SWELL's Archive

December 27th, 2011 | By | 8,394 Comments

RIP Sean Collins – Surfline Chief Forecaster Passes Away at Age 59

We would like to thank Sean Collins for all of his contributions to the sport of surfing. He is a legend and will be greatly missed. SWELL sends our best to his family, friends and coworkers at Surfline.

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October 28th, 2011 | By | 3,622 Comments

Top 5 Essential Shoes


In the spirit of taming my Imelda Marcos instinct, I’ve narrowed the shoe collection down the the basics…we’ll, the basics for amazing fall style that is! Read on for the top 5 essential shoes for the season. (more…)

October 23rd, 2011 | By | 7,431 Comments

Trend Alert: Kimono Tops Sheer, Kimono-Inspired Tops for Winter

Every time I find a new style trend I tend to get very excited and want to buy anything and everything associated with that trend immediately! Well, my most recent was no different. I spotted our assistant women’s buyer, Kylie, wearing this Kimono inspired-fringed-sweater-top thing. (I fall in love with anything fringe.) Well she told me that we [SWELL] were going to start carrying some very lust-worthy kimono styles this winter season and some very reasonable priced ones at that. My first though: “START SAVING ALL YOUR MONEY!” Looks like the wait was well worth it…they’ve finally arrived….and are even more fun than I imagined. I think you’ll enjoy them as well. Read on for a list of my top picks. (more…)

September 16th, 2011 | By | 2,412 Comments

Premiere Night: Ammo & Shoot the Moon

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.
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