The best event of the summer is back and the showcase of music, fashion, charity and celebrities makes this the pinnacle of all parties hosted by Billabong. Be part of the most exclusive gathering in the action sports and fashion industry. Watch the teaser and get your tickets here.
Who:Bands -The Joy Formidable, The Lumineers, Imagine Dragons, Walk the Moon.
Artists -Maya Hayuk, Justin Krietemeyer, Chris Bettig, Lisa Solberg, Deedee Cheriel, Damion Silver, Mark Warren Jacques, Magda Wosinska, Paige Smith, Brooke Reidt, John Antoski, Tyler Warren, Andy Davis and more.
What: 3 Concert stages, Bikini Runway Show, Art Exhibit and Silent Auction, Organic Food Trucks, Urban Gardens, Live Art Installations, T-shirt Screenprinting, Photo Booths, Surf Films, models, Customized Wetsuit Gallery Auction, Surfboard Shaping Room, bars, bars, and more bars
Where: The Paramount Pictures Studio Lot on the NY Streets Backlot -Set of The Godfather. 5555 Melrose Avenue
Hollywood, CA 90038
When: July25 2012, Doors Open: 7PM
Silent Art Show Auction: 7PM – 11:30PM
DJ VAN VILLE: 7PM – 8:45PM
DJ CHRIS COTE (VIP STREET): 7PM-9:30PM
IMAGINE DRAGONS: 8:45PM
WALK THE MOON: 9:15PM
FASHION SHOW WITH DJ TINA T: 9:45PM
THE LUMINEERS: 10:15PM
THE JOY FORMIDABLE: 11PM
MIKE RELM DJ SET: 11:45PM til close
Why: To throw the best party of the summer while supporting Billabong’s charitable initiatives. 100% of the ticket sales and auction items directly support the The Cultivate Foundation, an organization dedicated to creating a sustainable, healthful, and equitable food future, helping to produce food the way it was meant to be eaten, organic and chemically free.
Want to get the most fashionable outfits for your evening out in Hollywood? Visit the SWELL surf shop here
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Two decades after pioneering aerials in San Clemente beachbreaks, Nathan Fletcher blew everyone’s mind again with “The Heaviest Wave Ever Ridden” in Tahiti last year. It sparked yet another comeback in his pro surfing career that has earned him the title of an antihero of our sport. Awarded with the best overall big-wave performance of 2011, he non-nonchalantly pushes the envelope and escapes death on a regular basis. When asked if surfing has made him a rich man, he responded “Yes…but not with money.”
Listen to Nathan retell his historic session that started with hitchhiking to chopes that morning. *Warning: This will give you goosebumps
Its no coincidence that he represents brands with mottos like “unlikely futures” being that he lives in a trailer and casually converses about the expectation of drowning. But his superior surfing ability does not share the same affinity for the spotlight as today’s youth. He quit surfing at the age of 16 because the spotlight seemed lame to him, and the tattoo on his calf “KILL ME” further explains his disdain for stardom.
Who knew that not giving a damn about anything translated into iconic style.
Here’s how he does it
Nixon Watches: In his quest for that one wave that pays the bills all year long, Nathan relies on Nixon tide watches to stay dialed into the best surf conditions.
Stretch surfboards: His signature bat tailed “The Thing” board pushes the limits of progressive surfing. That’s right, at the age of 36 he’s still punting new-school aerials.
Analog Clothing: Don’t get caught looking like every other schmuck in town. Analog deisgns clothes for antiheros like Fletcher, Chippa and Koby Abberton.
Vans Footwear: Classic, simple, and timeless just like Mr Fletcher himself.
Oakley Sunglasses: Heavy travel calls for bullet proof gear…and these lenses are actually bulletproof.
BJ “The Prodigy” Penn fights, rides, and represents RVCA. The partnership couldn’t be more unique and perfect for the Hawaiian MMA champ who fights for Team Aloha. The MMA movement and the big-wave cross training trend have a direct correlation, because staying fit for the next big swell can be the difference between scoring or not surviving. And for the average weekend warrior when there’s no waves, there’s no way to rid yourself of that doughy frame.
The RVCA Sport collection gears you up for cross training with breathable, durable and radical apparel that is ready to get sweaty.
After hours of frothing closed door deliberation, Aaron Chang, Jeff Hurley, Ross Garret and other industry captains narrowed down the list of grant applicants to 5. These finalists will soon become the newest faces in surf photography, and many consider the Follow The Light Foundation in Memory of Larry “Flame” Moore to be the catalyst for progressive perspectives in surf media. SWELL is proud to sponsor this grant honoring Flame’s legacy.
Spanning many different perspectives, the finalists’ work varies from the cover-worthy pipeline shots to arty underwater expression. This year’s installment of young visionaries include: Ryan Craig from Santa Cruz, Matt Kurvin from Felton, Sarah Lee from Holualoa, Shawn Parkin from Dana Point, and Mike Smolowe from San Clemente.
In a press release announcing this year’s finalists, SURFING Magazine editor (formerly held by Larry “Flame” Moore) describes the batch of submissions. “This is the best collection of photos I’ve seen all year, it’s so inspiring to see the act of waveriding through fresh eyes.”
The winner of the $5,000 grant will be announced during the US Open of Surfing at the Shorebreak Hotel in Huntington Beach on Tuesday July 31st. The event is open to the public and free of charge. The reception begins at 7:00PM; The Shorebreak Hotel is located at 500 Pacific Coast Highway, Huntington Beach, CA 92648. “We’re very excited about the talent level of this year’s finalists,” said legendary photographer and Judge Aaron Chang. “And to celebrate their skills around this year’s US Open will make it even more special.”
FTLF sponsor Bob Hurley said,” Recognizing the world’s best up-and-coming surf photographers fits right in with the spirit of the US Open of Surfing. “It’s so fun to see such an amazing showcase of young talent in one place – very inspiring.”
The FTLF was founded after iconic photographer Larry “Flame” Moore’s passing to ensure that up-and-coming surf photographers continue to get the recognition and support they deserve. Flame — legendary Photo Editor of SURFING Magazine for more than three decades — made it a priority to teach and inspire anyone with a passion for photography. This grant helps keep that legacy alive.
Founding board member and Judge Sam Olson said,” Every year there is so much new talent submitted to FTLF. And each and every year I go away from the judging inspired to build on my own photography”.
Now in its seventh year, the FTLF awards ceremony is part of the world’s largest action sports festival. The US Open of Surfing in Huntington Beach will reach all kinds of people, but there is no better place to showcase the best rising talent in the surf photography world. In years past, FTLF grant winners like Morgan Maassen, Chris Burkard, Matt Clark, Ray Collins, Duncan Macfarlane and Todd Glaser have continued to change the game in what is possible in surf imagery. This year, previous winners played a huge role in selecting the 2012 recipient.
Last year’s “People’s Choice Award” winner Matt Kurvin Talks about how it jump-started his career
“The follow the light foundation has continued to set a standard for up and coming surf photographers, each year that bar is raised and the photographers keep stepping up there game”, says former winner and SURER senior staff photographer Chris Burkard. This year, the submissions came from far and wide, and it seemed like each style of work was well represented, I know that I will be seeing so many of these names grace the credits of magazines for years to come. You can always tell the work is good when it inspires you to work harder. ”
SURFLINE Photo Editor, Jeremiah Klein added, “With all the talent this year we had to look at the slideshows a few times over to narrow it down to our top ten. The final five was even more difficult to choose but in the end we found a winner that is most deserving.”
Come July 31st, this new artist will get his or her due recognition. This year the evening will include the SWELL’s “People’s Choice” award, where fans will vote for the winner and a raffle with great prizes. All in all, it’s a great night, a great cause and a whole lot of fun.