SWELL's Archive

September 16th, 2011 | By | 2,403 Comments

Premiere Night: Ammo & Shoot the Moon

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.
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July 3rd, 2011 | By | 3,063 Comments

A Whole New Creature (Tee)

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New Kid Creature Tees
I LOVE CALVIN! I also love lamp. No, but really – this kid is eleven years old and already a total cutie with some major skills in and out of the water. An asthma and allergy sufferer himself, Calvin relates to kids with cystic fibrosis and wants to do his part in helping find a cure. Drawing these funky designs and throwing them on tees, he donates 10% of all proceeds to the Cystic Fibrosis Foundation. With older grom fanfare and lots of local support, Kid Creature has already made a strong impression in the surfing community. Help spread the word and support Calvin’s cause!

Support the cause with Kid Creature Tees

elsa About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.

June 29th, 2011 | By | 4,361 Comments

Mom Was Right About Sunscreen (Okay, and maybe some other stuff too)


Dear 16 year old me,
Don’t worry too much about the outfit you are going to wear; you’ll look back and say “How awful! How did I EVER wear that!” Try and have as much fun as you can because, as much as it sucks to admit, mom was right about being an adult. And she was right about wearing sunscreen as well. And hey! Just because it says SPF 4 doesn’t mean it counts as protection!

Stock up on sunscreen at SWELL

For more information on melanoma and the efforts of the David Cornfield Melanoma Fund go to www.dcmf.ca. Share your story.

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May 25th, 2011 | By | 4,511 Comments

Surf Like A Girl (Yes, It’s A Good Thing)

Like a kitten in a knitting circle at Nike’s new all-female surf movie, Leave A Message….

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After watching the Leave a Message trailer, I posted something on my Facebook like, “OMG I’m so excited to see this surf film,” and by the grace of the surf gods, hours later I had an invite to see the OC premiere that Friday night. I have good friends, what can I say (Thank you Jen!!)

Showing up, I felt a little silly as I took my front row seat among the crowd of nine year old girls but my reservations went out the window when I first spotted Coco Ho. Almost peeing myself in excitement I thought, “No Elsa, you are right where you belong.”

Kudos to all the girls but hands down, my favorite part was Carissa Moore’s tow-in clip. Epic.

Afterwards I was lucky enough to participate in a Q&A with some of the girls. Meeting Coco Ho, Laura Enever, Malia Manuel, Monica Byrne-Wickey and Carissa Moore – what can I say other than I can now die a happy lady. Star struck? Me? Umm, YEAH!

Hope you get a chance to see the film too!!
Oh, wait, you can… Watch it HERE

As my coworker Morgan so perfectly put it, “Takes the sting out of the phrase ‘surf like a girl’.”

elsa

About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.