Nicki's Archive

January 28th, 2010 | By | 4,790 Comments

Element Spring Sneak Peak Video

Get a sneak peak of what Element Eden has in store for Spring. It’s ditsy florals, rompers and raw leather, all with a heavy vintage feel, finished with traditional blue collar cottons and denim.

Check out the Element Eden Spring line HERE.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
January 26th, 2010 | By | 1,417 Comments

Spring Trend Alert: Modern Americana

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MODERN AMERICANA: It’s the feeling you get when you look to the West…

The American dream is materialized in this vintage trend, highlighting blue collar classics, deconstructed denim, soft plaids and thrift store trims; a trend where every classic piece has a place for your unique style to shine through. Accessorize freely; add as you go. 

Check out more from the trend  collection HERE

January 25th, 2010 | By | 1,706 Comments

Gear Junkie Review: The Matuse Hoplite Wetsuit

The Matuse Hoplite blends functional design and top-notch materials, delivering a wetsuit that’s both warm and surprisingly comfortable.

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A 5 star review of the 4/3/2 Matuse Hoplite Wetsuit from Gear Junkie:

 

What to do on a brisk November day in New York City? Go surfing, of course! The Atlantic coast of Long Island is home to some great surf spots like Long Beach Island, only a short ride from the bustle of Manhattan. Bring a wetsuit though, since the chilly water and whipping winds can make things a little, well, refreshing.

The upgraded Hoplite 4/3/2mm fullsuit is the workhorse of the Matuse wetsuit line. It’s constructed of ultra-stretchy “Yamamoto Geoprene” rubber, which is produced from limestone as opposed to standard neoprene from petroleum byproducts. Potential environmental advantages aside, the Geoprene foam boasts a higher closed-cell ratio than regular neoprene. This means more insulation with less waterlogging.

 

Pulling on the Hoplite wetsuit takes a little patience. It has a fit that’s even more snug than other comparable suits. But as I dove in to the fifty-something-degree Atlantic water, my first impression of the suit was a pleasant surprise — virtually no trickle of cold water down my back. This is thanks to the company’s “flood gate” bib system, which is built into the torso of the suit. The seamless neck seal, which has a slightly lower cut, was also much more comfortable than other wetsuits I’ve worn.

The sleek fit is especially appreciable in the water, and the suit’s ergonomically-shaped panels of flexible Geoprene allow excellent range of motion while paddling. Smart placement of the thicker 4mm layers means the Hoplite maintains an unobtrusive, streamlined feel. In fact, it wears much more like a thin tropical suit than a cold-water steamer.

The Geoprene Hoplite felt substantially warmer than other similar-weight neoprene wetsuits I have tried. When my face and hands were cold enough to call it a day, my body remained toasty. Warmth and comfort are enhanced by the glued, blind-stitched, and taped seams, which ensure no leaky stitch holes and no chafing.

Instead of standard nylon cloth coating, the Matuse suit features a “Hydrasilk” finish. It’s smooth to the touch and it won’t snag every Velcro tab in sight. More importantly, it did a great job blocking a stiff 45-degree breeze when I was sitting up out of the water waiting for a wave.

The suit glides beautifully through the water, too. I discovered this when we finished up our session with a little bodysurfing. Just ask that seal who was jealously watching me from the beach.

The Hoplite’s unrestrictive fit and wind-blocking abilities could make it a great option for cold-water rafting and boating as well as surfing. The price tag may be its only drawback — it’s roughly $100 more expensive than some other high-end competitors. But the Hoplite is a performance wetsuit that still delivers solid bang for the buck. Based on the design details and the quality of the materials, I’d also expect above-average durability from the suit.

—Contributor Benjamin Roman is a writer and design consultant from Venice, Calif.

January 25th, 2010 | By | 199 Comments

Hozell Helping Haiti

Help Hozell Help Haiti…and get a rad shirt too.

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From Hozell:
If you’re like us, you wish you could donate endlessly… but don’t have the spare cash to throw down. We’re creating this t-shirt, with proceeds going to The Red Cross and other relief efforts to help the people of Haiti, so you can help the cause and get a great looking tee out of the deal. 

If you can… get one for yourself, one for a friend, one for your mailman, your gardener, the guy at the gas station, and so on. 

[though this item isn't being custom constructed at 100% of our standard hozell retail quality (to keep the cost down and raise more money), these shirts are still soft as hell and super comfortable]

Get the Hozell for Haiti Tee HERE.