Nicki's Archive

March 9th, 2010 | By | 4,847 Comments

Sfumato: A Surfing Magazine x Insight Zine

Check out this art-driven zine from Surfing Magazine’s art crew and Insight: Sfumato, Vol 1. In their words, “this has everything to do with surfing.” Prepare to be impressed.


Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 5th, 2010 | By | 3,161 Comments

Summer Sneak Peak Video from Element Eden

Get ready for the sun with Element’s sneak peak into Summer video. Shot in the Antelope Valley with Jessica Mau from Ford and fashion photographer Glynis Arban, this Summer preview gives the heads up on the pup-coming trends: distressed leathers, jewel tones, ethnic prints and embroideries, earthy sun dresses, and sheer cotton prints.

March 4th, 2010 | By | 884 Comments

New Up and Coming Line: Gentle Fawn

A sweet name with a lot more bite than it suggests…


New to Swell, Gentle Fawn brings a unique innocence that’s translates into unexpected shapes details. Gentle Fawn is a contemporary and imaginative line of clothing that speaks for people who follow their own paths in life. The overall aesthetic reflects a strong sense of fashionable edge, but never neglects the bit of charm that sets Gentle Fawn apart from the rest.

Check out handpicked Gentle Fawn treasures at Swell.

February 26th, 2010 | By | 2,053 Comments

Some Scurvy Shreds from Captain Fin Co.

Our buyers found these insane retro-style fins from Captain Fin Co. 

Taking art to a new venue, Captain Fin Co. makes some intensely insane, unique, and art-driven boards with a huge retro-influence. With these factors considered, it’s no stretch to say the team includes Alex Knost, Joel Tudor, and Cj Nelson to name a few. By far one of this years’ style drivers, whether they were going for that or not. 

‘Ere be Captain Fin Co., with fins that landed it, matey.