Nicki's Archive

September 29th, 2010 | By | 3,355 Comments

Sneak Peak: Behind the Scenes Billabong Holiday 2010 Photoshoot

Get a behind-the-scenes sneak peak Billabong’s Holiday line…full of lace, 70′s silhouettes, native prints, fringe, and washed-out tie-dyes and florals.
Shop the Collection HERE

Thanks to Weed Diamond for the soundtrack

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
September 20th, 2010 | By | 2,214 Comments

Behind the Scenes: SWELL Holiday 2010 Photoshoot

Glitz, glam…camp fires and cleaning up cigarette butts. It was all in a day’s work for the SWELL team at the 2010 Holiday photoshoot at San Clemente’s San Onofre State Beach. Making appearances are the ever-so-popular Brit, Kristina, Bill “the dude” Ee, the white windowless CoreShops van, and cute babies. We’d like to thank Poseidon for dishing out zero waves and chilled Bud heavy for the appearance of (brand) team and local riders: Dane Ward (Billabong), Jamie Parkhurst, Tyler Mumma (Insight), Ford Archbold (RVCA), Jake Davis (O’Neill), and Jason Miller.

September 12th, 2010 | By | 7,888 Comments

Keeping It SWELL: About Us

ABOUT THE SWELL AUTHORS

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About Billy: Job Title: Harp player to help soothe work environment for fellow employees. “I guarantee that I’ve pee’d in my wetsuit more times than you during one continuous surf session” – Billy (World Record holder for the longest surf session)

 

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About Dave Spangler: Surfs Regular, Snowboards Goofy, Skates Mongo, Bodysurfs McDonald’s trays. I am the SWELL marketing mook.

 

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About Leah: Your salted style blogger. Learn more about Leah here

 

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About Madison: Although she calls Cardiff home, you’ll often spot this little gyp-sea at breaks and bike lanes all over Southern California. Check back every week for inspiration, instruction and more on all things salty and sandy. Insta: @the.salty.wolf  | Blog: www.thesaltywolf.com

 

 

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About Morgan: Morgan rides a segway to work and loves the color purple. He enjoys long walks on the beach, rollerblading, and the occasional game of leap frog (esp. while wearing his blades). He works as a pro-bono yoga instructor for SWELL, and manages the gear section in his spare time.

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About Nicki: She’s the voice you hear inside your…SWELL emails. “I like to ride my bicycle. Bikinis and bicycles- that’s the world I want to one day live in.” –Nicki

 

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About Rebekah: Say it with us, “SWELL Livin’.” Through her personal blog, Goldfish Kiss, Rebekah proves to be the inspo-authority on outdoor fitness and all things beach living and bikinis. Check out the blog here. But beware, the heavily sanded posts will leave you with some serious island-envy.

 

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About Stephanie: You might know her as the “Watermelon Girl” if you’re social media savvy, but there’s more to this San Diego-raised water baby than her fruit-themed Insta-personality.
So why do we thing she’s so…SWELL?
* She’s a true beach baby. She began competing and picking up sponsors while most of us were still picking up Lego pieces.
* The girl has style, by sea and by land!
* She had us at “Watermelon.”

ABOUT SWELL

Here at SWELL, we’re about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up and, but most-importantly, killing it when it comes to surf lifestyle apparel & gear.

SWELL is committed to supporting the waves and beaches that support the surf lifestyle. From the switch to recycled packaging for SWELL branded merchandise, to offering products that support Surfrider and other eco-initiatives, we strive to do our very best in the fight for global greening.

Comments? Leave ‘em on the blog, or join the SWELL Facebook community

Questions? Please don’t hesitate to call or e-mail with any questions. We are here to help prepare you for your ultimate session, whether that session be bronzing or boarding.

Email us at: customerservice@swell.com, or you can call us at: 1-800-255-7873. Our service center is open 8am to 5pm PST, Monday – Friday.

August 31st, 2010 | By | 3,132 Comments

Stussy: It’s All That.

NEW AT SWELL: STUSSY

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Sup b? Stussy, the brand we all rocked with a Jansport in the 80’s, is back in action. And if you’re thinking about a slightly grunged, acid wash look with some cropped lengths and neon hits in the mix, you wouldn’t be THAT far off. The proverbial Stussy apple doesn’t fall far front the tree. Rolled-up tee sleeves, 80’s tribal prints, bod-hugging skirts, and Crosby-esque sweaters all make an appearance in the updated nostalgia line. Needless to say, it’s all that and a bag of chips.

See what’s new from Stussy at SWELL