Archive for the ‘CHECK IT’ Category

October 29th, 2007 | By | 4,116 Comments



When it comes to sustainable living, apparently no one cares as much as House of Chanel. Just in time for the holidays, Uncle Karl and co. have launched a highly coveted 8-speed bicycle, complete with the trademark quilting and double-C logo at the leather seat and functional side bag. As part of their Spring 2008 offering, the bike was created to pay homage to CoCo Chanel’s intense love of sport. Weighing in at 36 pounds, and a tidy $12,000+, this limited edition accessory makes for a sensational stocking stuffer. Don’t even consider yourself a real OC’er if you don’t get one of these between your legs.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
October 28th, 2007 | By | 2,104 Comments



“Stay analog Ponyboy. Stay analog.” In this troubled digital age, it does a weary heart good to know there’s a group out there who’s mission is to document our world through kinder, gentler means. Boasting more that a million members world wide, The Lomographic Society International is dedicated to building the largest snapshot portrait of everyday world events, thereby “revolutionizing picture communication.” Insomuch, they have recently introduced two custom, limited edition White Stripes cameras: The JACK Holga and the MEG Diana. Both known for their “serendipitous imperfections and cinematic qualities,” the cameras follow the band’s red and white color schemes and even boast a peppermint swirl on the advance dials. Due to a frenzy of interest and the collectible nature of the cameras, LSI asks that purchases be limited to only one per person. Which of course begs the question, “If we take a picture, will it last longer?”

October 26th, 2007 | By | 1,021 Comments



Stop us if you’ve heard this one. During the 2002 World Cup, a group of NYC friends, designers, photographers, filmakers, artists and skaters came up with the idea to do something just for the sake of doing something (gasp!). And so came the birth of the Chinatown Soccer Club, a semi-organized soccer league that meets year round to play friendly games of six-on-six. Since their creation, CSC has derived enough interest to grab Adidas as a sponsor, develop a full line of t-shirts, hoodies and scarves, and become the darlings of every uber hip and underground publication across the country. We recently checked out their many posts on and were blown away by this classic clip of the legendary Diego entertaining the crowd during a warm-up session. We’d be lying if we said we didn’t get a little misty.

October 25th, 2007 | By | 986 Comments


The Southern California wildfires have completely changed the landscape of our coastal towns. The following series was shot on October 23 & 24 at San Elijo State Beach, located at Cardiff By the Sea in North County Coastal San Diego. While the fires were roughly 15 miles due east from where these photos were taken, the smoke and ash were toxic enough to keep most indoors. Thankfully, photographer Michael Nutt is not most people. In stark contrast to the devestation that lay just over the hills, these stunning images bare a permanent reminder of Mother Nature’s viole(n)t tendencies.