Nicki's Archive

August 17th, 2009 | By | 2,064 Comments

Win Dane Reynolds’ Surfboard + $250 to Whalebone Surf Shop!


ENTER the Board to the Bone Sweepstakes and
WIN Dane Reynolds’ Surfboard + $250 to Whalebone Surf Shop

ENTER to Win at
CHECK OUT Wahlebone at
SCORE Whalebone Gear at


Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
August 14th, 2009 | By | 619 Comments

As Seen In USA Today Online: Billabong Cabo Cami


Get it at SWELL!

August 13th, 2009 | By | 999 Comments

Fresh Gear, Old School Lines: Ladera Skateboards



From Santa Cruz, CA, with a rusty jigsaw, a sheet of plywood and a passion for skating, Ladera developed a skateboard that is vastly different from the cookie-cutter decks available at the local skate shops. Adorned with hand-painted art and a shape that merges style with function, Ladera skateboards capture an element of individuality and expressiveness that define the company in its entirety. Armed with a progressive team of athletes and a shared passion for skating, Ladera Skateboards has evolved into a community focused on redefining the capabilities of every single rider.

August 13th, 2009 | By | 1,507 Comments

New at Swell: Hozell


As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell