Archive for the ‘CHECK IT’ Category

March 7th, 2013 | By | 383 Comments

Most Pinteresting Aloha Friday Styles for Guys

aloha friday

Who doesnt love hula Fridays? Its an excuse for casual cruising and starting happy hour a little bit early. Top surf brands like Vans, Neff, and Vanguard stepped up their spring styles incorporating tons of tropical twists and palm prints

Check out these top styles while they’re still in stock:

Or, browse the whole hula board here.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
January 14th, 2013 | By | 876 Comments

Tee Street 2Fer Shirt Sale

In honor of our sacred local surfspot on Trafalgar Street in San Clemente, we’ve launched a sale on our top tees in surf. On any given day you can see international surf stars on the bluffs or their boards, repping the brands featured in the sale.

Swoop up the freshest styles before the tide drops out on this deal, like it does to the waves at boneyards.

Since San Clemente kids like Kolohe Andino and Luke Davis gained the rep of “the new guard of progressive surfing” T-street and the beachbreaks leading to Trestles have become a magnet for aspiring pros to work on their aerial game. This hotbed of talent makes it difficult to rack up a good wave count for your session, but just sit back and enjoy the show from regulars: The Gudang Bros, Wardo, Kelly Slater, The Fletchers, Beschens and the 29-time division champs San Clemente HS Surf Team.

Since the age of no-phones and no-cameras at surf spots has long passed, enjoy standout hashtags from a few T-street regulars.

Clockwise from top left:  @johnnyredmond of Catchsurf  doing some R&D, @theetylerwebster line-up shot, @cbook4 mini-grom-gram, Sunset Bro-down @elljay1

December 18th, 2012 | By | 1,850 Comments

Parko’s World Title -By the Numbers

In the biggest feel-good win in years, Joel Parkinson puts on a spectacular display of competitive flair to capture his first world title. Parko was the biggest threat to Ke11y’s 12th crown, and they had the entire surfing world on the edge of their towels at the Billabong Pipemasters in Memory of Andy Irons.

Enjoy the memorable recap of his run at the ASP World Title.

Parko’s 12-year title campaign saw more ups than downs, but the stats show he really earned it.

6: # of boards Parko broke at Pipe this winter
31: # of Stitches in his foot from his Snapper fin gash
22: # of Parko Signature Styles on SWELL
40,000: Bar-tab charged after Parko won the Quik Pro (Turns out they added an extra “0” to 4K)
3689: # of #GOPARKO tags on Instagram
67.34: Career Heat Winning %
16,400: # of people talking about Parko on Facebook
7.57: Avg Wave score in 2012
4: # of Years he was runner up for the world title.

December 14th, 2012 | By | 922 Comments

Pipemasters Final Day #GOPARKO!

It’s the final day of the Billabong Pipemasters and 4-time runner up Joel Parkinson is 1 heat away from capturing his first world title. The social media world is campaigning to see the worlds best rail-to-rail surfer and all around good guy to take it! Watch as Joel fights his way to bring the title race to the pipe.

Support Joel by hashtagging #GoParko on Instagram and Twitter.