SWELL's Archive

October 28th, 2011 | By | 3,577 Comments

Top 5 Essential Shoes


In the spirit of taming my Imelda Marcos instinct, I’ve narrowed the shoe collection down the the basics…we’ll, the basics for amazing fall style that is! Read on for the top 5 essential shoes for the season. (more…)

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October 23rd, 2011 | By | 7,237 Comments

Trend Alert: Kimono Tops Sheer, Kimono-Inspired Tops for Winter

Every time I find a new style trend I tend to get very excited and want to buy anything and everything associated with that trend immediately! Well, my most recent was no different. I spotted our assistant women’s buyer, Kylie, wearing this Kimono inspired-fringed-sweater-top thing. (I fall in love with anything fringe.) Well she told me that we [SWELL] were going to start carrying some very lust-worthy kimono styles this winter season and some very reasonable priced ones at that. My first though: “START SAVING ALL YOUR MONEY!” Looks like the wait was well worth it…they’ve finally arrived….and are even more fun than I imagined. I think you’ll enjoy them as well. Read on for a list of my top picks. (more…)

September 16th, 2011 | By | 2,392 Comments

Premiere Night: Ammo & Shoot the Moon

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.
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July 3rd, 2011 | By | 3,052 Comments

A Whole New Creature (Tee)

kid

New Kid Creature Tees
I LOVE CALVIN! I also love lamp. No, but really – this kid is eleven years old and already a total cutie with some major skills in and out of the water. An asthma and allergy sufferer himself, Calvin relates to kids with cystic fibrosis and wants to do his part in helping find a cure. Drawing these funky designs and throwing them on tees, he donates 10% of all proceeds to the Cystic Fibrosis Foundation. With older grom fanfare and lots of local support, Kid Creature has already made a strong impression in the surfing community. Help spread the word and support Calvin’s cause!

Support the cause with Kid Creature Tees

elsa About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.