Brrrrrrrrr! There were so many adjectives that came to mind when Ted Grambeau sent us this photo from Iceland. Crazy, compelling, nuts, sick, mental, icy… Seriously, we get brain-freeze every time we look at it. Take a closer look for yourself when this latest catalog cover hits your mailbox sometime this week.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
Archive for the ‘CHECK IT’ Category
With the hundreds of fan letters and emails we sift through everyday, there are a handful of questions that are constantly repeated. “Why are you so rad” and “Who gets to walk the models and clean-up their cages” are the most popular, as well as, “What do you do with the clothes and gear that are returned?” (more…)
Rosie, Rosie, Rosie. We can remember the exact moment we first saw you. It was a warm day, Lamb of God was on the iPod, and Surfline was on the screen. It had been a boring morning up until then, but as we reached for the Hurley Spring ’08 catalog from the teetering pile on our desk, there you were. Our life hasn’t been the same since. You were all smiles and squeaky clean, posed in some cheerleader stunt jump we hadn’t seen since junior high (not that we would hold the against you). It was like watching Saved By The Bell again for the first time. So you can imagine how overjoyed we were to see that Hurley had posted a link to your myspace page in their blog. And what a page it is! So full of life and audio and video and YOU! All joking aside, it’s about the coolest things we’ve seen any company create for one of their models, and truly shows the positive capabilities of a social networking site. So cheers to you Rosie Whatsyourface, it looks like the polish on your bloom is here to stay.