SWELL's Archive

May 25th, 2011 | By | 4,259 Comments

Surf Like A Girl (Yes, It’s A Good Thing)

Like a kitten in a knitting circle at Nike’s new all-female surf movie, Leave A Message….

photo2

After watching the Leave a Message trailer, I posted something on my Facebook like, “OMG I’m so excited to see this surf film,” and by the grace of the surf gods, hours later I had an invite to see the OC premiere that Friday night. I have good friends, what can I say (Thank you Jen!!)

Showing up, I felt a little silly as I took my front row seat among the crowd of nine year old girls but my reservations went out the window when I first spotted Coco Ho. Almost peeing myself in excitement I thought, “No Elsa, you are right where you belong.”

Kudos to all the girls but hands down, my favorite part was Carissa Moore’s tow-in clip. Epic.

Afterwards I was lucky enough to participate in a Q&A with some of the girls. Meeting Coco Ho, Laura Enever, Malia Manuel, Monica Byrne-Wickey and Carissa Moore – what can I say other than I can now die a happy lady. Star struck? Me? Umm, YEAH!

Hope you get a chance to see the film too!!
Oh, wait, you can… Watch it HERE

As my coworker Morgan so perfectly put it, “Takes the sting out of the phrase ‘surf like a girl’.”

elsa

About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
May 13th, 2011 | By | 2,937 Comments

Heal Japan X SWELL Swim Show

dsc_0313

Laguna Beach, CA, May 7th-

The suits were amazing, the girls were hot and place was packed. Saturday’s SWELL-sponsored Heal Japan swim show was packed with all the things we love about summer…bikinis, babes, and cold beers…all in a [completely selfless, of course] effort to raise money and awareness for Heal Japan.  A special thanks to our sponsors, including swimwear brands: Eberjey, Salt Swimwear, Billabong, Tigerlily, Luli Fama, Tyler Rose Swimwear, L*Space, Lolli Beach Candy, Maaji & Splendid!

Check out the suits on SWELL
Read more about Heal Japan and the benefit show HERE

View more pictures after the jump (more…)

May 4th, 2011 | By | 1,568 Comments

Interview: Heal Japan’s Founder Chris Walthall

japanswimshow

An interview with Heal Japan’s founder Chris Walthall, to find out more about Heal Japan, and how your donation money will to REAL people affected by the recent disasters…

SWELL: What is Heal Japan?
Chris: Heal Japan is an organization dedicated to benefiting the victims of the recent disasters that have taken place in Japan. Our goal is to collect $50,000 by the end of June. Funds will be delivered IN PERSON as soon as it is safe to do so.

SWELL: How did you come up with the idea to put something like this together?
Chris: The idea came to me at work actually! I was speaking to a client and out of nowhere all these ideas just came to me. After I got off the phone I started drawing shirts designs and a game plan for how I wanted the organization to function. I wanted to be the one held accountable for where the money went. If I could go and speak with people about the cause and “put a face to the name” that they were familiar with, I knew it would be effective. With so many people in this unimaginable situation, I just had to do something. So many people are willing to be a part of making positive changes in and around our community. I decided it was time to do my part. I called a close friend of mine and asked to go to lunch. We got together at a restaurant that same day and threw a bunch of ideas around. Right then and there he dedicated some funds to have wristbands and t-shirts made in exchange for donation. Without the help of my incredible friends who have done so much to make this happen, it just would not have been possible.

SWELL: When exactly do you plan on going to Japan? And do you have a charity in mind that you would like the money to go to?
Chris: As of now we’re thinking it will be close to a year before it is safe to go there ourselves. It’s just unreal how much damage the affected areas have sustained. It’s likely that it will be close to a year before we can go in person.
Our plan is to go to Japan and deliver the funds to charity ourselves. We want to make certain that the money goes to REAL people affected by the recent disasters. We are in the works of selecting a like-minded organization that will work closely with us in completing our goals. We are also very open to speaking with others and hearing new ideas in order to be as effective as possible.

SWELL: Why Japan? There are so many horrible things that could use benefit, what made you choose Japan? (Not saying it isn’t a mighty fine choice!)
Chris: When I really think about it, it was all about the timing. Around the same time as the earthquake and tsunami, my father was hospitalized. It was one of the most difficult situations I’ve ever been in. It’s so frightening to see a parent fighting for their lives. You think your dad is a super hero, but in reality we are all human. You don’t really know what it’slike until it happens. By the grace of God he’s still alive and making a smooth recovery. I took a step back and thought about the situation. That was my own personal earthquake and tsunami. If I thought what I had to deal with was hard, the people of Japan are facing some exponentially more difficult. We cannot even fathom what their situation is like. It’s on my heart to help, so I’m going to.

SWELL: Is there anything else you would like to add to this lovely Q & A that you think our readers show know?
Chris: I’d like to thank everyone who has helped make this possible: John Cohen, David Vanderveen, Ryah Arthur, Clarke Brogger, Dylan Fait, Steven Chew, and Chanel Sonego. The list goes on and on. Basically all of my friends and family. You know who you are. I’m just so blessed to have these people around me. It’s unreal.
Please check out our website HEALJAPAN.ORG, join our Facebook group and invite your friends, and do whatever you can to help spread the word. No matter how big or small your efforts, ALL of it makes a difference. God Bless! -CHRIS

May 4th, 2011 | By | 2,653 Comments

Breaking News: Cute Girls (& Bikinis) Help Heal Japan

japanswimshow

Join SWELL, babes and bikinis to help Heal Japan. This Saturday, May 7th, SWELL will be sponsoring the Heal Japan swimwear show in beautiful Laguna Beach, California at the Blue Laguna Restaurant & Lounge. The show will feature SWELL’s newest swim lines to hit the site, plus a few sneak peak styles to be available later this month! Bikini-clad babes will be struttin’ in Eberjey, Salt Swimwear and Luli Fama (to name a few). A percentage of profits will be donated to HealJapan.org, a non-profit organization determined to raise funds to bring to Japan in person and give to the people of Japan that have been and are continued to be affected by the disastrous earthquake and tsunami. Heal Japan was started by Laguna Beach local Chris Walthall and professional surfer (and swell model) Ryah Arthur.

Come back later today for a Q&A with Chris!! Anyone can come to the show (anyone 21+ that is), so you should definitely be there! It’s only a $5 entrance fee and the towels drop at 10:30pm. See you there!