Spangler's Archive

May 8th, 2014 | By | 69 Comments

Meet Your Maker | PUSH by Element

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew (more…)

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May 6th, 2014 | By | 128 Comments

Behind the Cover | Pete Frieden

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SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.

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Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)

May 5th, 2014 | By | 61 Comments

Behind The Scenes: May 2014 Catalog Photoshoot SWELL Models Hit the High Desert to Show Off Summer Styles

The SWELL crew took to the desert is search of sun scorched earth to show off the hottest summer styles. The Mohave Desert brought us early season tan lines, the salty hair, the sand-filled pockets with models Merillia and Natazha (more…)

May 2nd, 2014 | By | 64 Comments

Guy’s Gift Guide to Mother’s Day Fail-Safe Employee Picks for Mom Based on Questionable Male Logic

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Swell’s soggy crew of surf derryls weighed in with their choice gifts for the women who brought them into the world.  Mother’s Day is May 11th, boys, so get gifting at SWELL without having to linger around the department store.

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Morgan: Men’s Buyer
His Pick: Raen Optics

“Like my name, these are unisex and loved by all.” – Morgan  (more…)