Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking the Americana Trunks from Tavik, and it clearly worked wonders for him. (more…)Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun
BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…
Johnny Redmond stole the show once again in the 2nd annual Party Wave Patriot Session at Salt Creek, and he’s giving you a free lesson on going nuts in the summer surf.
The Flying Salamander: (above) “It’s rarely caught on film so this was like finding a four leaf clover. This is truly a feather in my cap”
Just aim for a closeout section and project your board through the lip, kicking out the back of the wave and stretch all fours like a Richard Simmons workout video
Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot
Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)