The Action Sports Industry lost an icon in fashion and lifestyle today. Jonas Bevacqua, co-founder of the Lifted Research Group passed away in his Laguna Beach home today at the age of 34. He coined the powerful mantra “Underground Inventive, Overground Effective” which united the many voices in Southern California’s skateboard, surfing and hip hop culture.
Jonas was a driving force of positive energy, and will be missed all around the world. Here’s a short video profiling his unique world-view that inspired so many and made LRG no.5 on Entrepreneur Magazine‘s list of the top 500 fastest growing companies.
The 2011 Billabong Pro Rio started the elimination rounds this morning. Yesterday’s bumpy yet powerful surf made the boys hone their skills in to knock off the host of local Brazilians who grew up surfing the slop.
Despite the Brazilians all but sweeping the field at lowers, only defending champ Jadson Andre won his 1st rd heat, while the rest of his countrymen battle it out in the elimination rd today. The surf forecast calls for conditions to clean up, with sustained pulses of south. The swell and the waiting period end soon, so expect tons of action in the next couple days.
As for the SWELL office challenge, round two in Rio may decide who wears a bike-lock around their neck for an entire work day and a surf session.
Here’s the Fantasy Surfer teams around the Swell office.
Morgan’s Approach: “If it doesnt kill you, it makes you stronger, but walking around in Rio…that will kill you”
Bill’s Approach: “One lucky pump could change a surfer’s life…kinda how I was convinced”
Dave’s Approach: “T.Knox is makin the final. No more poop stance, slob airs and fist pumping ”
Michael’s Approach: “If I have to wear a bike lock around my neck, everybody will suffer with me”
May 2, 2011 – Violent weather hit the Ala Moana Harbor causing heavy rain, hail, severe lightning, and dual water-spouts. After hours of this activity, 60,000 Honolulu area residents were left without power, while fire-crews responded to dozens of flooding reports. As far as we know there were no injuries.
These photos were taken by a friend of SWELL as the dual water-spouts enter the Ala Moana Harbor.
If these water-spouts reach land they are considered tornadoes. Notice the airplane in the background. Could you imagine if it was carrying passengers escaping the destruction of tornado alley!? Scary sight.