Behind the Scenes Pics from the SWELL Fall Catalog Shoot
June 24, 2011

We just wrapped up shooting our Fall catalog at Casper’s Park in San Juan Capistrano. The images are beautifully shot with an ethereal feel that captures the essence of Fall. This has to be the best I’ve ever
seen the Fall product look. Some of the trends we are highlighting for Fall: light weight poncho sweaters, gauzy flowing dresses, and flared distressed denim.
Even though we haven’t quite reached Summer in Southern California yet (thanks to the June gloom), I am ready to
trade in my cropped tanks and denim shorts for a kimono style cardigan and a pair of Frye boots.

I’ve snuck some candid picture I took at the shoot of our team styling the models (and some Fall product sneak peeks!). You’re the first to see it!

hannah-150x150About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.