SWELL's Archive

January 25th, 2012 | By | 4,959 Comments

Sarah Burke – Skiing Loses Icon at age 29

Just last week, on January 19, 2012, the freestyle skiing industry lost icon Sarah Burke. Sarah was a free skiing pioneer as well as a six-time X Games gold medalist.

The accident happened during a training session in Utah. During a routine trick, Sarah landed on her feet, then fell shortly after which caused the impact to the head. Official reports said the cause of death was a severed neck artery which led into a heart attack, stopping blood flow to the brain and causing irreversible damage. Because of the nature of the fall, experts say that not even better protection gear would have changed the outcome.

Sarah grew up in Midland, Ontario Canada and started skiing with her family at the young age of 5 years old. When she was old enough she pursued skiing passionately at local resorts every day as an after school activity. Shortly after she joined a Freestyle club and traveled to several events and competitions. Soon enough, all the hard work had paid off and Sarah became part of an official Ontario team. This of course led into milestones in her career such as gold medals in the FIS Freestyle World Ski Championships, as well as the X Games between 2007 and 2011.

Sarah was expected to be one of the main contenders at the 2014 Sochi Olympics. When that time comes, every ski athlete from every country will acknowledge and give thanks to her for bringing worldwide recognition to the freestyle skiing industry. Without her, free skiing would not be included in the Olympics today.

Because of terms within the insurance policy, sanctions, and sponsorship involvement during the accident, Burke was not covered for her medical expenses. If you would like to help the family please click here to donate. Sarah is survived by parents Gordon and Jan, sister Anna, and husband Rory.

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December 27th, 2011 | By | 8,336 Comments

RIP Sean Collins – Surfline Chief Forecaster Passes Away at Age 59

We would like to thank Sean Collins for all of his contributions to the sport of surfing. He is a legend and will be greatly missed. SWELL sends our best to his family, friends and coworkers at Surfline.

October 28th, 2011 | By | 3,605 Comments

Top 5 Essential Shoes


In the spirit of taming my Imelda Marcos instinct, I’ve narrowed the shoe collection down the the basics…we’ll, the basics for amazing fall style that is! Read on for the top 5 essential shoes for the season. (more…)

October 23rd, 2011 | By | 7,372 Comments

Trend Alert: Kimono Tops Sheer, Kimono-Inspired Tops for Winter

Every time I find a new style trend I tend to get very excited and want to buy anything and everything associated with that trend immediately! Well, my most recent was no different. I spotted our assistant women’s buyer, Kylie, wearing this Kimono inspired-fringed-sweater-top thing. (I fall in love with anything fringe.) Well she told me that we [SWELL] were going to start carrying some very lust-worthy kimono styles this winter season and some very reasonable priced ones at that. My first though: “START SAVING ALL YOUR MONEY!” Looks like the wait was well worth it…they’ve finally arrived….and are even more fun than I imagined. I think you’ll enjoy them as well. Read on for a list of my top picks. (more…)