’ Category

May 31st, 2012 | By | 3,605 Comments

Recycling the Reef. How to get the most out of your FREE Miss Reef 2012 Calendar

It’s those 3 little words every man wants to hear….FREE. REEF. CALENDARS.
How do you get your mitts off your keyboard and onto one of these? We’re giving one out with EVERY mens Reef footwear and clothing purchase. (Get yours HERE)

We know it’s May….but waste not! Here’s a few ways we’ve re-used, recycled and reclaimed January – April’s delightful derrières. Innovative? Not in the least. But never-the-less useful, and quite possibly, an entertaining enterprise.


BEST GIT WRAP EVER:
The ever-popular way to extend the life of your Reef Calendar.

SURFBOARD ART:
Get a surfboard ding repair kit and glass it on there- immortalizing the month of March.

 


POSTCARDS:
Add some glue and white paper to the back.

 


CUBICLE WALL-PAPER:
Creep-ify your (or  your friend’s) cubicle

 


“SORRY” STATIONARY:
Cut, write, repeat. No one can get mad at that! *Results may vary.

 


COASTERS:
Cardboard + square image = coaster.

Have any genius ideas on how to keep your Reef calendar from hitting the trash can this December? Share away.

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May 29th, 2012 | By | 5,053 Comments

Poler – The Nap Sack: A Sleeping Bag Jacket

Take your girlfriend’s snuggie, cut off the sleeves, man it up a bit and you’ve got yourself the Nap Sack from Poler.

This part sleeping bag, part puff jacket hoodie serves as both an apparel accessory and an impromptu sleeping ararngement. Friends will be jealous, significant others will be bummed, but you will be nice and cozy when-and-wherever you decide to pass out.

Here’s how it works:

Roll up the bottom, zip open the arm holes and you’ve got yourself a super warm and comfy puff hoodie complete with a front zipper and ipod compatible chest pocket. Use it as a changing robe or use is as a couch/campfire companion!

When you are tired, pull in your extremities, zip/cinch yourself up and voila! You’re snug as a bug down to 50 ° F. No more climbing out of your sleeping bag to check the surf or losing your warmth when nature calls!

When not in use, the Nap Sack rolls up into a convenient little bag that stores easily in your truck or pack making it a crucial item for the space-conscious wanderer. Take it with you backpacking or keep it close by when couch-surfing.

About the Brand: Poler

Born in Portland Oregon where the beards grow and the PBR flows, Poler Camping Stuff brings us a colorful assortment of high quality –well.. stuff! Check out the Magic Tarpit that’s half-poncho, half-tarp, part-makeshift-shelter, half hybrid camouflage as well as the other pioneer worthy soft goods from Poler.

April 6th, 2012 | By | 4,388 Comments

Meet the Models – Natazha @ Summer 2012 In Studio Shoot

We sat down with SWELL’s newest model Natazha and asked her a couple of questions at our most recent in studio shoot. She told us a little bit about herself including her favorite brands, activities and even the strangest thing she’s ever modeled. Whether this beach girl is modeling in the States or relaxing back at her Surf/Yoga retreat in Costa Rica, you’ll always find her with a big smile that lights up the room. Check out the video above or click the link below to see our full Meet the Models playlist!

Meet Our Models: http://bit.ly/I7sr84

April 5th, 2012 | By | 6,013 Comments

The Beater is Back and Ready for Summer!

Beaters are back and better than ever! After being out of stock for nearly 6 months the guys at Catch Surf just unleashed their best boards yet with updated colors, an unbelievable strong new stringer system, and now a new twin fin option. These boards will transform your average day at the beach into an epic tale of radness. Check out the fresh new Beater models here or grab yourself one of their super soft tees here at SWELL.

2012 Catch Surf Beaters

Never heard of a Beater?

The Beater is the ultimate, all-purpose shred stick perfect for groms, geezers and anyone in between. You can surf them, skim them, ride them like a boogie board, or even tow them behind a boat. This is a necessary tool to everyone’s quiver, no matter what your skill level or riding preference!

These custom shaped, foam boards were originally created to beat the dreaded summertime black ball zones in Southern California. When summer would hit and the Southern Hemi would chun out its typical, long period south swells, many surfers were left on the shore frothing and unable to surf some of the area’s best breaks. That’s when the masterminds at Catch Surf put their heads together to produce the world’s most versatile and shred-worthy foam board: The Beater. Now, many south swells and countless sessions later, the Catch Surf crew and team riders have perfected their most durable and high-performance boards yet with the new 2012 models.

2012 Beaters: Best Beaters Yet!

A big update to the 2012 Beaters is the inner maple-ply, dual stringer system. This ingenious design gives the boards an unmatched level of stiffness for greater durability and added performance.

Here Beater madman Johnny Redmond highlights both advantages of the enhanced stringer system in the new 2012 boards.

Twin Fin Model: New to the Lineup

Twin Fin Catch Surf Beater

Now the beater is available in a twin fin option perfect surfers a little less comfortable riding a single fin and wanting a bit more hold than a finless board. With the Twin Fin Model you can draw out your bottom turns and shred your local beachie like never before!

Want to upgrade your board? You can always get your self a couple of Beater Fin Kits and customize the fin set up to your liking.

Make sure to check out the other great Catch Surf Accessories including the Beater board bag, tees, and even Catch Surf’s very own body boards and fins. These boards are on every little gremmies xmas list this year so make sure to grab one before they sell out!

Remember folks, when the black ball’s got you down JUST BEAT IT!