m. night bassett's Archive

March 10th, 2009 | By | 4,417 Comments

Boardshorts That Thrash, Not Trash

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We’ve said it before, we’ll say it again: There’s nothing like giving Mother Ocean a high-five while you’re tearing her a new one.

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March 5th, 2009 | By | 4,163 Comments

Win A $500 Shopping Spree

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While other shops are shutting their doors, we can barely keep our product on the shelves. As a token of our appreciation we’re giving away a $500 shopping spree—which should go a long way in helping you look like a million bucks.

March 3rd, 2009 | By | 1,960 Comments

Surf Gallery Tees: Artist Julie Goldstein

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It’s already been a helluva year for artist Julie Goldstein. As one of the most recognized modern surf artists, Julie and her husband Mark Tesi had recently accomplished one of their lifelong dreams with the opening of Pine Surf Shop and Gallery in Long Beach, NY. Extremely popular with the diverse art communities throughout the eastern seaboard, Pine served as a beacon to surfers, artists, families and admirers as place to chill and be inspired. All that changed on December 20, 2008 when a fire destroyed nearly all of Pine’s irreplaceable inventory, including priceless vintage surfboards, original art, photos and wood sculptures, as well as the merchandise and supplies for the couple’s new clothing line, Perfect.

While Julie and Mark make tentative plans to relaunch Pine and Perfect, Swell hopes to spread the message and encourage new fans of Julie’s art with the sales of the two tees featured above. Julie’s unique method begins by drawing on blocks of wood, which she then hand carves and finally prints the woodcuts onto paper, canvas, or fabric. Her work is inspired by her experience in the surf community as well as from her time spent living in Brooklyn, during which she obtained her MA from Columbia University.

Later this month, Julie will be exhibiting at the Australian leg of the surf, art, film and music festival, “The Happening”.

February 24th, 2009 | By | 2,501 Comments

Boardshorts For The Next Generation

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 Systematic, hydromatic, ultramatic… why, these boardshorts could be grease lightning!

In this modern age of high performance everything, it was only a matter of time before the term could be applied to surf trunks. Mind you, your average beach tourist won’t know and won’t care. All they’ll see are the flashy prints and think, “Dang, those sure will look sweet with my Teva’s!” But to the dedicated surfer who wants every session to be all-time, progressive technology is a necessity. And it all comes down to which boardshort offers the most strength and stretch. You’ll hear words like, hyperstretch, psychostretch, flex appeal, and learn more than you ever wanted to about Lycra. Within the last few years a handful of brands have even been able to incorporate top quality recycled materials, simultaneously allowing you to give Mother Nature a high-five while shredding her apart.

If it sounds like boardshorts on steroids, you wouldn’t be far off. Our selection of performance enhanced trunks were designed to give you more bang for your buck. Including Rip Curl’s WLP Next Strikeline, the signature series from 2007 ASP World Champion and 2009 title contender, Mick Fanning. Now in it’s third season, Mick’s boardshort was one of the pioneering models that launched the revolution.

But at the end of the day, whether you’re a veteran or just starting out, it’s pretty cool to think about all hot action you’re now getting in your shorts.