Nicki's Archive

November 28th, 2009 | By | 906 Comments

Win a Signed Parko Board! Just Follow the Road to Pipeline…

Win Parko’s board! Yes, THE Joel Parkinson.

How to Enter:
Follow (via Twitter)‘s surf shop embassador Billy on his journey to Billabong Pipeline Masters. He’ll give a shout-out for every core shop he visits with Billabong Pipeline Masters gear. Just follow him, that’s it. Now you’re entered.

Follow Billy Here

Get the Official Billabong Pipeline Masters (December 8-20) Gear Here

Official Rules

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
November 27th, 2009 | By | 2,099 Comments

Black Friday: Shop Online and Save the Environment AND Your Sanity

Avoid the clusterf*$%&, gave some green (the cash and the tree kind) and shop online this Black Friday..

1. No lines, no finding parking, no traffic.

2. Save gas: save the green in your pocket and the green on Earth.

3. Find what you want…without digging through discount bins or fighting off fellow bargain-hunters.

4. Sleep in. Shop in your PJ’s. Turn on the TV and laugh at the crazed mall shoppers in a menacing manner. Whaha, WHAAhaha, WHAAAAhahaha!!!

5. You can eat you leftover turkey and stuffing…warm.

PLUS…Get 20% Off Site-Wide at Swell :) It’s our thanks to you!
*Use coupon code: PREPARTY
Ends 12/1

November 23rd, 2009 | By | 1,568 Comments

Still Killing It: San Clemente Surf team Update

Checking in with Swell’s local San Clemente High School Surf Team…

“This past week the SCHS surf team competed in the League Individuals against Newport Harbor, Laguna and Dana Hills. The league individuals is rich with tradition and many of the top pros in the area have put there names on the trophy.

The event started out slow with waist high waves down at Upper Trestles. Tuesday saw the Longboarders, bodyboarders, Girl’s shortboard and Girl’s longboard competing. San Clemente surfers won 3 of the 4 divisions. Hallie Rohr won the girl’s longboard, Eli Gillis won the boy’s longboard and Erik Buell won the bodyboard division. Wednesday morning so a little increase in swell and all the boy’s shortboarders down there to put there name on the trophy. 9 surfers competed for San Clemente, we got 6 surfers into the semi’s and 3 surfers into the final. The final was very close and competitive but in the end it was the SCHS freshman Trevor Thorton taking the win and joining some pretty prestigious company.”

-SCHS Surf Team Coach John Dowell

November 18th, 2009 | By | 2,483 Comments

Top 9 Catalog Picks from Swell’s Buyer!

Finally, the long awaited Swell Holiday catalog is here! As I’m sure you all did, our buyer tore though the catalog and picked her favorite styles as soon as the book hit her desk! Check out Hannah’s top nine picks from the catalog below…


“This season we’re all about casual chic trend: comfy cozy sweaters with shawl collars, leather moto jackets, leggings, plaid everything, oversized tees, and vegan leather and embellished bags.”
-Hannah, Swell’s Girls Buyer 

Above styles:
Hurley Roebling Legging
Billabong Razzle Dazzle Tunic Top
Roxy Punk Princess Dress
Rusty Lizard King Sweater
O’Neill Gift Wrapped Bag
RVCA Shiver Pocket Tee
UGG Classic Cardy Boot
Lira Members Jacket
Hurley Winchester Coat

Check out the new catalog and let us know your favorite styles! View the entire catalog HERE