m. night bassett's Archive

February 16th, 2009 | By | 5,059 Comments

Swell Artist Series Tees: Koji Toyoda



If you haven’t yet heard about surf artist Koji Toyoda, you’re far from alone. However you’ve probably already seen his work, as he’s been a major force in the surf art world for the past several seasons. Having earned tremendous notoriety at last year’s international The Happening art, music and film festival, Koji has been deemed “the one to watch” within numerous influential art circles. Originally from Osaka, Japan, Koji began surfing as a young teen and developed a deep fascination with the variety of beach cultures and lifestyles. More recently, Koji has partnered with several surf brands who were eager to feature his clever blend of nostalgic surf whimsy and iconic Japanese imagery into their 2009 campaigns.

As a favorite and regularly featured artist at Laguna Beach’s The Surf Gallery, Swell was quick to see how well his creations would translate to a t-shirt. His two limited edition tees, Jogi Enjoy and Asahi are exclusive only to Swell.

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February 10th, 2009 | By | 2,916 Comments

The Spring 2009 Swim Lookbook Has Landed


Hey Obama, we’ve got your stimulus package right here. Just off the jet from Kauai, our Spring 2009 Swim Lookbook is loaded with hot commodities guaranteed to raise your stock. From Poko Pano, Billabong, Hurley, Insight, L Space, O’Neill, Reef, Rip Curl, and Roxy, our collection of sizzling swimwear is on track to turn this county around—and looking in your direction.

February 10th, 2009 | By | 1,107 Comments

Attack Of The Boardshorts


Ready to shred, our new spring ’09 boardshorts are amped to tear the lineup a new one. Be the first to jump on the fresh styles from AtwaterRip Curl, Quiksilver, Hurley, O’neill, Billabong, Lost, Volcom, Insight, and Analog.

February 6th, 2009 | By | 5,240 Comments

SCHS Surf Team Spotlight: Marissa Shaw


She’s got the style, scores and support any competitive surfer would be enviable of, but San Clemente High School junior Marissa Shaw would be the first to tell you that none of it comes easy. Grueling work, little sleep, a ridiculous workout regimen, and a hard line attitude are what keep this 17-year-old going. And we haven’t even mentioned her 4.4 GPA and regular gig as a city lifeguard. With this much fierce determination it comes to no surprise that Marissa won the South Coast League Women’s Shortboard title in 2007, and made both the finals at last year’s NSSA West Coast and National championships. (more…)