Spangler's Archive

November 21st, 2012 | By | 991 Comments

Bruce Irons Leaves Volcom, Signs with Fox

Fox Head just made another major acquisition in their 2012 campaign to redefine their position in the Surf Industry by signing Bruce Irons.  That’s right, after 20 years as Volcom’s top team rider, Brucey is turning in his Stone for a Fox sticker on his board during the 2012 Billabong Pipemasters.

Enich Harris who signed the late great Andy Irons to Billabong, was hired as Fox’s Global VP of Marketing last month. He foreshadowed the move in his Shop-Eat-Surf interview “An initial focus will be the task to reinvent Fox’s approach to surf and bring new energy to the industry. Out of the gates the most visible changes you will see at Fox in that arena will include building a strong team both internally and with athletes.”

Sources indicated that Bruce signed a multi-year deal, and a signature collection of Bruce Irons clothing, footwear and accessories will be released in early 2013.

When Bruce’s Volcom contract expired in 2004 Bruce turned down competing offers and expressed his lifetime loyalty to Richard Woolcott for putting faith in him at the age of 13. But much has changed with Bruce and V-Co since they renegotiated 8 years ago; Bruce lost his brother, gained a son, and conquered many of the world’s deadliest waves, while Volcom has gone public and is now dealing with changing media rights that has caused some companies to reduce their investment in surfing.

So why is this 33 yr old non-touring surfer such a significant signing for Fox? 6 words: slabs, snaps, airs, balls, attitude, style. Bruce is the whole package, see for yourself…

Bruce Irons signing with Fox raises questions about the changing landscape of surfing, like “What will become of the Pipe House” and “What’s next for Fox…a possible U.S. Open Sponsorship?”

One thing is for certain, Bruce will continue to think and charge like he can surf any wave in the world, as he claims.  He joins fellow big wave charging Hawaiian Ian Walsh, WCT dark-horses Bede Durbidge and Damien Hobgood , and a pack of hungry touring pros on the Fox Head team.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
November 21st, 2012 | By | 1,917 Comments

Roark “Fear the Sea” Release Party

Roark, Surfer Magazine, SWELL, and Jack Daniels joined forces to celebrate the release of Roark’s latest adventure-inspired apparel collection: Fear the Sea, Respect the Tree. The ragin’ occasion took place at Zenbu Sushi bar in Cardiff by the Sea, and this “Wet Wednesday” was one for the books.

Just like their tradeshow booths, everyone threw back the Jack and got loose to local DJs Fishfonics, Will Hernandez & Huy Believe. Enjoy the evidence of this whiskey laced celebration with everyday faces of the surf industry and adventure-junkies alike.

The party marked Roark’s return from the rugged Big Sur coastline where his transcendent travels inspired the latest graphics of Angry Seas, Drunken Bears, and Psychedelic Spaceriders. Surrender to your inner adventurer and represent Roark.

All Lookbook Photos: Chris Burkard

November 19th, 2012 | By | 1,434 Comments

SWELL Holiday Catalog 2012

Triple Crown season has hit the North Shore of Oahu, and so has the SWELL Holiday Catalog. It’s canvassed with iconic imagery of the 7 Mile Miracle, as well as the best selection of surf gear, coastal lifestyle apparel, and the official Pipemasters collection.

Enjoy the digital copy, and stay ahead of the trends with a free subscription here….your coffee table will never look soo good.

November 16th, 2012 | By | 2,061 Comments

Movember: Mid Month Grow-a-thon

We’ve reached the hairy half-way point this Movember, and the facial fundraising is on par to meet the goal of $80K with our friends at Electric Visual. Join the grow-a-thon by getting involved in our Movember FURstivities.

Share, Vote & Win
Share your Stache on the SWELL Movember Facebook page, and we’ll donate $1 on your behalf to fight prostate cancer. No mo? No problem. Funny faux-mo’s are welcome. MO-Photos with the MOst likes win SWELL prizes, so tell your friends and see all the staches here

 


Award worthy MO’s
are eligible for dank prizes from our favorite vendors supporting the Movember campaign to raise funds for Prostate Cancer and Men’s health issues.  Hashtag #SWELLmovember and we’ll donate a dollar on honor of your stache. Thanks electric and AMBSN!