Nicki's Archive

October 10th, 2013 | By | 674 Comments

New at SWELL: Pura Vida Bracelets

Something worth throwing an (ice cream) arm party for…Pura Via Bracelets have arrived at SWELL!
These unique handmade bracelets do more than just sit there and look pretty (although they do a great job at that), the Pura Vida fully provides jobs for over 40+ Costa Ricans that we have taken out of poverty and provided full time jobs. Pretty sweet if you ask us. And because Pura Vida believes so strongly in giving back to the oceans that give us so much, for every Pura Vida Bracelet sold, they donate 1% back to The Surfrider Foundation through 1% for the Planet. Pura Vida!

Get the Goods (while doing good): Pura Vida Bracelets

WATCH IT: The Story Behind the String… (more…)

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October 9th, 2013 | By | 103 Comments

The Denim Fit Guide

Finding the perfect-fitting pair of denim, that squeezes you in where you want them to, but not where you don’t, is almost always a chore. So the team here at SWELL has done all of the pulling, squeezing, sucking in while hoping…you get it…we tried on a few of our favorite pairs of denim, so you don’t have to. Read on for our favorite fits for different body types…

October 7th, 2013 | By | 712 Comments

Photo Tip: Kelsey Finn

Mermaid Diving Down645
Photo Tip of the Week from photo contributor, Kelsey Finn…
Take some free diving lessons. Or at least get some practice in – simply working on holding your breath and getting out in the water counts as practice. The more you work on improving your free diving skills, the more time you’ll have underwater. The more time you have underwater, the better your chances are of getting the perfect photograph.

Check back next week for fresh photo tips, or check out past tips here: Photography Tips
Follow Kelsey on Instagram at @kelseyfinniscool
Gear Up: Shop Water Cameras at SWELL

October 6th, 2013 | By | 1,082 Comments

Meet Your Maker | Allison Brook Roberts – Billabong Women’s

It’s no surprise that the minds behind such dreamy collections are just as amazing and creative as their designs. Allison is the Billabong Women’s Design Director, and with over ten years of experience she is quite the design guru. Not only does she design whimsical styles, but she lives the ultimate bohemian lifestyle. Learn more about this lovely designer and get a little peek inside where all the magic happens at Billabong… (more…)