Archive for the ‘CHECK IT’ Category

June 18th, 2012 | By | 1,634 Comments

New Beater Edit & New Beaters On the Site

Listen up folks, we just secured a bunch of new Twin and Single fin sleds from the Beater masterminds at Catch Surf. These guys have been hitting the local beach breaks hard, putting their latest equipment to the test and the results are in: the 2012 boards are stiffer, faster, and better than ever!

JOHNNY REDMOND CUTTING LOOSE from Catch Surf on Vimeo.

Their latest edit takes us from T-Street to 204s and back where Johnny Redmond absolutely destroys every drop of water in his path. The enhanced stringer system is plenty visible as he throws buckets off the back and lands some serious eyebrow raising maneuvers (check 0:55!!).

In this edit Johnny gets super weird on his beater without making a scene. Unlike hard-board surfing that’s all serious with its laundry list of unspoken rules, Beater surfing is all about having fun. Whether it’s riding your board like a dead cockroach or spinning uncontrollably into a close out section, beater surfing lets you cut loose and enjoy the surf no matter what the size.

When the surf gets smaller grab yourself an Odysea LOG to maximize your wave count at your local break. On small days you’ll find the Catch Surf guys doing the same at their favorite surf spot at Oak Street in LB!!

Johnny Pulling a Log Wheelie. c/o catchsurf.com/blog/

Whether you are dropping into a bomb on your 8’ LOG or milking some inside shorey on your 54” Beater, these foamy wonderboards are perfect for a fun day at the beach.

Check out Catch Surf’s full line Here

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
June 18th, 2012 | By | 2,409 Comments

International Surfing Day 2012 Preview

International Surfing Day is celebrating it’s eighth annual event that has grown to over 200 separate events in over 25 different countries. From paddle-outs to beach clean-ups, surf movie nights to mangrove restorations, surfers across the world will be coming together on June 20th 2012 to both celebrate the sport of surfing, and to give something back to the oceans, waves and beaches that give us all so much.

As Surfrider’s exclusive retail destination, SWELL again joined the ISD celebration by taking part in the first annual live 8-hour webcast. Hosted by Chris Cote and Susan Holmes McKegan, the live broadcast will feature pro surfers, industry icons, bikini fashion models, live bands, movie premiers, eco seminars, an eco product showcase by SWELL, and more.

surfrider

To commemorate our spiritual obsession with the ocean, Surfrider put together membership packages of epic proportions! For one day only, you can score a GoPro, Dakine backpack, and tons of surf gear for less than cost! They’re subsidizing the cost in honor of the ocean and to get more members, so tune in on Wednesday to get dialed into 8 hours of surf madness. Read more about the epic Surfrider membership deals here.

SWELL prides ourselves in carrying the largest assortment of eco-friendly products. The surf industry is leading the charge in front engineering products that remove waste from our oceans instead of adding more. From boardshorts made of plastic bottles, to sustainable bamboo fibers in wet-suits, we’d be hypocrites not to care for the seas, right? Checkout SWELL’s eco shop here

June 13th, 2012 | By | 244 Comments

FREE SWAG FROM CHANNEL ISLANDS!!

Channel Islands is kicking off summer with 2 awesome promotions on SWELL!

FREE STICKY TOP COAT WAX:

First up is a Free Bar of their super Sticky Top coat wax with ANY Channel Islands purchase -Tees, Gear & Boards! This new extra tacky blend of wax is finding its way under many of the top ‘CT & ‘QS  riders’ feet.

The added traction makes hard turns and aerial maneuvers easier, letting you surf like you are strapped onto your board. Modeled after the celebrated Brazilian Banana Waxes, the Channel Islands formula is a less environmentally detrimental blend. You will have to try this sticky stuff out for yourself, but once you do you will be hooked on it like many of us here in the office. The free bar you get with your CI purchase breaks off into 3 smaller hex bits that will last you many sessions!!!

CLICK HERE FOR CHANNEL ISLANDS GEAR

CLICK HERE FOR CHANNEL ISLANDS CLOTHING

 

FREE CONNER COFFIN TRACTION:

Channel Island’s second promotion is a free Conner Coffin Tail pad ($38 value) with your next surfboard Purchase! Whether you are slapping it on your Neck Bead, Semi Pro, or CCoffin Signature Model Fred Rubble, this pad features the extra grippy surface many pros have come to love. Dane swears by this grip and so should you! Conner’s 3 piece pad comes in the blue color way.

Hurry though, both these promotions run only while supplies last!!!

CLICK HERE FOR CHANNEL ISLANDS SURFBOARDS

May 31st, 2012 | By | 3,553 Comments

Recycling the Reef. How to get the most out of your FREE Miss Reef 2012 Calendar

It’s those 3 little words every man wants to hear….FREE. REEF. CALENDARS.
How do you get your mitts off your keyboard and onto one of these? We’re giving one out with EVERY mens Reef footwear and clothing purchase. (Get yours HERE)

We know it’s May….but waste not! Here’s a few ways we’ve re-used, recycled and reclaimed January – April’s delightful derrières. Innovative? Not in the least. But never-the-less useful, and quite possibly, an entertaining enterprise.


BEST GIT WRAP EVER:
The ever-popular way to extend the life of your Reef Calendar.

SURFBOARD ART:
Get a surfboard ding repair kit and glass it on there- immortalizing the month of March.

 


POSTCARDS:
Add some glue and white paper to the back.

 


CUBICLE WALL-PAPER:
Creep-ify your (or  your friend’s) cubicle

 


“SORRY” STATIONARY:
Cut, write, repeat. No one can get mad at that! *Results may vary.

 


COASTERS:
Cardboard + square image = coaster.

Have any genius ideas on how to keep your Reef calendar from hitting the trash can this December? Share away.