SWELL's Archive

October 23rd, 2011 | By | 6,832 Comments

Trend Alert: Kimono Tops Sheer, Kimono-Inspired Tops for Winter

Every time I find a new style trend I tend to get very excited and want to buy anything and everything associated with that trend immediately! Well, my most recent was no different. I spotted our assistant women’s buyer, Kylie, wearing this Kimono inspired-fringed-sweater-top thing. (I fall in love with anything fringe.) Well she told me that we [SWELL] were going to start carrying some very lust-worthy kimono styles this winter season and some very reasonable priced ones at that. My first though: “START SAVING ALL YOUR MONEY!” Looks like the wait was well worth it…they’ve finally arrived….and are even more fun than I imagined. I think you’ll enjoy them as well. Read on for a list of my top picks. (more…)

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September 16th, 2011 | By | 2,373 Comments

Premiere Night: Ammo & Shoot the Moon

As summer winds down, September generally marks the beginning of Snowboard movie premieres. Film crews all over the world spent countless hours shooting, editing, and gettin’ down last season so that those of us who crave the snow can get amped for this one. Last night ThirtyTwo and Etnies hosted their movie screening of AMMO and Shoot The Moon at their headquarters in Forest Ranch, CA. A crowd of about 150 frothing spectators gathered around the makeshift, concrete viewing screen on the side of the HQ building to cheer and laugh at yet another successful snowboarding video.
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July 3rd, 2011 | By | 3,035 Comments

A Whole New Creature (Tee)

kid

New Kid Creature Tees
I LOVE CALVIN! I also love lamp. No, but really – this kid is eleven years old and already a total cutie with some major skills in and out of the water. An asthma and allergy sufferer himself, Calvin relates to kids with cystic fibrosis and wants to do his part in helping find a cure. Drawing these funky designs and throwing them on tees, he donates 10% of all proceeds to the Cystic Fibrosis Foundation. With older grom fanfare and lots of local support, Kid Creature has already made a strong impression in the surfing community. Help spread the word and support Calvin’s cause!

Support the cause with Kid Creature Tees

elsa About the Author: We love to laugh with her. Yes, with her. Hobbies include serenading silent office buildings, distributing miscellaneous kitten media, and smiling- her undisputed favorite.

June 29th, 2011 | By | 4,280 Comments

Mom Was Right About Sunscreen (Okay, and maybe some other stuff too)


Dear 16 year old me,
Don’t worry too much about the outfit you are going to wear; you’ll look back and say “How awful! How did I EVER wear that!” Try and have as much fun as you can because, as much as it sucks to admit, mom was right about being an adult. And she was right about wearing sunscreen as well. And hey! Just because it says SPF 4 doesn’t mean it counts as protection!

Stock up on sunscreen at SWELL

For more information on melanoma and the efforts of the David Cornfield Melanoma Fund go to www.dcmf.ca. Share your story.

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