Archive for the ‘CHECK IT’ Category

November 1st, 2007 | By | 1,209 Comments




The benefits of working for the world’s premiere online surf retailer are, as you would expect, vast and never ending. But one of the best perks by far is getting to work with the best photographers and artists in the business. The images above and below provide a before-and-after of sorts. The “before” being the original photo as we received it, with the “after” being our catalog cover once our art directors perfect it for our purposes. In the series above, the shot was taken by Jeff Hornbaker during a massive swell in Tahiti. As stunning as the original photo is, it becomes even more impressive when we tightened the shot to reveal that the lone surfer is actually a girl.



As a personal favorite, we have Brian Nevins‘ vision of three journeymen traveling through beautiful parts unknown, somewhere in New Hampshire. We received so many questions surrounding this shot regarding the location, the break, the distance they had walked, and whether the shot was staged. We decided it was best to just let it speak for itself.



Photographer DJ Struntz didn’t receive his first camera until his high school graduation. In fact, he hadn’t even considered pursuing photography until well after he earned his Masters in Biology from UNC Wilmington. However, a chance surf / photo trip to Pascuales, Mexico in 2002 changed all that. How lucky for us. This shot features Puerto Escondido at it’s finest, and we’re not kidding when we say our bags were packed five seconds after this came across our desk.

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October 31st, 2007 | By | 4,200 Comments




We want to give a big ‘atta-boy to our friends at RVCA for this week’s launch of their first retail store. While we would have been happier if it had been in our hood rather than in San Francisco, we’ve heard word that similar stores are opening in LA, Sydney, NYC and Tokyo. In addition to apparel, the venue will also feature the talents of their Artists Network Program (ANP), and will also sell an assortment of books, music and DVD’s curated by the LA based Family. Who knew Mork was such a fan?

October 29th, 2007 | By | 4,256 Comments



When it comes to sustainable living, apparently no one cares as much as House of Chanel. Just in time for the holidays, Uncle Karl and co. have launched a highly coveted 8-speed bicycle, complete with the trademark quilting and double-C logo at the leather seat and functional side bag. As part of their Spring 2008 offering, the bike was created to pay homage to CoCo Chanel’s intense love of sport. Weighing in at 36 pounds, and a tidy $12,000+, this limited edition accessory makes for a sensational stocking stuffer. Don’t even consider yourself a real OC’er if you don’t get one of these between your legs.

October 28th, 2007 | By | 2,632 Comments



“Stay analog Ponyboy. Stay analog.” In this troubled digital age, it does a weary heart good to know there’s a group out there who’s mission is to document our world through kinder, gentler means. Boasting more that a million members world wide, The Lomographic Society International is dedicated to building the largest snapshot portrait of everyday world events, thereby “revolutionizing picture communication.” Insomuch, they have recently introduced two custom, limited edition White Stripes cameras: The JACK Holga and the MEG Diana. Both known for their “serendipitous imperfections and cinematic qualities,” the cameras follow the band’s red and white color schemes and even boast a peppermint swirl on the advance dials. Due to a frenzy of interest and the collectible nature of the cameras, LSI asks that purchases be limited to only one per person. Which of course begs the question, “If we take a picture, will it last longer?”