Glitz, glam…camp fires and cleaning up cigarette butts. It was all in a day’s work for the SWELL team at the 2010 Holiday photoshoot at San Clemente’s San Onofre State Beach. Making appearances are the ever-so-popular Brit, Kristina, Bill “the dude” Ee, the white windowless CoreShops van, and cute babies. We’d like to thank Poseidon for dishing out zero waves and chilled Bud heavy for the appearance of (brand) team and local riders: Dane Ward (Billabong), Jamie Parkhurst, Tyler Mumma (Insight), Ford Archbold (RVCA), Jake Davis (O’Neill), and Jason Miller.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
ABOUT THE SWELL AUTHORS
About Billy: Job Title: Harp player to help soothe work environment for fellow employees. “I guarantee that I’ve pee’d in my wetsuit more times than you during one continuous surf session” – Billy (World Record holder for the longest surf session)
About Dave Spangler: Surfs Regular, Snowboards Goofy, Skates Mongo, Bodysurfs McDonald’s trays. I am the SWELL marketing mook.
About Leah: Your salted style blogger. Learn more about Leah here
About Madison: Although she calls Cardiff home, you’ll often spot this little gyp-sea at breaks and bike lanes all over Southern California. Check back every week for inspiration, instruction and more on all things salty and sandy. Insta: @mmadisonn
About Morgan: Morgan rides a segway to work and loves the color purple. He enjoys long walks on the beach, rollerblading, and the occasional game of leap frog (esp. while wearing his blades). He works as a pro-bono yoga instructor for SWELL, and manages the gear section in his spare time.
About Nicki: She’s the voice you hear inside your…SWELL emails. “I like to ride my bicycle. Bikinis and bicycles- that’s the world I want to one day live in.” –Nicki
About Rebekah: Say it with us, “SWELL Livin’.” Through her personal blog, Goldfish Kiss, Rebekah proves to be the inspo-authority on outdoor fitness and all things beach living and bikinis. Check out the blog here. But beware, the heavily sanded posts will leave you with some serious island-envy.
About Stephanie: You might know her as the “Watermelon Girl” if you’re social media savvy, but there’s more to this San Diego-raised water baby than her fruit-themed Insta-personality.
So why do we thing she’s so…SWELL?
* She’s a true beach baby. She began competing and picking up sponsors while most of us were still picking up Lego pieces.
* The girl has style, by sea and by land!
* She had us at “Watermelon.”
Here at SWELL, we’re about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up and, but most-importantly, killing it when it comes to surf lifestyle apparel & gear.
SWELL is committed to supporting the waves and beaches that support the surf lifestyle. From the switch to recycled packaging for SWELL branded merchandise, to offering products that support Surfrider and other eco-initiatives, we strive to do our very best in the fight for global greening.
Comments? Leave ‘em on the blog, or join the SWELL Facebook community
Questions? Please don’t hesitate to call or e-mail with any questions. We are here to help prepare you for your ultimate session, whether that session be bronzing or boarding.
Email us at: email@example.com, or you can call us at: 1-800-255-7873. Our service center is open 8am to 5pm PST, Monday – Friday.
NEW AT SWELL: STUSSY
Sup b? Stussy, the brand we all rocked with a Jansport in the 80’s, is back in action. And if you’re thinking about a slightly grunged, acid wash look with some cropped lengths and neon hits in the mix, you wouldn’t be THAT far off. The proverbial Stussy apple doesn’t fall far front the tree. Rolled-up tee sleeves, 80’s tribal prints, bod-hugging skirts, and Crosby-esque sweaters all make an appearance in the updated nostalgia line. Needless to say, it’s all that and a bag of chips.
See what’s new from Stussy at SWELL
…in all of it’s retro-stached glory. Check out DailyStoke’s lastest ode to the rebirth of this classic 70′s and 80′s surf brand HERE.
Or prepare to be amazed (and to have a new wallpaper on your computer) while you scroll through some of the original Lightning Bolt ads HERE. Our favorite, for obvious reasons…
Check out Lightning Bolt at SWELL