In what’s being called the single largest environmental initiative in action sports history, project BLUE is leading the charge to save the nation’s oceans, waves and beaches.
Headed by Vipe Desai, president of Propaganda Headquarters, BLUE’s goal is to raise $1 million through the sale of special edition apparel created by industry’s top manufactures. All proceeds will benefit the Surfrider Foundation’s network of 60 grassroots chapters, thereby helping to stem the loss of water quality, coastal access and sand loss at beaches and surf spots across the country. (more…)Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.