Nicki's Archive

July 17th, 2014 | By | 54 Comments

Packing Guide: Miami Just the Essentials with SWELL's Buying Team

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Bienvenido Summer ’15 Bikinis! SWELL’s buyers are off to Miami to get a first look at 2015 Swimwear. Aside from sneaking in some sun and white sand, they’ll be spending the week scouring the show for the best bikinis out there…and sending you little sneak peeks along the way of course. Make sure to follow @SWELL_style on Instagram for behind the scenes photos from the show.
Read on to see what our buyers are bringing with them… (more…)

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July 14th, 2014 | By | 49 Comments

New: SWELL Swim

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On our bikini wardrobe wishlist: a basic little black bikini, a not-so-basic LBB, and a few fun prints to mix and match. And because we wanted to bare our buns without it costing an arm and a leg, we decided to bring said dream bikini wardrobe to life.
Welcome to SWELL Swim. A collection of bikini essentials and bohemian printed pieces, edged out with some standout details.
Ready to dive in?
Shop the collection: SWELL Swimwear

July 14th, 2014 | By | 58 Comments

Spotted in SWELL

Look who we found sporting their SWELL this week…
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Blogger: The Fashion Philosophy | Get the Goods: Printed Babydoll Dress
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July 11th, 2014 | By | 58 Comments

DIY: Recycled Surf Wax Candle

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Aside from being a natural car freshener, we’ve found one more use for surf wax. No, you still can’t eat it. Sorry if that’s where you think we were going with this. But you CAN use it to make candles. Chances are, you have a board laying around with a less-than-fresh wax job. Time to kill two birds with one DIY and make some candles.
Wax Off: Learn how to remove surfboard wax
Wax On: Read on for the how to make candles out of the old wax… (more…)