Nicki's Archive

July 26th, 2010 | By | 3,922 Comments

New at Swell: RAKE

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NEW AT SWELL: RAKE
A concoction of equal parts eclectic foam sled riders, soul crafters and artists, Rake Surfboards & Clothing brings an alternative approach to classic surf culture.
The Australian based company enjoys working with various like-minded artists, photographers, shapers & surfers. Rake is all over surfing’s creative self expression, using that art to help inspire more individual designs in clothing & surfboards.
Recent collaborations include Ryan Tatar(photographer), Keiron “Seamouse” Lewis & Simon Perini.

Check out the newest from Rake HERE

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July 26th, 2010 | By | 1,042 Comments

Sneak Peak: Tigerlily Fall 2010 Lookbook

See what’s in store for this fall. Click the photo below to check out the Tigerlily lookbook:

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July 23rd, 2010 | By | 3,035 Comments

Behind the Scenes: Fall Catalog Shoot

Check out some behind the scenes photos from SWELL’s Fall 2010 catalog shoot…

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SWELL model Brit, doing what she does best in one of our favorite Fall outfits.

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Our stylist Michelle- making it all look amazing.

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Dream accessory closet. Sigh.

July 23rd, 2010 | By | 3,031 Comments

Cynthia Rowley for Roxy Wetsuit

Just the sweetest thing since sugar: the new Roxy wetsuit by Cynthia Rowley. Loaded with both Bond and retro appeal, this color-blocked style it THE stand-out suit of the year. Get one before the girls at SWELL grab them all up!

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Featured above: Cynthia Rowley for Roxy Wetsuit