Nicki's Archive

December 24th, 2009 | By | 5,128 Comments

Spotted Bearing the Mark of BAYVI…


Mark Wahlberg departs in style that’s is on point and and far from Funky.

Check it: This week Mark Wahlburg was recently caught in the act sporting a tee from the new brand BAYVI.
Why you give a hoot: BAYVI is a sick new brand from Hawaii that’s all about keeping it real and doing things differently. We dig it. Mark digs it…

Check out the line at Swell.

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December 21st, 2009 | By | 1,951 Comments

New Years Outfit Picks from Cosmo Girl



On point with this year’s favorite trends, Cosmo Girl came up with a list of must-have pieces to celebrate the New Year. Jewel tones, ruffles, asymmetrical lines and statement necklaces top the list of favorites, and Swell has them all! Included in the list of top styles:
Volcom For A Cause Dress
Zads Tribal Necklace
Free People Dynasty Shift Dress

December 11th, 2009 | By | 2,414 Comments

News Flash: Surfing Mag Is “Gay For Dane Reynolds” and His Denim Shirts

(photo: Surfing Magazine)

Breaking news….Surfing Magazine recently confirmed the rumors, stating that they are, in fact, “gay for Dane Reynolds.” If you’ve been on lately, you might have noticed this phenomenon towards gayness for Dane Reynolds and his denim. A little bi-denim curious (we’re talking denim on denim action here)? Read up on the most up-to-date denim movement news at

Are you gay for Dane and his denim too? Live out your denim dreams at Swell…

Element Blended Shirt

Billabong Sable Shirt

December 10th, 2009 | By | 2,156 Comments

Game On! Watch the Pipeline Masters Live


In case you’re not already watching it…
The Billabong Pipeline Masters is on!

Watch it live HERE

Get the official gear HERE