SWELL turns 14 today! Born in Orange County, CA in 1999, SWELL set out to create an online source for the beach lifestyle – offering the very best from established surf brands, as well as a hand-picked selection of styles from up-and-coming surf and lifestyle brands. We’re celebrating 14 years of curating the the very best of surf and beach lifestyle goods with some surf, some savings, and snapshots from the SWELL community… (more…)
Nicki's Archive
14 Years of SWELL Style.We're SWELLebrating 14 Years Today!
The Nixon Gift GuideUncommon Gifts for Dads and Grads.
Your Official Guide to Gifts for Dads and Grads is here.
If you’re looking for a gift that transitions seamlessly from the board to the boardroom, read on…
TOP GIFTS FOR DAD: Think timeless. Maybe even classic. But take a left turn at generic.
*The Nixon Sentry Leather Watch: This premium, all-black style says, “If I count all the way to three, you’re going to wish I hadn’t.”
*The Nixon Waterlock Bag: Equally suitable for a fullsuit or a file folder.
*The Nixon Rover Watch: This classic from Nixon’s Gunsmith Collection is a rugged expression of custom-built precision. In other words, Dad-approved.
TOP GIFTS FOR GRADS (GUYS): Goods, made to travel and travel in style…for the long road ahead.
*The Nixon Stylus Headphone: a folding headphone for comfort and travel.
*The Nixon Lodown Tide Watch: Is he planning a post-grad surf trip? Opt for a low profile tide watch, pre-programmed for over 200 beaches worldwide.
*The Nixon 51-30 Watch: serious take charge style. Large and in-charge.
TOP GIFTS FOR GRADS (GIRLS): Gifts for stylin’ and (Linkedin) profilin’.
*The Nixon Monopoly Watch: A timeless silhouette, in a la mode rose gold. She’ll be building on Boardwalk in no time.
*The Nixon Unit 40: New to the scene, the Unit 40 brings oversized style to the digital age.
*The Nixon Time Teller Acetate: a perfect piece for transitioning from work to play…in style.
Want more? Check out the full guide: Nixon Grads & Dads Gift Guide
Most Pinteresting Styles of the Week
Just another week of maxi-n’ and relaxin for SWELL pinterest fans. Here it is – your top 6 pins of the week:
The Top 6 Pins of the Week:
Halter Bikini Top from Frankies Bikinis
Striped Maxi Dress
Orange Maxi Dress from Lovers + Friends
Element Maxi Dress
Billabong Sundress
Mermaid Tank
You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.
Daisy Dukes and Daisy Crowns…...Fresh Arrivals from Cult Gaia.
Sun’s Out! Skip out into the sunshine in festive new flower crowns and head wraps from Cult Gaia. The turbans are a beach hair essential, and we’d rock the flower crowns anywhere under the sun. The only downside? Now that we have everlasting daisy chains we may have to creep out of the outfield and actually play the game.
Wear It: Cult Gaia
Watch It: View the Video Lookbook “Relax Baby, Be Cool…”